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The Connected Blog Finding an audience for your hard work in the blogosphere and beyond Catherine Novak IdeaZone.ca     YY...
Discuss with someone next to you  up to 3 things you want to know  about posting and publicizing your blog entries
The Lonely Blogger...
A great message is only half the solution
RSS: Real Simple Syndication
 
RSS  <ul><ul><li>is like an electronic bottle for your message </li></ul></ul><ul><ul><li>takes your content and repackage...
RSS  <ul><li>URL vs feed: </li></ul><ul><li>  </li></ul><ul><li>Mostly WordPress makes this easy: </li></ul><ul><li>URL = ...
Receiving RSS feeds:  <ul><li>Via readers: </li></ul><ul><li>My Yahoo </li></ul><ul><li>Google Reader/iGoogle </li></ul><u...
Even better: social media loves RSS...
Adding a blog to LinkedIn <ul><li>Easiest! </li></ul><ul><ul><li>WordPress Application </li></ul></ul><ul><ul><li>TypePad ...
Publicizing your blog on Twitter <ul><li>A number of different tools can do this: </li></ul><ul><ul><li>Twitterfeed </li><...
Importing your blog into Facebook <ul><ul><li>Create a page in Facebook ,  or load your existing one (this is the easy par...
Importing your blog into Facebook <ul><ul><li>Enter your RSS feed URL in the “Web URL” box, click the consent checkbox, th...
Other Wise Moves <ul><li>Claim your blog on Technorati </li></ul><ul><li>Message some friends/fans and ask them to help pu...
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The Connected Blog

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Using RSS to send you blog to a variety of places on the Web and increase visiblity and productivity

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Transcript of "The Connected Blog"

  1. 1. The Connected Blog Finding an audience for your hard work in the blogosphere and beyond Catherine Novak IdeaZone.ca     YYJ WordCamp Nov 14 2009
  2. 2. Discuss with someone next to you up to 3 things you want to know about posting and publicizing your blog entries
  3. 3. The Lonely Blogger...
  4. 4. A great message is only half the solution
  5. 5. RSS: Real Simple Syndication
  6. 7. RSS <ul><ul><li>is like an electronic bottle for your message </li></ul></ul><ul><ul><li>takes your content and repackages it in many different formats </li></ul></ul><ul><ul><li>can reach your readers directly and automatically once they are subscribers </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  7. 8. RSS <ul><li>URL vs feed: </li></ul><ul><li>  </li></ul><ul><li>Mostly WordPress makes this easy: </li></ul><ul><li>URL = http://blogname.com </li></ul><ul><li>or http://blogname.wordpress.com </li></ul><ul><li>FEED = http://blogname.com/feed </li></ul><ul><li>or http://blogname.wordpress.com/feed </li></ul>
  8. 9. Receiving RSS feeds: <ul><li>Via readers: </li></ul><ul><li>My Yahoo </li></ul><ul><li>Google Reader/iGoogle </li></ul><ul><li>Flock: My World </li></ul><ul><li>Firefox Add-Ons </li></ul><ul><li>.... and a ton of others... </li></ul><ul><li>  </li></ul>
  9. 10. Even better: social media loves RSS...
  10. 11. Adding a blog to LinkedIn <ul><li>Easiest! </li></ul><ul><ul><li>WordPress Application </li></ul></ul><ul><ul><li>TypePad Application - reads any blog you place in your profile AND shows you the blogs of your connections. </li></ul></ul>
  11. 12. Publicizing your blog on Twitter <ul><li>A number of different tools can do this: </li></ul><ul><ul><li>Twitterfeed </li></ul></ul><ul><ul><li>HootSuite </li></ul></ul><ul><ul><li>Ping </li></ul></ul><ul><ul><li>Posterous </li></ul></ul>
  12. 13. Importing your blog into Facebook <ul><ul><li>Create a page in Facebook , or load your existing one (this is the easy part). </li></ul></ul><ul><ul><li>In your page, under your image, click on “Edit Page” (sometimes Facebook forgets what page you are on, so make sure your page image and name are correct after you click – restart your browser if it doesn’t work – this is a major source of frustration in some browsers). </li></ul></ul><ul><ul><li>Scroll down to the “Notes” application, click on the little pen icon on the right side of the screen, then select “Edit”. (Note: if “Notes” is not in the list, use “More Applications” to find it, then add it to the page.) </li></ul></ul><ul><ul><li>To the right side of the screen (left of the ads), you will see a link titled “Import a blog”.  Click this. (Note: If you have an existing feed, you can delete it by clicking on “Edit import settings”, then click on the “Stop Importing” button.) </li></ul></ul>
  13. 14. Importing your blog into Facebook <ul><ul><li>Enter your RSS feed URL in the “Web URL” box, click the consent checkbox, then click on “Start Importing”. (Note: Your RSS feed URL is different then your website address. In WordPress, for example, you typically add “/feed” to the end of your website address.) </li></ul></ul><ul><ul><li>Assuming all was done correctly, a “Preview” screen appears.  You must scroll to the bottom of this, then click on “Confirm Import”. </li></ul></ul><ul><ul><li>As per item 2, go back to the “Edit Page” screen. This time, click on the pen icon next to the “Notes” application, and select “Application Settings”. </li></ul></ul><ul><ul><li>Make sure the “Box” and “Tab” are showing as “Added” (you can configure this part of the page as you wish later). Click on the “Additional Permissions” tab, and check the “Publish to streams” item, so your blog entries will appear in your fan’s streams. Click OK. </li></ul></ul><ul><ul><li>Wipe your brow, you’re done! Wasn’t that easy, and don’t you wish you had found this article a week ago? </li></ul></ul>
  14. 15. Other Wise Moves <ul><li>Claim your blog on Technorati </li></ul><ul><li>Message some friends/fans and ask them to help publicize your blog by sharing/RTing, etc </li></ul><ul><li>Comment on other people's blogs </li></ul><ul><li>... after all, blogging is great for building community! </li></ul>
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