The following was presented at the 56th annual meeting of the Midwest Academy of Management in Milwaukee, WI, in October of 2013. Peter Sorensen and Therese Yaeger were the OD Track chairpersons.

1. Revisiting the
resistancecommitment
paradigm
Ron Koller (ChangeStudy.com)
Consultant & ABD from Capella U

2. Current Change Evaluation Tools
Before the
Change
Readiness
Assessment
During the
Change
After the
Change
Compliance
Audit

3. Managers Like Simple
For a strategic change,
my people will either …
Resist
or
Commit

4. Literature on both
concepts

5. Empirical Research
Behavioral Support for Change Scale
Herscovitch & Meyer (2002)

6. Confession Time
Can’t survive without a 2 x 2 model

7. R2C & C2C Connection?

8. Questioning Linearity
Minimize Resistance (right?)

9. Resistance as Nonlinear

10. Commitment as Nonlinear
Morin et al. (2013)

11. Questioning Value Lens
Bovey &
Hede
(2001)

12. Inquiry Questions
1. Are R2C and C2C separate or
integrated?
2. Will a nonlinear model fit an
integrated R2C-C2C concept?
3. Can we examine with a lesser value
lens?

13. Positive
Deviance
Aggressive
Restraint
Divergence
Ownership
Passive
Obedience
Overcommitment
Commitment
Commitment
Resistance
Research As The Driver

14. Theory Re-cap

15. Empirical-Theory
If I can’t test the theory I’m
describing, then all I’ve really
done is a nice literature review.
-- Megan Gerhardt (paraphrasing) on JLOS submissions

16. Quantify (less values lens)
“Quantitative research involves
looking at amounts, or quantities,
of one or more variables of
interest”
Counting
Leedy & Ormrod (2010), p. 94

17. What Can You Count?
Objective Measures
Subjective Measures
(high-low)
(good-bad)
17

18. Questions
1. Are R2C and C2C separate or
integrated?
2. Will a nonlinear model fit an
integrated R2C-C2C concept?
3. Can we examine with a lesser value
lens?

19. Search for x-axis & y-axis

20. Non-evaluative constructs
Energy
How much energy do you
have for this change?
(intensity/magnitude)
• Optimize versus maximize
• Researchers: Bruch et al.
(2013), Welbourne et al.
Compliance
To what degree are you
complying with the standard?
• Longer-term (v. Cialdini s-t)
• Encompasses constructive
and destructive deviance
(Jetten, 2013; Pratt, 2013)
High
Low
Low
High
20

21. Change Assessment
Model
21

22. Implementation
Snapshots
NOT
Actual
Data
Hypothesis
illustration
22

23. And lastly …
1. Looking for 1 organization (500+) implementing
a strategic change in the fall of ‘13 or Jan of ‘14
to run the 19 question valid assessment for the
dissertation (all but IRB stamped).
2. Looking for multiple organizations to participate
in the development of the energy and compliance
scales.
3. Please email your thoughts/feedback to me at
Ron@ChangeStudy.com or see more information
at www.ChangeStudy.com.