The document discusses marketing efforts at the Business and Research Center (BRC) to increase student use of tutoring services from 2009-2012. Through improved marketing using an electronic message board and announcements, the number of students and tutoring hours increased from 2009 to peak in 2011, although hours dipped slightly in 2012. A student survey found most take classes at the main Stone Ridge campus but would consider attending full or part time at BRC. The summary considers how to better understand student needs and market services as the BRC's role evolves.

1. Marketing Learning Center
Resources at the BRC

2. Original Project Goals 2009
1. Increase the number of students utilizing
tutoring services at the BRC
2. Increase the number of hours of tutoring
services provided to students at the BRC
Through better marketing

3. BRC Electronic Message Board
• Tutoring services and hours
• Ask Teresa
• Admissions Workshops
Also:
• Announcements
• Special Events
• Continuing Education
Programs

4. BRC Tutoring
Academic Year #Students Student Hours
2008/2009 62 144.9
2009/2010 22 112
2010/2011 31 324.9
2011/2012 (as of
3/15/12) 20 286.5

5. Stone Ridge Campus Tutoring
Academic Year #Students Student Hours
2008/2009 1079 5244
2009/2010 991 5169
2010/2011 1214 4717
2011/2012
(as of 4/18/12) 1126 4598

6. Tutoring Comparison Over 4 Years
BRC Students % of Total
6%
5%
4%
3%
2%
1%
0%
2009 2010 2011 2012 (to date)

7. #Students Contact Hours / Student
70 16
60 14
50 12
10
40
8
30
6
20
4
10 2
0 0

8. Tutoring Comparison Over 4 Years
BRC Student Hours % of Total
7%
6%
5%
4%
3%
2%
1%
0%
2009 2010 2011 2012 (to date)

9. Snapshot of Credit Students Taking
Classes Only at BRC
Fall Semester
• 524 part-time students
• 24 full-time students
• 78 FTE

10. Results of 2010 Survey
(148 Responses)
Locations currently taking Location preference for
classes taking classes
62% Stone Ridge only 36% Stone Ridge only
10% BRC 36% BRC only
28% Both 28% both

11. Results of 2010 Survey
(148 Responses)
Would consider going to Would consider going to
BRC full time BRC part time
Yes 61% Yes 87%
No 39% No 14%

12. Moving Forward
• How can we better determine student needs?
• What role does marketing play in connecting
students to services at the BRC?
• How do we address this if the BRC moves?
• How do we address this if the BRC does not
move?
• How can CE continue to grow in supporting all
SUNY Ulster student needs?