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Revisiting the
resistancecommitment
paradigm
Ron Koller (ChangeStudy.com)
Consultant & ABD from Capella U
Current Change Evaluation Tools
Before the
Change

Readiness
Assessment

During the
Change

After the
Change

Compliance
A...
Managers Like Simple
For a strategic change,
my people will either …

Resist

or

Commit
Literature on both
concepts
Empirical Research
Behavioral Support for Change Scale

Herscovitch & Meyer (2002)
Confession Time

Can’t survive without a 2 x 2 model
R2C & C2C Connection?
Questioning Linearity
Minimize Resistance (right?)
Resistance as Nonlinear
Commitment as Nonlinear

Morin et al. (2013)
Questioning Value Lens

Bovey &
Hede
(2001)
Inquiry Questions
1. Are R2C and C2C separate or
integrated?
2. Will a nonlinear model fit an
integrated R2C-C2C concept?
...
Positive
Deviance

Aggressive

Restraint

Divergence

Ownership

Passive

Obedience

Overcommitment

Commitment
Commitment...
Theory Re-cap
Empirical-Theory
If I can’t test the theory I’m
describing, then all I’ve really
done is a nice literature review.
-- Mega...
Quantify (less values lens)
“Quantitative research involves
looking at amounts, or quantities,
of one or more variables of...
What Can You Count?
Objective Measures

Subjective Measures

(high-low)

(good-bad)

17
Questions
1. Are R2C and C2C separate or
integrated?
2. Will a nonlinear model fit an
integrated R2C-C2C concept?
3. Can w...
Search for x-axis & y-axis
Non-evaluative constructs
Energy
How much energy do you
have for this change?
(intensity/magnitude)

• Optimize versus max...
Change Assessment
Model

21
Implementation
Snapshots
NOT
Actual
Data
Hypothesis
illustration

22
And lastly …
1. Looking for 1 organization (500+) implementing
a strategic change in the fall of ‘13 or Jan of ‘14
to run ...
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Midwest Academy of Management - New Resistance-Commitment Paradigm

The following was presented at the 56th annual meeting of the Midwest Academy of Management in Milwaukee, WI, in October of 2013.

Peter Sorensen and Therese Yaeger were the OD Track chairpersons.

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Midwest Academy of Management - New Resistance-Commitment Paradigm

  1. 1. Revisiting the resistancecommitment paradigm Ron Koller (ChangeStudy.com) Consultant & ABD from Capella U
  2. 2. Current Change Evaluation Tools Before the Change Readiness Assessment During the Change After the Change Compliance Audit
  3. 3. Managers Like Simple For a strategic change, my people will either … Resist or Commit
  4. 4. Literature on both concepts
  5. 5. Empirical Research Behavioral Support for Change Scale Herscovitch & Meyer (2002)
  6. 6. Confession Time Can’t survive without a 2 x 2 model
  7. 7. R2C & C2C Connection?
  8. 8. Questioning Linearity Minimize Resistance (right?)
  9. 9. Resistance as Nonlinear
  10. 10. Commitment as Nonlinear Morin et al. (2013)
  11. 11. Questioning Value Lens Bovey & Hede (2001)
  12. 12. Inquiry Questions 1. Are R2C and C2C separate or integrated? 2. Will a nonlinear model fit an integrated R2C-C2C concept? 3. Can we examine with a lesser value lens?
  13. 13. Positive Deviance Aggressive Restraint Divergence Ownership Passive Obedience Overcommitment Commitment Commitment Resistance Research As The Driver
  14. 14. Theory Re-cap
  15. 15. Empirical-Theory If I can’t test the theory I’m describing, then all I’ve really done is a nice literature review. -- Megan Gerhardt (paraphrasing) on JLOS submissions
  16. 16. Quantify (less values lens) “Quantitative research involves looking at amounts, or quantities, of one or more variables of interest” Counting Leedy & Ormrod (2010), p. 94
  17. 17. What Can You Count? Objective Measures Subjective Measures (high-low) (good-bad) 17
  18. 18. Questions 1. Are R2C and C2C separate or integrated? 2. Will a nonlinear model fit an integrated R2C-C2C concept? 3. Can we examine with a lesser value lens?
  19. 19. Search for x-axis & y-axis
  20. 20. Non-evaluative constructs Energy How much energy do you have for this change? (intensity/magnitude) • Optimize versus maximize • Researchers: Bruch et al. (2013), Welbourne et al. Compliance To what degree are you complying with the standard? • Longer-term (v. Cialdini s-t) • Encompasses constructive and destructive deviance (Jetten, 2013; Pratt, 2013) High Low Low High 20
  21. 21. Change Assessment Model 21
  22. 22. Implementation Snapshots NOT Actual Data Hypothesis illustration 22
  23. 23. And lastly … 1. Looking for 1 organization (500+) implementing a strategic change in the fall of ‘13 or Jan of ‘14 to run the 19 question valid assessment for the dissertation (all but IRB stamped). 2. Looking for multiple organizations to participate in the development of the energy and compliance scales. 3. Please email your thoughts/feedback to me at Ron@ChangeStudy.com or see more information at www.ChangeStudy.com.

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