Whether you’re willing to admit it or not, designers are in the business of shaping human behavior and perception. But until you learn to read minds, getting the design outcomes you want will remain a tricky thing.
This presentation will help you turn the outside-in approach to designing perceptions, inside-out.
Gain an intimate understanding of who you’re designing for by starting with what’s inside your own mind. Through the lenses of cognitive and educational psychology, find out what our brains really want, how motivation actually works, and why we do (or don’t do) the things we do (or don’t do).