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LinkedIn Workshop Presentation for Business By Barbara Rozgonyi 2010

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Build your network online, advance your authority and cultivate customer connections on LinkedIn. Discover how to go from having a profile to managing a powerful and responsive personal network. …

Build your network online, advance your authority and cultivate customer connections on LinkedIn. Discover how to go from having a profile to managing a powerful and responsive personal network. Presentation scales from 15 minutes to a full-day workshop. To book Barbara Rozgonyi, call 630.207.7530 or email corywestmedia at gmail.com.

Published in: Business, Technology

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  • 1. By Barbara Rozgonyi @wiredprworks on twitter.com www.wiredPRworks.com LinkedIn 101 ©2009 -2010 CoryWest Media, LLC
  • 2. Presentation Outline
    • What is social networking?
    • Benefits of building your community
    • Dodging the potholes
    • LinkedIn 101
    • Action checklist
    ©2009 -2010 CoryWest Media, LLC
  • 3. Offline vs Online Social Networking
    • Ancient
    • Format: story
    • Searchable: no
    • Reach: word of mouth
    • Lifespan: relationship
    • 2003 LI, 2005 FB, 2006 twitter
    • Format: multimedia
    • Searchable: yes
    • Reach: network
    • Lifespan: infinite bounce
    ©2009 -2010 CoryWest Media, LLC
  • 4. What is social networking?
    • Twitter
    • Facebook
    • LinkedIn
    • Organizations
    • Blogs
    • Forums
    • Social Media Club
    ©2009 -2010 CoryWest Media, LLC
  • 5. LinkedIn Stats
    • 28% execs, $104,000 average annual income
    • 30% consultants, $93,000 average annual income
    • Source: Anderson Analytics
    ©2009 -2010 CoryWest Media, LLC
  • 6. ©2009 -2010 CoryWest Media, LLC
  • 7. Dodging the Potholes
    • Privacy
    • Time Management
    • Invitations
    • Strategy
    • Etiquette
    ©2009 -2010 CoryWest Media, LLC
  • 8. Business Benefits
    • Builds credibility
    • Add to web presence
    • Enables community marketing
    • Enhances search engine optimization
    • Differentiates by audience
    • Positions as s ubject matter expert
    • Requires little or no financial investment
    • Opens two-way communications
    • Launches a publishing platform
    • Gives media a reference site
    • Expands personal connections
    • Allows for strategic networking
    ©2009 -2010 CoryWest Media, LLC
  • 9. Personal Benefits
    • Get to know who you are
    • Reach out to others
    • Expand your circles
    ©2009 -2010 CoryWest Media, LLC
  • 10. Creating or Updating Your LinkedIn Profile
    • Step One: Update or Design a Profile
    • Name
    • Image
    • Tagline
    • Links
    • Keywords
    • Companies
    • Unique URL
    • Recommendations
    ©2009 -2010 CoryWest Media, LLC
  • 11. Step Two: Make Connections
    • Personal
    • Professional
    • Social
    ©2009 -2010 CoryWest Media, LLC
  • 12. Step Three: Join Groups
    • Local
    • Occupation
    • Business
    ©2009 -2010 CoryWest Media, LLC
  • 13. Step Four: Answer [or Ask] Questions
    • Topics
    • Best Answers
    ©2009 -2010 CoryWest Media, LLC
  • 14. Step Five: Check In
    • Updates
    • Connections
    ©2009 -2010 CoryWest Media, LLC
  • 15. Action Steps
    • Join an accountability group.
    • Set aside one hour to set up a beginning profile.
    • Agree to check in with your group in one week to compare progress and ask for feedback.
    • Post your profile in two weeks – give yourself a bonus if it’s up in a week or less.
    • Invite your accountability group to join your LinkedIn network.
    ©2009 -2010 CoryWest Media, LLC
  • 16. Let’s Connect!
    • www.linkedin.com/in/barbararozgonyi
    • Need a keynote speaker or a workshop leader for an upcoming event? Check Barbara’s schedule: 630.207.7530
    • Last minute requests okay.
    • Topics: change, leadership, communications, social media
    ©2009 -2010 CoryWest Media, LLC