LinkedIn Workshop Presentation for Business By Barbara Rozgonyi 2010

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Build your network online, advance your authority and cultivate customer connections on LinkedIn. Discover how to go from having a profile to managing a powerful and responsive personal network. Presentation scales from 15 minutes to a full-day workshop. To book Barbara Rozgonyi, call 630.207.7530 or email corywestmedia at gmail.com.

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LinkedIn Workshop Presentation for Business By Barbara Rozgonyi 2010

  1. 1. By Barbara Rozgonyi @wiredprworks on twitter.com www.wiredPRworks.com LinkedIn 101 ©2009 -2010 CoryWest Media, LLC
  2. 2. Presentation Outline <ul><li>What is social networking? </li></ul><ul><li>Benefits of building your community </li></ul><ul><li>Dodging the potholes </li></ul><ul><li>LinkedIn 101 </li></ul><ul><li>Action checklist </li></ul>©2009 -2010 CoryWest Media, LLC
  3. 3. Offline vs Online Social Networking <ul><li>Ancient </li></ul><ul><li>Format: story </li></ul><ul><li>Searchable: no </li></ul><ul><li>Reach: word of mouth </li></ul><ul><li>Lifespan: relationship </li></ul><ul><li>2003 LI, 2005 FB, 2006 twitter </li></ul><ul><li>Format: multimedia </li></ul><ul><li>Searchable: yes </li></ul><ul><li>Reach: network </li></ul><ul><li>Lifespan: infinite bounce </li></ul>©2009 -2010 CoryWest Media, LLC
  4. 4. What is social networking? <ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>Organizations </li></ul><ul><li>Blogs </li></ul><ul><li>Forums </li></ul><ul><li>Social Media Club </li></ul>©2009 -2010 CoryWest Media, LLC
  5. 5. LinkedIn Stats <ul><li>28% execs, $104,000 average annual income </li></ul><ul><li>30% consultants, $93,000 average annual income </li></ul><ul><li>Source: Anderson Analytics </li></ul>©2009 -2010 CoryWest Media, LLC
  6. 6. ©2009 -2010 CoryWest Media, LLC
  7. 7. Dodging the Potholes <ul><li>Privacy </li></ul><ul><li>Time Management </li></ul><ul><li>Invitations </li></ul><ul><li>Strategy </li></ul><ul><li>Etiquette </li></ul>©2009 -2010 CoryWest Media, LLC
  8. 8. Business Benefits <ul><li>Builds credibility </li></ul><ul><li>Add to web presence </li></ul><ul><li>Enables community marketing </li></ul><ul><li>Enhances search engine optimization </li></ul><ul><li>Differentiates by audience </li></ul><ul><li>Positions as s ubject matter expert </li></ul><ul><li>Requires little or no financial investment </li></ul><ul><li>Opens two-way communications </li></ul><ul><li>Launches a publishing platform </li></ul><ul><li>Gives media a reference site </li></ul><ul><li>Expands personal connections </li></ul><ul><li>Allows for strategic networking </li></ul>©2009 -2010 CoryWest Media, LLC
  9. 9. Personal Benefits <ul><li>Get to know who you are </li></ul><ul><li>Reach out to others </li></ul><ul><li>Expand your circles </li></ul>©2009 -2010 CoryWest Media, LLC
  10. 10. Creating or Updating Your LinkedIn Profile <ul><li>Step One: Update or Design a Profile </li></ul><ul><li>Name </li></ul><ul><li>Image </li></ul><ul><li>Tagline </li></ul><ul><li>Links </li></ul><ul><li>Keywords </li></ul><ul><li>Companies </li></ul><ul><li>Unique URL </li></ul><ul><li>Recommendations </li></ul>©2009 -2010 CoryWest Media, LLC
  11. 11. Step Two: Make Connections <ul><li>Personal </li></ul><ul><li>Professional </li></ul><ul><li>Social </li></ul>©2009 -2010 CoryWest Media, LLC
  12. 12. Step Three: Join Groups <ul><li>Local </li></ul><ul><li>Occupation </li></ul><ul><li>Business </li></ul>©2009 -2010 CoryWest Media, LLC
  13. 13. Step Four: Answer [or Ask] Questions <ul><li>Topics </li></ul><ul><li>Best Answers </li></ul>©2009 -2010 CoryWest Media, LLC
  14. 14. Step Five: Check In <ul><li>Updates </li></ul><ul><li>Connections </li></ul>©2009 -2010 CoryWest Media, LLC
  15. 15. Action Steps <ul><li>Join an accountability group. </li></ul><ul><li>Set aside one hour to set up a beginning profile. </li></ul><ul><li>Agree to check in with your group in one week to compare progress and ask for feedback. </li></ul><ul><li>Post your profile in two weeks – give yourself a bonus if it’s up in a week or less. </li></ul><ul><li>Invite your accountability group to join your LinkedIn network. </li></ul>©2009 -2010 CoryWest Media, LLC
  16. 16. Let’s Connect! <ul><li>www.linkedin.com/in/barbararozgonyi </li></ul><ul><li>Need a keynote speaker or a workshop leader for an upcoming event? Check Barbara’s schedule: 630.207.7530 </li></ul><ul><li>Last minute requests okay. </li></ul><ul><li>Topics: change, leadership, communications, social media </li></ul>©2009 -2010 CoryWest Media, LLC

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