The biggest and most successful brands in the world spend billions of dollars every year on market research. The global business environment is becoming more competitive and the market landscape increasingly unpredictable. Sophisticated market intelligence units enable companies to remain ahead of their peers, but require resources far too costly for small enterprises in emerging markets. Djuaji levels the playing field by facilitating high quality, scalable survey-based research at a fraction of the typical cost and provides more complex demographic options than any other mobile research platform in Africa. Our surveys are content-rich and interactive to keep the user engaged and can include a variety of images, videos and sounds to create entirely new types of experiences and derive meaningful information in ways that simply did not exist before. We make money by charging a subscription fee for usage of the service and by charging a small commission per user surveyed.

2. www.djuaji.com Q2 2015
“One thing about data in
Africa is that there is a
huge lack of it.”
Dr Jasper Grosskurth
Managing Director, Research Solutions Africa
62% of recently surveyed
WFA respondents agreed that
a lack of basic market
data hinders attempts to
generate insights and creates
a barrier to investment.
The Problem
There is a large deficiency of reliable data in Africa
and no easy means to obtain it.
Business are unable to
take advantage of opportunities
because they have to play guessing games.

3. www.djuaji.com Q2 2015
Sub-Saharan Africa is one of the fastest growing emerging markets
in the world - opportunities for SMEs are extensive,
lack of data limits successful innovations.
“Africa will be the
success story in the
next decade.”
Julian Roberts
Group Chief Executive, Old Mutual

4. www.djuaji.com Q2 2015
The most successful
businesses
worldwide
use data
to stay ahead
…but most businesses in
Sub-Saharan Africa are
too small to afford costly
market research activities.
Source: Teradata & MarketingCharts.com

5. www.djuaji.com Q2 2015
What if every business in
Sub-Saharan Africa could obtain
accurate and reliable market data
whenever they needed it?

6. www.djuaji.com Q2 2015
Djuaji facilitates scalable survey-based research to
help businesses obtain data at low cost by paying
respondents with mobile money.
We enable businesses to derive
meaningful insights directly from their
target markets in real time.

7. www.djuaji.com Q2 2015
Why It Works – Tech
• Cost of mobile data decreasing
• Smartphone availability increasing
• Allows on-device validation
• Collect new types of data
• Present surveys with multimedia
• Devices have geolocation capabilities
• Users detailed info on social sites
• Net based approach reduces costs

8. www.djuaji.com Q2 2015
• High mobile money adoption rates
• Money is a strong incentive
• Easy to reward many users
• Mutually convenient for all parties
Why It Works – Incentive

9. www.djuaji.com Q2 2015
Positioning against the Competition
• We are the first to offer mobile money as a reward
• We collect more data about respondents
• We target respondents with more spending power
• We are building a product specifically for SMEs
• We place emphasis on the user community
• We offer more complex demographics
• We aggregate data about industries
• Our survey platform is smartphone-first
• Opportunity to collaborate and extend reach of
competitors for mutual growth

10. www.djuaji.com Q2 2015
• Commission on every
reward paid out
• Monthly subscription
fee for value-added
services
• Exploring other streams
TAM for Kenya alone
= $300m
Revenue ModelStarter Plus Professional Insider
Monthly Charge Free
KES 5, 000
or US$ 50
KES 10, 000
or US$ 100
KES 25, 000
or US$ 250
Ideal for
Individuals and
Academics
Start-ups and
Small biz
SMEs and
Journalists
NGOs, Corporates,
Researchers
API Access
Custom branding
Insider Insights
Location targeting
(Example)
Simple
(Nairobi)
Single Coarse
(Westlands)
Multiple Coarse
(Ngara + CBD)
Multiple Fine
(Polygons on map)
Media content Text Text, Images Text, Images
Text, Images,
Sounds, Videos
Max user accounts 1 3 5 10
Max respondents
per survey
500 750 1500 Unlimited
Support channels Email Phone and email
Phone, email and
IM
Dedicated helpline,
email IM

11. www.djuaji.com Q2 2015
• Prototype developed - 2nd Iteration
• 70+ beta testers signed up
• 3 SMEs expressed serious interest
to survey 1500+ combined users
Where We Are Now
• Invite only to build hype/trust
• Reward users with mobile
money for inviting others
• Offer businesses a chance to try
Djuaji at low cost or for free
Our Next Steps

12. www.djuaji.com Q2 2015
The Team
We are
exceptional
performers
in our
respective
fields and
are driven to
achieve
more

13. www.djuaji.com Q2 2015
We are proudly backed
by investment from
SF have previously invested in:
as part of their 4th
Accelerator Programme

14. www.djuaji.com
hello@djuaji.com