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LinkedIn Workshop Presentation for Business By Barbara Rozgonyi 2010
 

LinkedIn Workshop Presentation for Business By Barbara Rozgonyi 2010

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Build your network online, advance your authority and cultivate customer connections on LinkedIn. Discover how to go from having a profile to managing a powerful and responsive personal network. ...

Build your network online, advance your authority and cultivate customer connections on LinkedIn. Discover how to go from having a profile to managing a powerful and responsive personal network. Presentation scales from 15 minutes to a full-day workshop. To book Barbara Rozgonyi, call 630.207.7530 or email corywestmedia at gmail.com.

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    LinkedIn Workshop Presentation for Business By Barbara Rozgonyi 2010 LinkedIn Workshop Presentation for Business By Barbara Rozgonyi 2010 Presentation Transcript

    • By Barbara Rozgonyi @wiredprworks on twitter.com www.wiredPRworks.com LinkedIn 101 ©2009 -2010 CoryWest Media, LLC
    • Presentation Outline
      • What is social networking?
      • Benefits of building your community
      • Dodging the potholes
      • LinkedIn 101
      • Action checklist
      ©2009 -2010 CoryWest Media, LLC
    • Offline vs Online Social Networking
      • Ancient
      • Format: story
      • Searchable: no
      • Reach: word of mouth
      • Lifespan: relationship
      • 2003 LI, 2005 FB, 2006 twitter
      • Format: multimedia
      • Searchable: yes
      • Reach: network
      • Lifespan: infinite bounce
      ©2009 -2010 CoryWest Media, LLC
    • What is social networking?
      • Twitter
      • Facebook
      • LinkedIn
      • Organizations
      • Blogs
      • Forums
      • Social Media Club
      ©2009 -2010 CoryWest Media, LLC
    • LinkedIn Stats
      • 28% execs, $104,000 average annual income
      • 30% consultants, $93,000 average annual income
      • Source: Anderson Analytics
      ©2009 -2010 CoryWest Media, LLC
    • ©2009 -2010 CoryWest Media, LLC
    • Dodging the Potholes
      • Privacy
      • Time Management
      • Invitations
      • Strategy
      • Etiquette
      ©2009 -2010 CoryWest Media, LLC
    • Business Benefits
      • Builds credibility
      • Add to web presence
      • Enables community marketing
      • Enhances search engine optimization
      • Differentiates by audience
      • Positions as s ubject matter expert
      • Requires little or no financial investment
      • Opens two-way communications
      • Launches a publishing platform
      • Gives media a reference site
      • Expands personal connections
      • Allows for strategic networking
      ©2009 -2010 CoryWest Media, LLC
    • Personal Benefits
      • Get to know who you are
      • Reach out to others
      • Expand your circles
      ©2009 -2010 CoryWest Media, LLC
    • Creating or Updating Your LinkedIn Profile
      • Step One: Update or Design a Profile
      • Name
      • Image
      • Tagline
      • Links
      • Keywords
      • Companies
      • Unique URL
      • Recommendations
      ©2009 -2010 CoryWest Media, LLC
    • Step Two: Make Connections
      • Personal
      • Professional
      • Social
      ©2009 -2010 CoryWest Media, LLC
    • Step Three: Join Groups
      • Local
      • Occupation
      • Business
      ©2009 -2010 CoryWest Media, LLC
    • Step Four: Answer [or Ask] Questions
      • Topics
      • Best Answers
      ©2009 -2010 CoryWest Media, LLC
    • Step Five: Check In
      • Updates
      • Connections
      ©2009 -2010 CoryWest Media, LLC
    • Action Steps
      • Join an accountability group.
      • Set aside one hour to set up a beginning profile.
      • Agree to check in with your group in one week to compare progress and ask for feedback.
      • Post your profile in two weeks – give yourself a bonus if it’s up in a week or less.
      • Invite your accountability group to join your LinkedIn network.
      ©2009 -2010 CoryWest Media, LLC
    • Let’s Connect!
      • www.linkedin.com/in/barbararozgonyi
      • Need a keynote speaker or a workshop leader for an upcoming event? Check Barbara’s schedule: 630.207.7530
      • Last minute requests okay.
      • Topics: change, leadership, communications, social media
      ©2009 -2010 CoryWest Media, LLC