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Microsoft™

SQL Server 2012 Parallel
Data Warehouse®
Microsoft Value Proposition
Microsoft’s End-To-End Data Platform
SELF-SERVICE

INSIGHTS

OPERATIONAL

MOBILE

DATA ENRICHMENT
DISCOVER
AND RECOMMEND

TRANSFORM
AND CLEAN

SHARE
AND GOVERN

DATA MANAGEMENT
1
011
01
RELATIONAL

NON-RELATIONAL

MULTIDIMENSIONAL

STREAMING

MARKETPLACE

PREDICTIVE

External Data
and Services

REAL-TIME
COLLABORATIV
E
COMPELLING EVENTS FOR PDW

Significant data
growth

Daily
information
available too
late

Analyzing new
data types

Poor query or
report
performance

Current DWH
is burden on
infrastructure

Current
environment
too expensive

Parallel Data Warehouse

PDW = Speed and Scale

Right-time
analytics

Mixed
workloads /
high
concurrency
Microsoft Value Proposition
Single Point of
Contact for
Support
Appliance
Simplicity and
ease of
administration for
DBAs and Sys
Admin

Leverage current
investments and
existing skillsets

TIME TO VALUE:
- Low Migration
Effort
- Low Risk

Lack of Disruption
of business
processes

Largest and
Cheapest
Ecosystem
Expertise

Fast Learning
Curve

Linear Scalability
true MPP
architecture:
- Concurrency
- Data Space (Up
to 340 TB per
Rack).

Great price &
performance

Leverage Current
Business
Partnership and
Drive Synergy

4
Microsoft PDW Customers

5
Microsoft™

SQL Server 2012 Parallel
Data Warehouse®
Microsoft PDW V2 Appliance
V2

Any data
Use familiar T-SQL to
query data in PDW and
data in Hadoop natively

010101010101010101
1010101010101010
01010101010101
101010101010

Query “Big Data” in
Hadoop without moving
data into PDW
V2

Next generation
performance
Memory-Optimized
Columnstore Index for 10-100x
Single Query

Data Compression Reducing
Storage Costs and Data Scans
By restructuring our warehouse with xVelocity, data loading and reporting
are significantly faster. The large report that used to take 17
render now takes only 3

seconds.

minutes

to

- Wolfgang
Kutschera
bwin.party

Updateable Columnstore
V2

Empower through
Office
Direct Query
with

PowerVie
w
V2

Management Simplicity
System Center included
in-the-box

Get SQL Server 2012
Compatibility
• SQL Server Management
Tools
• T-SQL language compatibility
• SSIS 2012 Adapter
Industry Standard
Hardware Partners

Limited Workload
Management
V2

Lowest cost
Lowest list price

Lowest Compressed
Price / Performance

Lower Hardware Cost
(Remove SAN)
Additional Resources
» SQL Server Parallel Data Warehouse (PDW) Landing Page:

www.microsoft.com/PDW
» New PDW Whitepaper:
http://msdn.microsoft.com/en-us/library/dn520808.aspx
» Introduction to Polybase:

http://www.microsoft.com/en-us/sqlserver/solutions-technologies/datawarehousing/polybase.aspx
» Price/TB comparison:

http://www.valueprism.com/resources/resources/Resources/PDW%20Compete%20Pricing%20FIN
AL.pdf

