29. PPC
SEO
E-‐mail
Begging
May-‐12
$669.00
$643.00
$1,005.00
$767.00
Jun-‐12
$850.00
$1,500.00
$647.00
$1,074.00
Jul-‐12
$2,500.00
$2,340.00
$619.00
$687.00
WHAT: SEO & PPC are on an upswing.
30. PPC
SEO
E-‐mail
Begging
May-‐12
$669.00
$643.00
$1,005.00
$767.00
Jun-‐12
$850.00
$1,500.00
$647.00
$1,074.00
Jul-‐12
$2,500.00
$2,340.00
$619.00
$687.00
New landers launched July 1.
SEO content strategy ongoing
as of May 1.
WHAT: SEO & PPC are on an upswing.
WHY: Content, landers.
31. PPC
SEO
E-‐mail
Begging
May-‐12
$669.00
$643.00
$1,005.00
$767.00
Jun-‐12
$850.00
$1,500.00
$647.00
$1,074.00
Jul-‐12
$2,500.00
$2,340.00
$619.00
$687.00
New landers launched July 1.
SEO content strategy ongoing
as of May 1.
WHAT: SEO & PPC are on an upswing.
WHY: Content, landers.
43. FOLLOW TUFTE’S LAWS
Above all else, show the data.
Maximize data-ink ratio.
Erase non-data ink.
Erase redundant data ink.
Revise and edit.
From The Visual Display of Quantitative Data,
by Edward Tufte
@portentint
58. Sale
by
channel
$1,200.00
$1,000.00
$800.00
May-‐12
$600.00
Jun-‐12
Jul-‐12
$400.00
$200.00
$-‐
PPC
SEO
E-‐mail
Begging
59. Sales
by
channel
$1,200.00
May-‐12
$600.00
Jun-‐12
Jul-‐12
$-‐
PPC
SEO
E-‐mail
Begging
60. FOLLOW TUFTE’S LAWS
Above all else, show the data.
Maximize data-ink ratio.
Erase non-data ink.
Erase redundant data ink.
Revise and edit.
From The Visual Display of Quantitative Data,
by Edward Tufte
@portentint