this slides will explain how potential Indonesian retail market and tips on how to win your retail business through modern retail in Indonesia.

1. Welcome to
Simple Step Solutions
By Widodo.heru@gmail.com
5 Steps Winning Indonesian
Modern Retail Market

2. Population: 247 million (estimated, 2012)
Currency: Indonesian Rupiah
Nominal GDP: $878 billion (2012)
GDP per capita: $5,000 at PPP (2012)
GDP Growth: 6.2% (2012)
Retail Sales: $149.4 billion USD (2012)
Real Sector Growth: 14.6% (2012)
Number Employed: +20 million
Modern Retail Market Share: ±40%
Main Areas: Hypermarkets, Supermarkets, Department Stores, Mini Markets, Specialty
Stores.
Indonesia is highly potential..

3. 1
Understanding your market
segmentation thru :
Demographic, Geographic,
Psychographic, Behavior
Research.
So.. How to win?

4. 2
Dealing with the buyer is the real war..
Never say yes and always ask for the lowest
Low.. Low.. low
High.. High.. high

5. 3
Sell only at the most
potential outlets.
Go where the money
comes..
Come to Papa..

6. 4
Maximize your marketing stimulus with
• Focus on fast moving products
• Price is sexy here
• Promotion is your make up
• Positioning at the most best angle
Sell.. Sell.. sell

7. 5
Continues innovation, evaluation
and never satisfied
End.. End..end
Critics and comments welcome.. Mail me: widodo.heru@gmail.com