Delivery Services and Tools

DELIVERY SERVICES AND TOOLS


ACTIVE DELIVERY MONITORING
WhatCounts understands the value of reaching the inbox and emphasizes the impact inbox
placement has on the ROI of your business. With Active Delivery Monitoring, we nurture your
sending environment to help build and maintain a strong reputation with major ISPs so your
email reaches its intended destination – The Inbox.

With Active Delivery Monitoring, you receive unparalleled service and expertise from the
WhatCounts Delivery Team. In addition to the delivery expertise, you have full access to the
WhatCounts Delivery Tools, powered by Return Path. We help get mail into your inbox and use
the delivery tools to make it happen faster.

With Active Delivery Monitoring:

• We take complete care of your email delivery so your team can focus on the marketing
side of email marketing
• Our Delivery Team Experts will develop a Delivery Optimization Plan based on your
specific business goals and strategy

OUR DELIVERY METHODOLOGY
Develop a Foundation for Optimized Inbox Placement

• List Hygiene
• Infrastructure Setup 12-MONTH PLAN:
• Sender Best Practices • Phase 1 - Infrastructure & Nurture
• Sender Domain and IP Reputation
• Phase 2 - Recommend & Build
Proactive Delivery Monitoring • Phase 3 - Maintenance

• ISP Delivery Thresholds
• Diagnostic Reporting

Copyright © 2012 WhatCounts, Inc. 3630 Peachtree Rd. Toll Free: 1.866.804.0076
All Rights Reserved. Suite 900 Email: sales@whatcounts.com
Atlanta, GA 30326 Website: www.whatcounts.com


Real-Time Identification of Issues

• Alert Notifications
• Delivery Expert Consultation - to remediate delivery issues but also help you understand
and avoid them in the future

WHATCOUNTS DELIVERY TOOLS
The following tools will give you an in-depth understanding of your emails' inbox placement,
potential campaign issues and your sender reputation status.

MAILBOX MONITOR
Inbox Delivery reports take the guesswork out of your inbox rates and provides visibility into
how your emails are received across the top domains from the U.S., Europe, Canada and B2B –
know where your messages are going - whether it be to the inbox or junk folder, or neither.

CAMPAIGN PREVIEW
See how your campaign will look in different email readers. Do your images display? Find out if
the HTML or content will cause trouble with spam filters. Fix problems quickly—before sending
your campaigns and dramatically increase response rates.

REPUTATION MONITORING
The largest reputation bureaus will be monitored, including the Return Path® Sender Score™
database, TrustedSource®, SenderBase®, and Sendmail®. You will get a weekly snapshot of
your sender reputation for your sending IPs.

BLACKLIST MONITORING – NOW PART OF REPUTATION
MONITORING
Find out immediately if your IP(s) is on any of more than 170 different blacklists and why.



DELIVERY CONSULTATION
Our Delivery Experts help you optimize your inbox placement to:

• Review current sending
methodology
• Look at list hygiene and list
origination
• Develop best sending practices
specifically designed for your
business
• Identify ROI opportunities based
on higher inbox delivery rates

INFRASTRUCTURE AUDIT
With an infrastructure audit performed by
the WhatCounts Delivery Team, you will be
sure nothing in your technical set up is
denying you of the inbox.

The following will be tested to ensure no
infrastructure issues affect delivery:

• rDNS (Reverse DNS) Records
• Open Relay Check
• SPF/SenderID Validation
• Domain Keys/DKIM Setup
• Whitelist & Feedback Loop (FBL) Status with all publicly available ISPs FBL program

For more information on WhatCounts Delivery Services and Tools
contact delivery@whatcounts.com.


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