#SSLA Brown Bag Lunch Series                   From Invisible Interfaces                   to Invisible Advertising?      ...
“We are all cyborgs.” - Amber Case                               http://www.vice.com/en_uk/read/talking-to-the-future-humans
“The second we look at those glowing smartphone screens we             become a cyborg.” - Amber Case                     ...
“The best technology is invisible, gets out of   your way and let’s you live your life.”                             But w...
“The best technology advertising is invisible, gets out of your              way and let’s you live your life.”           ...
A chance for me to connectand create with other fans Allowing me to share and  relate with other owners                   ...
Enable people to do things better.                      And, respect their time.                                      http...
Not just ads, but ideas worth talking about.                            #yesplease                                        ...
thank you.        @nguyenduong        Participation Planning Director        Saatchi & Saatchi LA                         ...
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From Invisible Interfaces to Invisible Advertising

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Part of the Saatchi & Saatchi LA Brown Bag Lunch chat series. A quick talk on my impressions from Amber Case's Keynote at SXSW 2012 on Invisible Interfaces and how it applies to the work we do here at Saatchi & Saatchi LA.

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  • good stuff! amber case was definitely my fav keynote. My favorite quote was the line about smartphones are the new cigarettes, we pull them out and take a hit whenever we have 5 minutes to kill at a bus stop
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From Invisible Interfaces to Invisible Advertising

  1. 1. #SSLA Brown Bag Lunch Series From Invisible Interfaces to Invisible Advertising? April 12, 2012
  2. 2. “We are all cyborgs.” - Amber Case http://www.vice.com/en_uk/read/talking-to-the-future-humans
  3. 3. “The second we look at those glowing smartphone screens we become a cyborg.” - Amber Case http://www.flickr.com/photos/59704624@N06/6024954857/ http://www.vice.com/en_uk/read/talking-to-the-future-humans
  4. 4. “The best technology is invisible, gets out of your way and let’s you live your life.” But what if... http://www.flickr.com/photos/44373968@N00/2565606353/
  5. 5. “The best technology advertising is invisible, gets out of your way and let’s you live your life.” http://www.flickr.com/photos/44373968@N00/2565606353/
  6. 6. A chance for me to connectand create with other fans Allowing me to share and relate with other owners Helping me shop smarter Giving me a convincing reason to consider
  7. 7. Enable people to do things better. And, respect their time. http://www.flickr.com/photos/44373968@N00/2565606353/
  8. 8. Not just ads, but ideas worth talking about. #yesplease http://www.flickr.com/photos/44373968@N00/2565606353/
  9. 9. thank you. @nguyenduong Participation Planning Director Saatchi & Saatchi LA http://www.flickr.com/photos/44373968@N00/2565606353/

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