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Who walks
                                          the Dog
              HR Morning Seminar
              Boost Human Capital
               with social media




                                           http://whowalksthedog.com
#SSEHRBoost
Who walks
Recruit and Boost Human Capital




                                        the Dog
        with Social Media



       What is Social Media?

      Channels for Recruitment

     A Platform for Performance

        Case Study: L’Oréal




                                         http://whowalksthedog.com
Who walks
              But First: I Am ...




                                                                                                         the Dog
                                                                                                          http://whowalksthedog.com
@arjantupan   facebook.com/arjantupan   linkedin.com/in/arjantupan   youtube.com/user/arjantupan
Who walks                       http://whowalksthedog.com
      the Dog
                Social Media?
                   What is
Who walks
Technology and Social Interaction




                                                                                 the Dog
Social media are media for social interaction, using highly accessible
and scalable communication techniques. Social media is the use of web-
based and mobile technologies to turn communication into interactive
dialogue. Andreas Kaplan and Michael Haenlein also define social media
as "a group of Internet-based applications that build on the ideological
and technological foundations of Web 2.0, which allows the creation and
exchange of user-generated content." Businesses also refer to social
media as consumer-generated media (CGM). A common thread running
through all definitions of social media is a blending of technology and
social interaction for the co-creation of value.




                                                                                  http://whowalksthedog.com
Who walks                    http://whowalksthedog.com
      the Dog
    The Conversation Prism
Who walks
                                         the Dog
         Social Media
form a constantly changing
 landscape of places, enabled by
   technology, where people
  meet, talk and share




                                          http://whowalksthedog.com
Who walks
  New Facilities To Do Old Things




                                                      the Dog
Or: technology facilitating human interaction




                                                       http://whowalksthedog.com
Who walks                      http://whowalksthedog.com
      the Dog
                Channels for
                Recruitment
Who walks
Finding the Right People to Recruit




                                            the Dog
   Search             Engage




  Network               Play




                                             http://whowalksthedog.com
Who walks                     http://whowalksthedog.com
      the Dog
                   Language
                   ‘Normal’
   How To Search




                     Jargon
Who walks                 http://whowalksthedog.com
      the Dog
   LinkedIn Skills List
Who walks                  http://whowalksthedog.com
      the Dog
   Understand Job Titles
Who walks                     http://whowalksthedog.com
      the Dog
   Participate (or: Engage)
Who walks                      http://whowalksthedog.com
      the Dog
   Question and Answer Sites
Who walks          http://whowalksthedog.com
      the Dog
   Topical Blogs
Who walks       http://whowalksthedog.com
      the Dog
   Network
Who walks          http://whowalksthedog.com
      the Dog
   Alumni Groups
Who walks
     Other Networks




                                       the Dog
Deloitte Digital Australia CEO
talks about social media use




                                        http://whowalksthedog.com
Who walks       http://whowalksthedog.com
      the Dog
   Play
Who walks
Reveal, Recruitment Game




                                        the Dog
Reveal is an online recruitment
     game from L’Oréal.




                                         http://whowalksthedog.com
Who walks                        http://whowalksthedog.com
      the Dog
                A Platform for
                 Performance
Who walks              http://whowalksthedog.com
      the Dog
         Are You On?
Who walks
                                                            the Dog
Knowledge Used To Be Carefully Stored

               In vast archives, managed by storage
                 professionals: the gate keepers of
                    knowledge and information.

               To get it, you needed to appease the
                            Gate Keeper.




                                                             http://whowalksthedog.com
Who walks
                                                                   the Dog
Modern Knowledge Management Systems...

                       ... are not much more than fancy
                             versions of an old principle:

                      stored documents, retrievable by
                  finding the right entry in a catalog of
                                              meta data.

                   It takes a good understanding of the
                 system to get to the information itself.




                                                                    http://whowalksthedog.com
Who walks               http://whowalksthedog.com
      the Dog
   In Comes WikiPedia
Who walks                        http://whowalksthedog.com
      the Dog
   Again, the Internal Network
Who walks
Information Volatility




                               the Dog
       Volatile
       Changing
        Stable




       Storage
        Wiki
       Network




                                http://whowalksthedog.com
Who walks
   Learning Platforms




                                    the Dog
   Khan Academy makes
 knowledge accessible and
gives insights in knowledge
       development.




                                     http://whowalksthedog.com
Who walks           http://whowalksthedog.com
      the Dog
   Virtual Worlds
Who walks
       Sources and other interesting links




                                                                    the Dog
                   http://www.delicious.com/whowalksthedog/
                   SSEHRBoost




Credits of images and videos
Conversation Prism by Brian Solis and Jesse Thomas
Camel conversation by Peter Nijenhuis on Flickr
Dandelion by Michael Heiss on Flickr




                                                                     http://whowalksthedog.com
Library books by Timetrax23 on Flickr
Library Index by dcmarkie on Flickr
Video interview of Deloitte Digital CEO by Bluewire
Khan Academy video by Khan Academy
Who walks
A Who walks the Dog Knowledge Share




                                                                                           the Dog
04 November 2011




                                     Who walks the Dog provides strategic
                               advice on using innovative ways to optimize
                               your business, focusing on the human factor.
                                    We specialize in social media, CSR and
                                            Lean Management / Six Sigma.




