DIGIPAK In my digipak I have used forms and conventions from indie products like TheLibertines as well as looking how other bands such as The Arctic Monkeys and Oasishave structured their digipak which gave me ideas and allowed me to develop themfurther and use different ideas from each band to make my digipak. Colour Scheme : The indie digipak which I have researched uses colours such as, red, black and white. They use the black and white to represent the genre of the music being indie. The red tops it up to represents the rebellious attitude.
Fonts: For the track list part ofThe fonts used for the digipak are sort of the same the digipak, the font usedstyle with the fonts used by The Libertines. This blends with the image andrepresents the style of the indie genre as well as the whole style of thethe do-it-yourself attitude. design as it’s a bit hard to see which The Libertines use this style in one of their albums which I thought it would be good to use for our digipak. I have decided to use this font, a magazine torn letters/words for the digipak and advert as it gives it an indie look as well as representing the band whom we picked.
Photography:For the digipak, we’ve used naturalist images as The Libertinesphotographs are shot in real location and have a natural look as ifthey don’t know there is a camera present so we decided to baseour digipak and advert image to this style ‘naturalistic’
Advert We decided to base the same image and design from the digipak front cover to the advert as most adverts follows the conventions and the forms from the albums which makes the audience recognise the band’s music album cover. The font we used is similar to the one The Libertines use as we tended to follow the style/structure by The Libertines.
Music Video Location: As done my music video research I realised that The Libertines and other indie bands/artist like the Arctic Monkeys tend to shot in real location. Also I noticed that The Libertines music videos are quite naturalistic so we as a group decided to shot our music video in real location and make it look natural instead of ‘staged’ even when they performed which is what makes The Libertines show the indie genre stereotype of being rebellious as well as representing the genre itself.
Costumes:The Libertines in their video ‘don’t look back into the sun’ they wear a costumemilitary look but in their other music videos they wear casual everyday clothes asthey act natural towards the camera. The casual clothing wear is part of the indiestereotype and by following the convention of an indie genre.
Camera work:The Libertines tend to use a rough camera work in their music videos. As theirvideos tend to be naturalistic, they just move and do whatever they want and theycamera just has to follow them. This represents the rebellious do-it-yourselfattitude within the indie genre and the stereotype from The Libertines.
The combination of my main product and ancillary text are the fact that they blend perfectly together as we decided that some of the images for the digipak was to be taken from the music video. This gave the audience the ability to formalize themselves to the bands products and have the knowledge to distinguish the band members as well as giving a more easy distribution to the package as a whole and knowing their target audience. The font which we used for The Libertines name, we used it not only in the digipak but also in the advert which gives it a similar look to The Libertines original digipak and advert. The colour scheme white and black, we used it throughout the digipak and the advert as it gave it the indie genre look as well as making both of these product have a strong link between them.
This is our audience response summary from our music video.
To gain more audience feedback for our music video, we creating survey monkey. This gave the audience an opportunity to tell us what they though of the video. From the research, we found out that most people who gave us the feedback liked indie music which was useful as it gave us a more accurate result and what indie fans look for in a music video. In the feedback they think that the video went well with the song and fitted perfectly to the indie genre even though some suggested more quick shorter shots as well as naturalistic shots as some looked ‘staged’
Research For the researching part of the project I used Wikipedia to help me find information on the indie genre and about The Libertines as well as other indie bands/artist. I then used YouTube which helped me look and analyse The Libertines and other indie bands/artist’s music video which I was able to gather all my research and post it in blogger. Its very useful and allowed me to edit posts, save post as drafts and allow to update out blog electronically as we progressed through our project as well as add videos, images, PowerPoint presentations and follow others members from my group so we can share our information and work.
Planning We created our digipak and advert using Photoshop. Having design a music magazine cover for our AS coursework, it made it easier for us to use Photoshop in order to create our products. I have used PowerPoint in order to present my work in an organized way when doing a long research and planning which was easier to place any text or image where and I wanted. I then was able to just upload my PowerPoint into my blogger account through slide share. We have also used our mobile phones blogger app in order to update our blogs and add extra work taken from our phones. This gave it an easier access when not being able to access blogger through a computer.
Production For our music video, digipak and advert images we used the Nikon D600 camera which gave us a more advance technology which was easy in order to film and take photographs for our production allowing us to zoom in from quite far away and get a great piece. We used a MacBook in order to make our music video using the software Final Cut Pro. We though it was easy to use and allowed us to place different shots anywhere and edit them easily.
Audience research survey We used survey monkey in order to find out what they audience liked about indie music, and what artist they mostly enjoyed. As well as finding out what they would look for in an indie music video which helped us on the planning of our music video, digipak and advert. Survey monkey also allowed us to place questionnaire for our music video and place the link in YouTube under our music video for people to be able to give us feedback. Once we finished editing out music video, we upload our video to YouTube from Final Cut Pro.
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