Creating a great website that ranks higher in search engines means updating your content frequently and changing up your content strategy. Here are ten things you can do to improve your site.

1. Ten Ways
to Give
Your
Content
Strategy
a Fresh
Start

2. Clean Up
Your Site’s
Keywords
Get rid of keywords that don’t make sense for your
site, and consider using long tail keywords that are
more relevant to your business for a quick SEO
boost.

3. Give Google a reason to crawl your site. You should “punch
up” or edit your copy at least every 6 months to give search
engines something new to crawl.
Add Fresh Copy

4. Headings and Tags Matter
• The new Google Panda
algorithm loves
H1,H2, and H3 tags.
• Subheadings normally
point out where people’s
eyes should go to find the
information they need.
• Break up you content
with these tags for clarity
and better rankings.

5. Does Your Content
Stand Out from the
Crowd?
Your content should be unique and interesting. If your
copy reads like that from another website, or if your blog
has run out of new ideas, you could be damaging your
search engine ranking.

6. Include a Call to Action
• You can’t expect to
make a sale if you
don’t ask for it.
• Include a call to action
on every blog post and
in your web copy.
• Link to a specific page
on your site in your CTA.

7. Use Compelling Images
Website visitors are 85% more likely to make a purchase
when images are used on a website.

8. Add a Blog
• Consumers trust
information they find
on blogs, which leads
to more purchases.
• Adding a blog to your
site helps you to
establish your
company as an
authority in your field.

9. Quality Matters
Google ranks sites based on quality as well as many other
factors. Well written, error-free copy is critical for
positioning your website for success.

10. Go Mobile
Make sure your site is
just as great on
mobile sites as it is
online.
It’s estimated that
mobile commerce
will account for 25%
of all sales in the
next few years.

11. Hire a Professional
Don’t have enough time to stay on top of Google
changes, keywords, blogs, and marketing? That’s where
hiring a professional consultant comes in. Hire an expert who
can handle all these issues for you, letting you focus on your
business.

12. Pro Pen Media can help you freshen up your
content strategy and increase your search
engine rankings. Visit propenmedia.com for
more information.