From Invisible Interfaces to Invisible Advertising

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Part of the Saatchi & Saatchi LA Brown Bag Lunch chat series. A quick talk on my impressions from Amber Case's Keynote at SXSW 2012 on Invisible Interfaces and how it applies to the work we do here at Saatchi & Saatchi LA.

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  • good stuff! amber case was definitely my fav keynote. My favorite quote was the line about smartphones are the new cigarettes, we pull them out and take a hit whenever we have 5 minutes to kill at a bus stop
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From Invisible Interfaces to Invisible Advertising

  1. 1. #SSLA Brown Bag Lunch Series From Invisible Interfaces to Invisible Advertising? April 12, 2012
  2. 2. “We are all cyborgs.” - Amber Case http://www.vice.com/en_uk/read/talking-to-the-future-humans
  3. 3. “The second we look at those glowing smartphone screens we become a cyborg.” - Amber Case http://www.flickr.com/photos/59704624@N06/6024954857/ http://www.vice.com/en_uk/read/talking-to-the-future-humans
  4. 4. “The best technology is invisible, gets out of your way and let’s you live your life.” But what if... http://www.flickr.com/photos/44373968@N00/2565606353/
  5. 5. “The best technology advertising is invisible, gets out of your way and let’s you live your life.” http://www.flickr.com/photos/44373968@N00/2565606353/
  6. 6. A chance for me to connectand create with other fans Allowing me to share and relate with other owners Helping me shop smarter Giving me a convincing reason to consider
  7. 7. Enable people to do things better. And, respect their time. http://www.flickr.com/photos/44373968@N00/2565606353/
  8. 8. Not just ads, but ideas worth talking about. #yesplease http://www.flickr.com/photos/44373968@N00/2565606353/
  9. 9. thank you. @nguyenduong Participation Planning Director Saatchi & Saatchi LA http://www.flickr.com/photos/44373968@N00/2565606353/

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