Social Media Marketing for Start-Ups and Innovators – Antony Mayfield
Antony Mayfield is the CEO & founder of digital strategy agency Brilliant Noise and the author of ‘Me and my Digital Shadow’.
In this breakfast session he talks about how different social media platforms operate, how you can use social media to build a brand, to generate an understanding of your product and your customer and to test new ideas and concepts.
What are the FuseBox Sessions?
The Fusebox Sessions are fortnightly events held by Wired Sussex at our FuseBox home in Brighton and are part of our FuseBox24 start-up programme.
The sessions are based around the general theme of ‘ideas you can use’. We think that they have a lot to offer people outside the programme too, so we have made the sessions open and free of charge to Wired Sussex member companies and their employees.
Each session consists of a talk with Q & A followed by the chance to network.
These events are supported by the EU’s European Regional Development fund through the INTERREG IVC programme ReCreate
10. - Leading yourself
Creating a digital mindset, threshold knowledge,
creating an example of change.
- Leading others
Spreading mindset, collaboration.
- Leading organisations
Clear vision and communication, creating a culture
that is flexible and open to change.
Digital leaders
10
14. “It is the individual,
operating at the
peak of his or her
powers, who will
revive our
organizations, by
reinventing both self
and them.”
Warren Bennis, Leadership studies pioneer
and professor at USC.
!
20. “The constraint on the
economy’s growth then
becomes its ability to go
through all these
potential
recombinations to find
the truly valuable ones.”
21. - Companies need to focus on future,
unstated needs of customers
- Innovation can threaten your own
certainties and understanding of your
business
- Necessary to create your own
disruption before its done to you
The Innovator’s Dilemma
47. The overarching reason why
your social content exists.
Purpose applies to every
piece of content, not just
specific campaigns.
Purpose
/ˈpəːpəs/ noun
49. image (cc) Photon
“To bring inspiration
to every athlete* in
the world.
*If you have a body,
you are an athlete.”
Nike, http://goo.gl/XTLh7a
!
!
50. The fundamental propositions
that form the foundations of
your content. How your team
works to create and publish
social content.
Principles
/ˈprɪnsɪp(ə)l/ noun
59. The benchmarks for success
and the ways in which you
measure the impact of your
content.
Performance
/ˈpəˈfɔːm(ə)ns/ noun
60. What is your objective? What
metrics will help you see if
you’re meeting that objective?
!
Visits, unique visits, page views, time
on page, bounce rate, exit rate, return
visits, new visits, shares, likes, links,
views, downloads, comments, share of
voice, brand mentions, customer
satisfaction, number of calls/emails/
inquiries, sales, leads, donations,
pledges, sign-ups...
!
62. Social media and how you work with digital is
even more pows
62
Design Your Day
!
How to use design
thinking and
neuroscience to make
every day work better
Mobile Mastery
!
How to make technology
work for you, not the other
way around
Teams That Flow
!
How high performing
teams use technology and
organise themselves
Growing Agility
!
How individuals and
organisations become
more flexible and thrive in
a volatile world