There are no set-in-stone social media marketing rules, but you need to use some common sense when t...

1. Develop Your Reputation With This Social network
Marketing Guidance
There are no set-in-stone social media marketing rules, but you need to use some common sense
when trying to generate traffic. It may be tempting to simply flood your sites with useless content,
but it is far better to take the time necessary to establish a credible brand. That's just one of the
many different staples, however. To find out more, continue reading this article for some great tips
on the subject.
If you're going to use Twitter for social media marketing, make sure your tweets are informative and
vary in content. You can give tweets ranging from business related to even just acknowledging your
fans. If you use some tweets that advertise your business and fun and social ones, people will be
more likely to go to your site.
Use social media marketing to direct people to your website. Social media is limited compared to
what a website can offer. For instance, you cannot directly sell a product from your page on social
media, but you can from a website. Doing this can lead to a direct sale by using social media
marketing.
Do not post irrelevant and trivial posts on your social media profiles. Always keep your posts
professional and relevant. No one cares that you got a new cell phone, or that you are standing in
line at the movies. These trivial posts should be reserved for your own personal profile, not your
business profile.
Be prepared to make mistakes in your social media marketing. Mistakes happen, and you need to
view the mistakes you make as learning experiences. There could be a post that offends some niche
group, or a typo that sheds a negative light on your company. Handle the mistakes professionally
and quickly and learn from them.
Add a link to your Facebook page or a 'like' button with a Facebook feed on your blog or website.
You can easily find HTML codes for these in the settings of your Facebook profile. This will allow
your visitors to 'like' your page and subscribe to your posts without having to look you up on
Facebook.
Employing social media marketing strategies can be a great way to keep in contact with your
customer base, and develop relationships. Customers that friend you on Facebook, or follow you on
Twitter do so willingly. They want to hear from you. You can therefore notify them of new upcoming
products, sales and discounts, or even just information concerning your business and industry
without the fear of being too intrusive.
Use Facebook to run a special promotion or a competition. Everyone loves winning something, so
your followers are sure to get involved. Whether you offer a free product, a special high-amount
coupon or a big or small prize, it will get people more seo how to name images actively involved with
your Facebook page. It also builds goodwill with your customer base.
Utilize tags when you post on Twitter. Hashtags are used to collect groups of tweets all pertaining to
the same topic so that users can follow everything pertaining to that idea. Figure out a way to cater

2. to your audience and you should see big difference in your success levels.
You should create a Youtube channel to post reviews of your products and other videos relevant to
your industry. You can set up your account so that
http://www.forbes.com/sites/jaysondemers/2013/09/17/the-top-7-online-marketing-trends-that-will-do
minate-2014/ your videos are posted right away on certain social networks. This will save you time
and prevent you from forgetting to update a site.
YouTube has a huge and active user base and you need to be involved in it for successful social
media marketing. Posting videos is a great way to get users involved, but you also have to be
involved in the larger community as a whole. Posting comments and talking about other videos
related to your industry will attract new users to your profile.
Tailor your posts to your target audience's experiences. You should write about things your
customers can relate to or they will not share your content with their friends. Take the time to read
the status updates your customers are posting and identify recurring themes and issues you could
mention in your own posts.
You should avoid posting more than three updates a day. It has been proven that potential customers
are annoyed and overwhelmed when they get too many company updates at any hour of the day.
Post up to three important thoughts each day, and then stop until the next day.
If you send out periodic newsletters, always provide a link to your website's Facebook page within it.
This provides those people who receive your newsletter but might not realize you're on Facebook to
"like" you or follow you. The more opportunities you provide for people to connect with you, the
more likely they will.
To get a leg up on the social media marketing of competitors, embrace all forms of social media.
Many companies assume that social media has matured and think they only need presence on
Facebook, Twitter and YouTube to cover their bases. Savvy social media marketers remember that
MySpace is still out there. Use it plus rising newcomers like LinkedIn, SlideShare and Google+ to
expose yourself where other players are not.
Place deadlines on some of the contests and discounts you offer. People will want to make a
purchase right away if they have a time limit to follow. Come up with a new limited offer every week
if you can.
Post content on Digg and Reddit. These websites attract a huge number of readers and most of these
people use Twitter or Facebook to repost the articles they find interesting. Make sure you create
original content that will make your readers want to share it. Always sign your articles with your
name and a link to your main website.

3. Keep your Facebook posts regular and consistent.
People will look for new content from you when they
check in on their Facebook page. If they don't see it
regularly, they're likely to forget about you quickly.
There are many businesses out there who do post
regularly and those businesses are getting the
attention of consumers. Make your business one of
them.
As you can see, there is a lot of information regarding
how to set up your business on social media sites.
Hopefully the questions you had were all answered
here. If not, then use this as a starting point to
research many other ways in which you can use these
platforms to increase your business.