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Smart Group - Linkbuilding Techniques for SEO

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June SmartGroup - Linkbuilding Techniques for SEO (Search Engine Optimization) a background and history.

June SmartGroup - Linkbuilding Techniques for SEO (Search Engine Optimization) a background and history.

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  • Early Annotation  Thesis Citations  Links Referrals
  • Early Annotation  Thesis Citations  Links Referrals
  • Google is Google because of their formula based on LINKS
  • .GOV, .NET, .ORG sites are great places to gather links. Sites with higher PR value. Beware of ‘no follow’ on several blogs, facebook, Twitter, etc.)
  • Link building takes time (like blogging, assign 1 hour a week at a minimum to link building or hire professionals). View your competitors in those keyword spaces and understand where they are getting their links from (you can go get those too).
  • Link building takes time (like blogging, assign 1 hour a week at a minimum to link building or hire professionals). View your competitors in those keyword spaces and understand where they are getting their links from (you can go get those too).
  • Linking to pages within the same content silo or structure may help more clearly define to the spider the organizational hiearchy….although this was heavily marketed and tested, Google is updating their rules on internal scupting.

Smart Group - Linkbuilding Techniques for SEO Smart Group - Linkbuilding Techniques for SEO Presentation Transcript

  • (Link building for SEO)
  • History of Links – Why It’s Important
    Types of Links
    Good vs. Bad Links
    Finding Quality Links
    Links for Traffic vs. Links for SEO
    (Summary)
  • Internal Content Structure (Siloing)
    Myths Around Linkbuilding
    Techniques For Asking For A Link
    Link Bait (Viral Content)
    (Summary)
  • Origin concept of a ‘hyperlink’ was created in an article by Vannevar Bush “As We May Think”… in 1945 (Wikipedia)
    Vannevar Bush 1945
    (A History)
  • Links are the currency of the internet. Google results are delivered based on perceived relevance to a search query….
    Plain English = “Survival of the Most Relevant”
    Technical = Larry Page (PR Formula)
    (Why Do We Care?)
  • “…at least 130 + other factors.”
    (Larry Page Rank Formula)
  • The Last Five Years
    Source: Nielsen NetRatings
    (The Engines)
  • Search engines discover new content via links
    Links are signs of trust
    Trust can aggregate into authority
    Authority can influence rank
    Users associate rank with quality
    Trust + authority + rank + quality = relevancy, which is a key factor in conversion
    (Why Links?)
  • Inbound:
    A client links to your site from their site
    You comment on a blog with a link to an onsite article
    The national AAF organization links to your business
    Outbound/External
    You link to Wikipedia
    You link to your partner sites
    Internal
    Link to your contact form
    (Types ofLinks)
  • Good = White Hat
    “Important, authoritative people need to say something (preferably with your keywords) about you (as many as possible). Credit is given to quantity and QUALITY.”
    (Good vs. Bad Links)
  • Bad = Black Hat
    “Used to spam Google and can get you kicked out of the index in a jiffy. Techniques include: doorway pages, link farms, cloaking.”
    (Good vs. Bad Links)
  • Courtesy of Audette Media
    (Finding Quality Links)
  • (Exercise)
    Pick a neighbor and work together to make a list of five prospective links for your site (for each of you!)
  • (Traffic vs. SEO)
    Not all good links are strictly for SEO, even ‘no follow’ links are worth pursuing if they drive traffic to your site, which end up in conversions!
    blogs, Twitter, Facebook, etc.
    Check for no follow links!
  • Content Trees
    Cars
    (StrategicContent Structure)
  • Content Trees
    Cars
    Chevy
    (StrategicContent Structure)
  • Content Trees
    Cars
    Chevy
    Corvette
    (StrategicContent Structure)
  • Content Trees
    Cars
    Chevy
    Corvette
    Convertible
    (StrategicContent Structure)
  • Myth #1
    Linking to other sites will ‘leak’ your Page Rank and you shouldn’t do it.
    VERDICT  MYTH!
    (Mythbusters)
  • Myth #2
    Don't get links from low PR sites
    VERDICT  MYTH!
    (Mythbusters)
  • Myth #3
    Don’t Buy Links
    VERDICT  BE CAREFUL
    (Mythbusters)
  • How Google can tell Paid Links
    Labels/content in proximity to Ads/Sponsors
    Information on the page “how to buy a link.”
    Relevance of nearby links/copy.
    Paid agency code footprint.
    Someone reports you.
    (Mythbusters)
  • Safe Examples of Paid Links
    Ask bloggers for reviews of your product.
    Sponsor a site, event or contest.
    Donate to a site, event or contest.
    Create a contest where entries require a post or link back.
    (Mythbusters)
  • Yahoo Site Explorer
    Firefox Plugins Like:
    SEO Book
    Search Quake
    Web Analytics
    (Who Links To You?)
  • Personal is better (than automated)
    Be specific where the link should be (niche related)
    Provide anchor text (ex: read more on linkbuilding vs. Smart Solutions Link Building Techniques) and alt text
    Double check web address/URL provided
    (Asking for a Link)
  • The best way to build links is to create something that others want to link to!
    (Build Links During A Recession)
  • A great example of link bait: SEO Book’s 101 Ways To Build Link Popularity
    Create a ‘List’, quality content, surveys, join the chamber, blog, DMOZ, old fashioned PR, VIDEO!, tools, contents, giveaways, samples, white paper download, extension or plugin, interviews, games, controversial content, events.
    (Link Bait)
  • Where to start a Link building Campaign; http://www.linkbuildingblog.com/2006/08/order_matters_s.html
    Advanced Link Building; http://www.seomoz.org/articles/advanced-link-building.php
    Link Development vs. Traffic Development and Staying with the Times http://www.webmasterworld.com/forum12/3047.htm
    The Right honorable Matt Cutts on Link baiting; http://mattcutts.com/blog/seo-advice-linkbait-and-linkbaiting/
    Unconventional Link building techniqueshttp://www.seobook.com/archives/000895.shtml
    Link Building Fundamentals: A Primerhttp://www.audettemedia.com/link-building
    (Link Resources)
  • Like blogging, link building is a slow process with many rewards.
    Be creative! Give something to get something typically works.
    Play nice, play by Google’s rules and don’t risk getting booted by Matt Cutts!
    Make a goal – write it now!
    (Final Thoughts)
  • Wendy Roe, Sales and Marketing
    Smart Solutions
    wendy@smartz.com
    541.388.4398
    www.smartz.com
    Twitter: @smartsolutions