LinkedIn Workshop Presentation for Business By Barbara Rozgonyi 2010

Presentation Outline
What is social networking?
Benefits of building your community
Dodging the potholes
LinkedIn 101
Action checklist
©2009 -2010 CoryWest Media, LLC

Offline vs Online Social Networking
Ancient
Format: story
Searchable: no
Reach: word of mouth
Lifespan: relationship
2003 LI, 2005 FB, 2006 twitter
Format: multimedia
Searchable: yes
Reach: network
Lifespan: infinite bounce

What is social networking?
Twitter
Facebook
LinkedIn
Organizations
Blogs
Forums
Social Media Club

LinkedIn Stats
28% execs, $104,000 average annual income
30% consultants, $93,000 average annual income
Source: Anderson Analytics

Dodging the Potholes
Privacy
Time Management
Invitations
Strategy
Etiquette

Business Benefits
Builds credibility
Add to web presence
Enables community marketing
Enhances search engine optimization
Differentiates by audience
Positions as s ubject matter expert
Requires little or no financial investment
Opens two-way communications
Launches a publishing platform
Gives media a reference site
Expands personal connections
Allows for strategic networking

Personal Benefits
Get to know who you are
Reach out to others
Expand your circles

Creating or Updating Your LinkedIn Profile
Step One: Update or Design a Profile
Name
Image
Tagline
Links
Keywords
Companies
Unique URL
Recommendations

Step Two: Make Connections
Personal
Professional
Social

Step Three: Join Groups
Local
Occupation
Business

Step Four: Answer [or Ask] Questions
Topics
Best Answers

Step Five: Check In
Updates
Connections

Action Steps
Join an accountability group.
Set aside one hour to set up a beginning profile.
Agree to check in with your group in one week to compare progress and ask for feedback.
Post your profile in two weeks – give yourself a bonus if it’s up in a week or less.
Invite your accountability group to join your LinkedIn network.

Let’s Connect!
www.linkedin.com/in/barbararozgonyi
Need a keynote speaker or a workshop leader for an upcoming event? Check Barbara’s schedule: 630.207.7530
Last minute requests okay.
Topics: change, leadership, communications, social media

LinkedIn Workshop Presentation for Business By Barbara Rozgonyi 2010

by Barbara Rozgonyi

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