Teen2Xtreme: Using Social Media to Improve Adolescents' Health Literacy
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Presentation at CDC's National Conference on Health Communication, Marketing and Media 2010 Atlanta, GA August 17, 2010 Contact: Nedra Weinreich Weinreich Communications www.social-marketing.com weinreich@social-marketing.com
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Teen2Xtreme: Using Social Media to Improve Adolescents' Health Literacy
- 1. Nedra Kline Weinreich, MS Weinreich Communications National Conference on Health Communication, Marketing and Media August 17, 2010 Using Social Media to Improve Adolescents' Health Literacy
- 10. Source: Pew Internet, 2009
- 18. Social Activity Theme Activity Domain Activity
- 25. Deborah Glik, P.I. Michael Prelip, P.I. Abdelmonem Afifi Philip Massey Elaine Quiter Gabriel Stover Sharon Nessim, HN P.I. Elaine Robinson-Frank Diana Carr Maya Gumatay Kelly Kono Vinia Pangan Carol Spencer Hoa Su Nancy Wongvipat Kalev Michael Fiore Elissa Vaidman Nedra Kline Weinreich
- 26. Nedra Kline Weinreich Weinreich Communications [email_address] www.social-marketing.com 310.286.2721 Twitter @Nedra
Editor's Notes
- Outcome measure: Specifically to increase the rate at which they receive an annual Adolescent Well Care Visit
- Medical is CA version of Medicaid (100% FPL) Healthy Families extends to 250% FPL Photo: Jefferson Martina - http://www.flickr.com/photos/ghettocash/106403707
- The 2001 California Health Interview Survey (CHIS) included a survey of 5801 adolescents aged 12-17 years that assessed teen self report data about adult supervision and parental monitoring, teen safety practices, diet and physical activity, tobacco, alcohol and marijuana use, and sexual activity, including pregnancy and disease prevention
- E-health literacy: ability to seek, find, understand, and appraise health information from electronic sources and apply knowledge gained to addressing or solving a health problem Photo: http://www.flickr.com/photos/rosefirerising/3171311072/
- Photo: http://www.flickr.com/photos/houseofsims/3100342933/
- Ninety three percent (93%) of youth ages 12-17 report using the Internet (2009 PEW) Sixty three percent (63%) of teen Internet users go online every day (2009 PEW)
- Initial recruitment mailings will be spread over a 6-12 week time period. Members who agree to participate and return the signed consent/assent forms as well as a completed baseline teen questionnaire, and have access to the Internet, will be randomized into the intervention and control groups Using a block size of 6 for balanced assignment.
- Community Manager –manages team; weekly analysis and content/community goals; manages and organizes team; provides daily support Host – provides daily support; integrates external content, manages chat events Advisor –provide the bulk of the social activity in the site during the critical first few week; will have completed profiles prior to launch; dynamically assigned as friends (participation is incentivized) Community Leaders – roles that will be filled over time from general members; nominated by peers Role of Teen Advisors Add Appropriate Tone –content and feature specifics will be run past the board prior to implementation; final tweaks to language/features will be made in August by the board Example – the name of the badges that we will be associating with user accounts based on high point accruals will be recommended by board Example –chat events centered around TV programs (i.e. Glee) will be recommended/decided by the Advisory Board
- Theme requirements: 4 polls (1 per week) 10 questions for trivia game 1 contest 4 weekly challenges Links, references Missions (for game resource) Questions for survey (assessment)