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PDW value proposition

  • 1. Microsoft™ SQL Server 2012 Parallel Data Warehouse® Microsoft Value Proposition
  • 2. Microsoft’s End-To-End Data Platform SELF-SERVICE INSIGHTS OPERATIONAL MOBILE DATA ENRICHMENT DISCOVER AND RECOMMEND TRANSFORM AND CLEAN SHARE AND GOVERN DATA MANAGEMENT 1 011 01 RELATIONAL NON-RELATIONAL MULTIDIMENSIONAL STREAMING MARKETPLACE PREDICTIVE External Data and Services REAL-TIME COLLABORATIV E
  • 3. COMPELLING EVENTS FOR PDW Significant data growth Daily information available too late Analyzing new data types Poor query or report performance Current DWH is burden on infrastructure Current environment too expensive Parallel Data Warehouse PDW = Speed and Scale Right-time analytics Mixed workloads / high concurrency
  • 4. Microsoft Value Proposition Single Point of Contact for Support Appliance Simplicity and ease of administration for DBAs and Sys Admin Leverage current investments and existing skillsets TIME TO VALUE: - Low Migration Effort - Low Risk Lack of Disruption of business processes Largest and Cheapest Ecosystem Expertise Fast Learning Curve Linear Scalability true MPP architecture: - Concurrency - Data Space (Up to 340 TB per Rack). Great price & performance Leverage Current Business Partnership and Drive Synergy 4
  • 6. Microsoft™ SQL Server 2012 Parallel Data Warehouse® Microsoft PDW V2 Appliance
  • 7. V2 Any data Use familiar T-SQL to query data in PDW and data in Hadoop natively 010101010101010101 1010101010101010 01010101010101 101010101010 Query “Big Data” in Hadoop without moving data into PDW
  • 8. V2 Next generation performance Memory-Optimized Columnstore Index for 10-100x Single Query Data Compression Reducing Storage Costs and Data Scans By restructuring our warehouse with xVelocity, data loading and reporting are significantly faster. The large report that used to take 17 render now takes only 3 seconds. minutes to - Wolfgang Kutschera bwin.party Updateable Columnstore
  • 10. V2 Management Simplicity System Center included in-the-box Get SQL Server 2012 Compatibility • SQL Server Management Tools • T-SQL language compatibility • SSIS 2012 Adapter Industry Standard Hardware Partners Limited Workload Management
  • 11. V2 Lowest cost Lowest list price Lowest Compressed Price / Performance Lower Hardware Cost (Remove SAN)
  • 12. Additional Resources » SQL Server Parallel Data Warehouse (PDW) Landing Page: www.microsoft.com/PDW » New PDW Whitepaper: http://msdn.microsoft.com/en-us/library/dn520808.aspx » Introduction to Polybase: http://www.microsoft.com/en-us/sqlserver/solutions-technologies/datawarehousing/polybase.aspx » Price/TB comparison: http://www.valueprism.com/resources/resources/Resources/PDW%20Compete%20Pricing%20FIN AL.pdf

Editor's Notes

  1.  This is our marchitecture slide that shows Microsoft’s End-to-End Data Platform.  Data Management Layer: Today, IT faces new challenges, there is an entirely new scale and scope to the kinds of data users are trying to gain insights from across both relational and non-relational sources. This growth is coming from: 1) Transactional growth in your business. 2) New data sources – image files, sensors driven 3) Moving business online – entirely new channels, with different pace at which the business needs to operate. To address this, Microsoft’s data management layer will be built for both traditional relational formats but also unstructured and semi-structured data found in “Big Data” as well as multi-dimensional and streaming. Microsoft offers a comprehensive list of solutions that address this.Relational DW offerings: SQL Server 2012, SQL Server 2012 Fast Track, Parallel Data Warehouse, Dell QuickstartNon-relational offerings: HDInsight on Windows Azure, HDInsight on Windows ServerMulti-dimensional: Analysis ServicesStreaming: Stream InsightData Enrichment Layer: Once data is acquired, it requires enrichment to be able to discover and recommend, transform and clean, and share and govern. Discover and recommend: Today, it is hard enough to find the right dataset within an organization, let alone outside it. An Azure Lab, codenamed “Data Explorer”, enables customers to discover relevant datasets through automatic recommendations, e.g. if an analyst is building a customer segmentation model and can automatically recommend related datasets such as Dunn and Bradstreet with useful credit information. Another lab codenamed “Data Hub” enables an organization to create a private Data Market to facilitate discovery and sharing of data and analytical models. Transform and clean – Microsoft has traditionally offered data movement (ETL) tools found in Integration Services that date back many SQL editions. In SQL Server 2012, Microsoft also offers a revamped Master Data Services to give customers a central hub that ensures the integrity and consistency of data is constant across different applications . Brand new in SQL Server 2012 is Data Quality Services enable organizations to cleanse, match, standardize, and enrich data, so they can deliver trusted information for their warehouse.Insights Layer: More than just collecting data, a business analytics platform needs to provide insights to allow users make timely decisions. Microsoft uniquely ships major components of an integrated BI solution with our data warehousing offerings out-of-the-box. Overcoming the traditional BI challenges of low user adoption due to the complexity and costs, Microsoft SQL Server Data Warehousing also leverages Office and SharePoint to empower business users with familiar interfaces opening up complex data analysis to everyone. In Office 2013, Microsoft goes a step further by giving every end user the ability to visualize and analyze hundreds of millions of rows of data in-memory within the native Excel client (out-of-the-box).