Smart Group - Linkbuilding Techniques for SEO


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June SmartGroup - Linkbuilding Techniques for SEO (Search Engine Optimization) a background and history.

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  • Early Annotation  Thesis Citations  Links Referrals
  • Early Annotation  Thesis Citations  Links Referrals
  • Google is Google because of their formula based on LINKS
  • .GOV, .NET, .ORG sites are great places to gather links. Sites with higher PR value. Beware of ‘no follow’ on several blogs, facebook, Twitter, etc.)
  • Link building takes time (like blogging, assign 1 hour a week at a minimum to link building or hire professionals). View your competitors in those keyword spaces and understand where they are getting their links from (you can go get those too).
  • Link building takes time (like blogging, assign 1 hour a week at a minimum to link building or hire professionals). View your competitors in those keyword spaces and understand where they are getting their links from (you can go get those too).
  • Linking to pages within the same content silo or structure may help more clearly define to the spider the organizational hiearchy….although this was heavily marketed and tested, Google is updating their rules on internal scupting.
  • Smart Group - Linkbuilding Techniques for SEO

    1. 1. (Link building for SEO)<br />
    2. 2. History of Links – Why It’s Important<br />Types of Links<br />Good vs. Bad Links<br />Finding Quality Links<br />Links for Traffic vs. Links for SEO<br />(Summary)<br />
    3. 3. Internal Content Structure (Siloing)<br />Myths Around Linkbuilding<br />Techniques For Asking For A Link<br />Link Bait (Viral Content)<br />(Summary)<br />
    4. 4. Origin concept of a ‘hyperlink’ was created in an article by Vannevar Bush “As We May Think”… in 1945 (Wikipedia)<br />Vannevar Bush 1945<br />(A History)<br />
    5. 5. Links are the currency of the internet. Google results are delivered based on perceived relevance to a search query….<br />Plain English = “Survival of the Most Relevant”<br />Technical = Larry Page (PR Formula)<br />(Why Do We Care?)<br />
    6. 6. “…at least 130 + other factors.”<br />(Larry Page Rank Formula)<br />
    7. 7. The Last Five Years<br />Source: Nielsen NetRatings<br />(The Engines)<br />
    8. 8. Search engines discover new content via links<br />Links are signs of trust <br />Trust can aggregate into authority <br />Authority can influence rank <br />Users associate rank with quality <br />Trust + authority + rank + quality = relevancy, which is a key factor in conversion <br />(Why Links?)<br />
    9. 9. Inbound: <br />A client links to your site from their site<br />You comment on a blog with a link to an onsite article<br />The national AAF organization links to your business<br />Outbound/External<br />You link to Wikipedia<br />You link to your partner sites<br />Internal<br />Link to your contact form<br />(Types ofLinks)<br />
    10. 10. Good = White Hat<br />“Important, authoritative people need to say something (preferably with your keywords) about you (as many as possible). Credit is given to quantity and QUALITY.”<br />(Good vs. Bad Links)<br />
    11. 11. Bad = Black Hat<br />“Used to spam Google and can get you kicked out of the index in a jiffy. Techniques include: doorway pages, link farms, cloaking.”<br />(Good vs. Bad Links)<br />
    12. 12. Courtesy of Audette Media<br />(Finding Quality Links)<br />
    13. 13. (Exercise)<br />Pick a neighbor and work together to make a list of five prospective links for your site (for each of you!)<br />
    14. 14. (Traffic vs. SEO)<br />Not all good links are strictly for SEO, even ‘no follow’ links are worth pursuing if they drive traffic to your site, which end up in conversions!<br />blogs, Twitter, Facebook, etc.<br />Check for no follow links!<br />
    15. 15. Content Trees<br />Cars<br />(StrategicContent Structure)<br />
    16. 16. Content Trees<br />Cars<br />Chevy<br />(StrategicContent Structure)<br />
    17. 17. Content Trees<br />Cars<br />Chevy<br />Corvette<br />(StrategicContent Structure)<br />
    18. 18. Content Trees<br />Cars<br />Chevy<br />Corvette<br />Convertible<br />(StrategicContent Structure)<br />
    19. 19. Myth #1<br />Linking to other sites will ‘leak’ your Page Rank and you shouldn’t do it.<br />VERDICT  MYTH!<br />(Mythbusters)<br />
    20. 20. Myth #2<br />Don&apos;t get links from low PR sites<br />VERDICT  MYTH!<br />(Mythbusters)<br />
    21. 21. Myth #3<br />Don’t Buy Links<br />VERDICT  BE CAREFUL<br />(Mythbusters)<br />
    22. 22. How Google can tell Paid Links<br />Labels/content in proximity to Ads/Sponsors<br />Information on the page “how to buy a link.” <br />Relevance of nearby links/copy. <br />Paid agency code footprint. <br />Someone reports you. <br />(Mythbusters)<br />
    23. 23. Safe Examples of Paid Links<br />Ask bloggers for reviews of your product. <br />Sponsor a site, event or contest. <br />Donate to a site, event or contest. <br />Create a contest where entries require a post or link back. <br />(Mythbusters)<br />
    24. 24. Yahoo Site Explorer<br />Firefox Plugins Like:<br />SEO Book<br />Search Quake<br />Web Analytics<br />(Who Links To You?)<br />
    25. 25. Personal is better (than automated)<br />Be specific where the link should be (niche related)<br />Provide anchor text (ex: read more on linkbuilding vs. Smart Solutions Link Building Techniques) and alt text<br />Double check web address/URL provided<br />(Asking for a Link)<br />
    26. 26. The best way to build links is to create something that others want to link to!<br />(Build Links During A Recession)<br />
    27. 27. A great example of link bait: SEO Book’s 101 Ways To Build Link Popularity<br />Create a ‘List’, quality content, surveys, join the chamber, blog, DMOZ, old fashioned PR, VIDEO!, tools, contents, giveaways, samples, white paper download, extension or plugin, interviews, games, controversial content, events.<br />(Link Bait)<br />
    28. 28. Where to start a Link building Campaign;<br />Advanced Link Building;<br />Link Development vs. Traffic Development and Staying with the Times<br />The Right honorable Matt Cutts on Link baiting;<br />Unconventional Link building techniques<br />Link Building Fundamentals: A Primer<br />(Link Resources)<br />
    29. 29. Like blogging, link building is a slow process with many rewards.<br />Be creative! Give something to get something typically works.<br />Play nice, play by Google’s rules and don’t risk getting booted by Matt Cutts!<br />Make a goal – write it now!<br />(Final Thoughts)<br />
    30. 30. Wendy Roe, Sales and Marketing<br />Smart Solutions<br /><br />541.388.4398<br /><br />Twitter: @smartsolutions<br />