More information:
                                                                      Arjan Tupan
http://whowalksthedog.com                             arjan@whowalksthedog.com




                                                                                            http://whowalksthedog.com
http://twitter.com/whowalksthedog                    http://twitter.com/arjantupan
http://facebook.com/whowalksthedog                               +371 27 44 88 11

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Boost Human Capital with Social Media

  • 1. Who walks the Dog HR Morning Seminar Boost Human Capital with social media http://whowalksthedog.com #SSEHRBoost
  • 2. Who walks Recruit and Boost Human Capital the Dog with Social Media What is Social Media? Channels for Recruitment A Platform for Performance Case Study: L’Oréal http://whowalksthedog.com
  • 3. Who walks But First: I Am ... the Dog http://whowalksthedog.com @arjantupan facebook.com/arjantupan linkedin.com/in/arjantupan youtube.com/user/arjantupan
  • 4. Who walks http://whowalksthedog.com the Dog Social Media? What is
  • 5. Who walks Technology and Social Interaction the Dog Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web- based and mobile technologies to turn communication into interactive dialogue. Andreas Kaplan and Michael Haenlein also define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content." Businesses also refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value. http://whowalksthedog.com
  • 6. Who walks http://whowalksthedog.com the Dog The Conversation Prism
  • 7. Who walks the Dog Social Media form a constantly changing landscape of places, enabled by technology, where people meet, talk and share http://whowalksthedog.com
  • 8. Who walks New Facilities To Do Old Things the Dog Or: technology facilitating human interaction http://whowalksthedog.com
  • 9. Who walks http://whowalksthedog.com the Dog Channels for Recruitment
  • 10. Who walks Finding the Right People to Recruit the Dog Search Engage Network Play http://whowalksthedog.com
  • 11. Who walks http://whowalksthedog.com the Dog Language ‘Normal’ How To Search Jargon
  • 12. Who walks http://whowalksthedog.com the Dog LinkedIn Skills List
  • 13. Who walks http://whowalksthedog.com the Dog Understand Job Titles
  • 14. Who walks http://whowalksthedog.com the Dog Participate (or: Engage)
  • 15. Who walks http://whowalksthedog.com the Dog Question and Answer Sites
  • 16. Who walks http://whowalksthedog.com the Dog Topical Blogs
  • 17. Who walks http://whowalksthedog.com the Dog Network
  • 18. Who walks http://whowalksthedog.com the Dog Alumni Groups
  • 19. Who walks Other Networks the Dog Deloitte Digital Australia CEO talks about social media use http://whowalksthedog.com
  • 20. Who walks http://whowalksthedog.com the Dog Play
  • 21. Who walks Reveal, Recruitment Game the Dog Reveal is an online recruitment game from L’Oréal. http://whowalksthedog.com
  • 22. Who walks http://whowalksthedog.com the Dog A Platform for Performance
  • 23. Who walks http://whowalksthedog.com the Dog Are You On?
  • 24. Who walks the Dog Knowledge Used To Be Carefully Stored In vast archives, managed by storage professionals: the gate keepers of knowledge and information. To get it, you needed to appease the Gate Keeper. http://whowalksthedog.com
  • 25. Who walks the Dog Modern Knowledge Management Systems... ... are not much more than fancy versions of an old principle: stored documents, retrievable by finding the right entry in a catalog of meta data. It takes a good understanding of the system to get to the information itself. http://whowalksthedog.com
  • 26. Who walks http://whowalksthedog.com the Dog In Comes WikiPedia
  • 27. Who walks http://whowalksthedog.com the Dog Again, the Internal Network
  • 28. Who walks Information Volatility the Dog Volatile Changing Stable Storage Wiki Network http://whowalksthedog.com
  • 29. Who walks Learning Platforms the Dog Khan Academy makes knowledge accessible and gives insights in knowledge development. http://whowalksthedog.com
  • 30. Who walks http://whowalksthedog.com the Dog Virtual Worlds
  • 31. Who walks Sources and other interesting links the Dog http://www.delicious.com/whowalksthedog/ SSEHRBoost Credits of images and videos Conversation Prism by Brian Solis and Jesse Thomas Camel conversation by Peter Nijenhuis on Flickr Dandelion by Michael Heiss on Flickr http://whowalksthedog.com Library books by Timetrax23 on Flickr Library Index by dcmarkie on Flickr Video interview of Deloitte Digital CEO by Bluewire Khan Academy video by Khan Academy
  • 32. Who walks A Who walks the Dog Knowledge Share the Dog 04 November 2011 Who walks the Dog provides strategic advice on using innovative ways to optimize your business, focusing on the human factor. We specialize in social media, CSR and Lean Management / Six Sigma. More information: Arjan Tupan http://whowalksthedog.com arjan@whowalksthedog.com http://whowalksthedog.com http://twitter.com/whowalksthedog http://twitter.com/arjantupan http://facebook.com/whowalksthedog +371 27 44 88 11