2. Survey Overview This presentation represents an overview of a survey carried out amongst pharmaceutical marketeers (both members and non-members) The survey was conducted online by Brainsell during August 09 Respondents were not aware this was by the PM Society until late in the survey There were 239 Respondents (58% pharma, 42% supplier)
3. Respondents had varied length of experienceThis gives extra validity to the results – they represent a broad range of opinions n=236
4. PM Society is a truly representative organisation for UK marketeers n=223
5. PM Society is second only to ABPI as an education provider A similar pattern was seen when asked about provider of training and seminars/workshops n=85
6. n=145 The PM Society Advertising Awards are the ‘must attend’ event of the year
7. n=196 PM Society is seen to be the organisation that best benefits the individual
8. PM Society is second only to ABPI in offering benefit to the company n=197
9. n=50 PM Society achieves it’s aims of offering a range of benefits to it’s members
10. Awareness of PM Society’s marketing training programme PriMe is rapidly growing
11. n=174 PM Society Advertising Awards are clearly the leading awards in pharma
12. The PM Society Advertising Awards are the ‘must attend’ event of the year n=174
13. Summary The PM Society is delivering good value for it’s members in a range of areas We have a high visibility an are generally appreciated throughout the industry The Society is now recognised as a leading source of training and education The PM Society Advertising Awards are the leading awards in pharma We are very much encouraged by these results and will continue to strive to offer great support to our members
