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Content and Distribution: The Hub of Your Online Efforts

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Will Davis

The document discusses content marketing and strategies for developing an effective content marketing program. It recommends establishing a blog as a central hub for distributing content across various social media and digital channels. It also provides tips for creating and sharing content, measuring success both quantitatively and qualitatively, and using content marketing for branding, awareness, and sharing targeted messages.

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Content and Distribution: The Hub of Your Online Efforts Will Davis [email_address] 410.925.6626 twitter.com/willdavis/
The Online Conversation Credit: Brian Solis
Which tools should you use? Outlet What it does Why use Professional positioning and networking Branding Job hunting & hiring Sales leads Event promotion Sharing information with short updates Branding Connecting via content/shared interests Event promotion and dialogue Social networking Corporate pages+ Blog Enhances website dynamism with daily-weekly articles Branding SEO Content Center
Top 4 Properties: Functions Served Networking Public Relations Customer Service Thought Leadership Collaboration Loyalty Building X X X X X X X X X X X X X X X X BLOG X X X
None of it works without… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Content Marketing ,[object Object],[object Object]
Content Marketing Usage
Content Marketing - Poised for Great Increase ,[object Object],[object Object],[object Object],[object Object]
Content Marketing - Poised for Great Increase (cont’d) ,[object Object],[object Object],[object Object],[object Object]
Content Marketing - Challenges
Content Roadmap
Content as Your Social Media Hub ,[object Object],[object Object]
Using a Blog as Your Hub ,[object Object]
Your Social Media Hub Credit: Brian Solis
Social Media Growth
Why Content Marketing - SEO #1 Ranking
Why Content Marketing - SEO
How To Market Your Content Website
How To Market Your Content Industry Sites/Article Sites Using RSS
How To Market Your Content Industry Sites/Article Sites Using RSS
How To Market Your Content LinkedIn
How To Market Your Content Twitter
How To Market Your Content Facebook
How To Market Your Content Email
How To Market Your Content Technorati
How To Market Your Content Presentations
How To Market Your Content Videos (Yours or Others)
How To Market Your Content “ Sharing” Sites Corporate Materials Digg Personal Email Stumble Upon Email Signature Redd It Direct Mail Delicious Press Release 100s of Others ALL Materials
Measuring Your Success - Quantitative Visitors & Sources Content & Stickiness
Measuring Your Success - Quantitative
Measuring Your Success - Quantitative
Measuring Your Success - Qualitative ,[object Object],[object Object],[object Object],[object Object]
Offense vs. Defense -The Deer Have Guns ,[object Object],[object Object],[object Object],[object Object],[object Object]

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