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Brighton Fuse Freelancer Research: The Results

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Brighton Fuse Freelancer Research: The Results

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Full presentation from the launch of the Brighton Fuse Freelancer Research Results. Held at the Sallis Benney Theatre in Brighton on Monday 26th January 2015.

Introduction from Phil Jones (Wired Sussex)
Presentation by Dr Jonathan Sapsed (University of Brighton, Brighton Fuse)

Full report can be downloaded from www.brightonfuse.com

Full presentation from the launch of the Brighton Fuse Freelancer Research Results. Held at the Sallis Benney Theatre in Brighton on Monday 26th January 2015.

Introduction from Phil Jones (Wired Sussex)
Presentation by Dr Jonathan Sapsed (University of Brighton, Brighton Fuse)

Full report can be downloaded from www.brightonfuse.com

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Brighton Fuse Freelancer Research: The Results

  1. 1. #BrightonFuse
  2. 2. Phil Jones, Wired Sussex @philjoneswired
  3. 3. Freelancers in the Creative Digital IT Economy
  4. 4. Freelancers in the Creative Digital IT Economy Dr Jonathan Sapsed Principal Investigator for Brighton Fuse University of Brighton
  5. 5. Presentation • Research methods • Data overview and economic performance • Skills and fusion • Freelancers life • Place of work and networking • Conclusions and policy recommendations
  6. 6. Research Methods
  7. 7. Methods and data • For business performance, working patterns and activities and measuring wellbeing: – Quantitative survey, 304 sample (25.8% response rate) – Built bottom-up from membership groups: – Wired Sussex, The Skiff, The Farm, BIG • For motivations, lifestyles and stories: – Qualitative research, 32 interviews, 2 focus groups – Analysed using NVivo 10 software
  8. 8. Data Overview and Economic Performance
  9. 9. Data overview
  10. 10. Revenues by sector
  11. 11. Economic performance • Average income: £33k (median £27k) • Average income normalised Full-Time-Equivalent (FTE): £58k (median £42k) • Average growth rate: 7.3% (median 2.8%) • “I wasn’t really thinking of myself as a freelancer even though that’s what I was doing- I thought of myself as a company founder.” • (From interview)
  12. 12. Innovation activities
  13. 13. Skills and Fusion
  14. 14. Jacks and Jills of all trades?
  15. 15. Fusion and performance
  16. 16. Skills acquisition • Top three channels: – Learning on the job – Self-learning – Higher education degree “The world is full of blogs and people telling you exactly how to solve all sorts of weird, obscure problems that you’ve never come across before…you can do huge amounts of self-learning, and you don’t need formal training processes.” (From interview)
  17. 17. Education and degree
  18. 18. Freelancers’ Life: Motivations, wellbeing and challenges
  19. 19. Reasons for freelancing
  20. 20. Wellbeing
  21. 21. Plans for the future
  22. 22. Barriers and Challenges
  23. 23. Place of Work and Networking
  24. 24. Networking
  25. 25. Conclusions and policy recommendations
  26. 26. Conclusions • CDIT freelancers are on average prosperous, enjoying income growth and good levels of wellbeing • They are more than superfused than firms, but with limited growth • They largely prefer freelancing, to realise their aspirations and plan to expand • They do experience barriers: – Money – Freelancing – Skills
  27. 27. Policy recommendations • Equal rights with employees – E.g. maternity/ paternity leave • Access to finance – Freelancer-friendly banking and advice • Awareness and value “You do feel like you’re justifying your fees all the time to people..” (From interview) – Guidelines to setting rates and business models – Public information campaign – Awareness of existing policies
  28. 28. Statement from the Minister • “Our digital economy is already one of the strongest markets in the world and the UK creative industries generate £71 billion in revenue each year and support 1.71 million jobs. • This study shows that the self-employed play a key role in driving the culture of innovation in the creative and digital industries and are a vital part of Britain’s economic growth.” • Ed Vaizey, Minister of State for Culture and the Digital Economy
  29. 29. Panel discussion • Chaired by Phil Jones, Wired Sussex • Dr Jonathan Sapsed, Principal Investigator for Brighton Fuse, University of Brighton • Dr Megha Rajguru, Researcher for Brighton Fuse, University of Brighton • Dr Roberto Camerani, Co-Investigator for Brighton Fuse, University of Sussex • Dr Monica Massuci, Researcher for Brighton Fuse, University of Sussex • Jon Norris, freelancer and Crunch #BrightonFuse

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