Steering Your Brainstorming
Sessions from Failure to Success

December 2012
Do your organisation’s brainstorming sessions
result in little more than brain drain?

© WiserChangeTM – Commercial in Con...
Traditional Brainstorming is ‘Anything Goes’

• People turn up, throw out ideas and go back to
work...or maybe not, if the...
Traditional Brainstorming Sessions =
Unproductive, Waste of Time!

© WiserChangeTM – Commercial in Confidence

4
Maybe it’s time to steer your
brainstorming session in a new
direction.

© WiserChangeTM – Commercial in Confidence

5
WiserChange™ would like to introduce
you to brainsteering# - a strategy for
getting better results from your

creative thi...
The following 5-step process will improve
participants’ engagement levels and their
perception of these sessions.
More imp...
Are You Ready?
Let’s Learn to Brainsteer!

© WiserChangeTM – Commercial in Confidence

8
Step 1: Draft Ideas and Set an Agenda

• Pick a theme or subject.
• Choose who should be involved.
• Request ideas in adva...
Step 2: Create Thought-Provoking Questions
Related to Key Ideas from Step 1

• Questions should be open-ended and
encourag...
Step 3: Begin the Brainsteering Session and
Stick to the Schedule

• Aim for the goal of capturing a few viable ideas.
• S...
Step 4: Agree on Actions and Socialise Them

• Have subgroups set the actions required for their
allocated topic(s).
• Aft...
Step 5: Report Back

• Report back to the session stakeholders on outcomes of actions.
• This serves multiple purposes.
 ...
To read a more in-depth, detailed look at how to
improve your brainstorming sessions…

• Visit the WiserChange™ blog and r...
Questions? Contact WiserChange™

If you have questions about brainsteering, innovation or
change management, please contac...
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Steering Your Brainstorming Sessions from Failure to Success

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5-step strategy for achieving better results from your creative thinking sessions. Increase the quality of outcomes and improve the engagement levels of participants.

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Steering Your Brainstorming Sessions from Failure to Success

  1. 1. Steering Your Brainstorming Sessions from Failure to Success December 2012
  2. 2. Do your organisation’s brainstorming sessions result in little more than brain drain? © WiserChangeTM – Commercial in Confidence 2
  3. 3. Traditional Brainstorming is ‘Anything Goes’ • People turn up, throw out ideas and go back to work...or maybe not, if the event has gone way over time. • These sessions can result in little more than unusable ideas on paper. © WiserChangeTM – Commercial in Confidence 3
  4. 4. Traditional Brainstorming Sessions = Unproductive, Waste of Time! © WiserChangeTM – Commercial in Confidence 4
  5. 5. Maybe it’s time to steer your brainstorming session in a new direction. © WiserChangeTM – Commercial in Confidence 5
  6. 6. WiserChange™ would like to introduce you to brainsteering# - a strategy for getting better results from your creative thinking sessions. # A term introduced in the March 2011 McKinsey Quarterly © WiserChangeTM – Commercial in Confidence 6
  7. 7. The following 5-step process will improve participants’ engagement levels and their perception of these sessions. More importantly, it will increase the quality of outcomes. © WiserChangeTM – Commercial in Confidence 7
  8. 8. Are You Ready? Let’s Learn to Brainsteer! © WiserChangeTM – Commercial in Confidence 8
  9. 9. Step 1: Draft Ideas and Set an Agenda • Pick a theme or subject. • Choose who should be involved. • Request ideas in advance from those attending. • Convert key ideas into an agenda with time limits. © WiserChangeTM – Commercial in Confidence
  10. 10. Step 2: Create Thought-Provoking Questions Related to Key Ideas from Step 1 • Questions should be open-ended and encourage your people to look at the given topic from a different or unfamiliar perspective. • Apply real-life limitations to refine creative ideas and steer them into viable, realistic options. © WiserChangeTM – Commercial in Confidence 10
  11. 11. Step 3: Begin the Brainsteering Session and Stick to the Schedule • Aim for the goal of capturing a few viable ideas. • Stick to the agenda to ensure time doesn’t run over. • Break participants into small groups when there are a number of ideas per topic. • Have these groups explore 2 ideas and then report their results to the larger group. • Provide participants a summary sheet to document their discussions. This formalises the creative process. © WiserChangeTM – Commercial in Confidence 11
  12. 12. Step 4: Agree on Actions and Socialise Them • Have subgroups set the actions required for their allocated topic(s). • After the session, socialise those agreed actions with key decision-makers and report back to the group. • Allocate roles, responsibilities and actions to ideas that will be investigated further or implemented. • Set a schedule for reporting back on progress and hold people accountable to their allocated actions. © WiserChangeTM – Commercial in Confidence 12
  13. 13. Step 5: Report Back • Report back to the session stakeholders on outcomes of actions. • This serves multiple purposes.  You show that participants’ input was valued no matter the outcome of those ideas.  Participants gain a sense of pride when their idea(s) are implemented.  Organisational perceptions of “brainstorming sessions” are improved.  Organisational resistance to future creative events is reduced. © WiserChangeTM – Commercial in Confidence 13
  14. 14. To read a more in-depth, detailed look at how to improve your brainstorming sessions… • Visit the WiserChange™ blog and read, “How to run a half day workshop that will deliver some truly workable ideas.” © WiserChangeTM – Commercial in Confidence 14
  15. 15. Questions? Contact WiserChange™ If you have questions about brainsteering, innovation or change management, please contact the WiserChange™ team. info@wiserchange.com Phone - 612 9955 1212 www.wiserchange.com facebook.com/WiserChangeConsulting linkedin.com/company/wiserchange @WiserChange Like us on Connect on Follow on © WiserChangeTM – Commercial in Confidence 15

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