WordCamp Seattle - Building your WordPress business with relationships
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WordCamp Seattle - Building your WordPress business with relationships

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This is the warts and all version of my "Building Your WordPress Business With Relationships" presentation at WordCamp Seattle 2014.

This is the warts and all version of my "Building Your WordPress Business With Relationships" presentation at WordCamp Seattle 2014.

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WordCamp Seattle - Building your WordPress business with relationships Presentation Transcript

  • 1. Building Your WordPress Business With Relationships by Alex McClafferty @alexmcclafferty @wpcurve
  • 2. 1. Why relationships matter… especially in WordPress 2. The 3 different types of relationships you should build 3. How to build relationships without feeling sleazy 3 takeaways
  • 3. wpcurve.com/pizza
  • 4. 1. Do your research 2. Explain what’s in it for them 3. Be honest 4. Focus on next steps 5. Find a model that works 6. Follow up 7. Maintain the relationship 7 steps for B2B relationships
  • 5. 1. Marketing agency 2. Hosting provider 3. SEO consultancy 4. Theme shop 5. Software dev company Where to find B2B relationships
  • 6. 1. Give 2. Give 3. Give 4. Give 5. Give 6. Give 7. Ask for a favor 7 steps to build relationships with influencers
  • 7. 1. Chris Lema @chrislema 2. Matt Medeiros @mattmedeiros 3. Troy Dean @troydean 4. Brian Krogsgard @krogsgard 5. Brent Shepherd @thenbrent 6. Brennen Byrne – he’s here! 6 WordPress influencers
  • 8. People <3 guides 1. Google Adwords 8,366 views 2. WordPress Speed 7,614 views 3. Using Live Chat 4,022 views 4. Podcasting 3,547 views
  • 9. 1. Eye-grabbing headline 2. Easy to read 3. Worth sharing 4. Useful 5. Valuable 6. Actionable 7. Evergreen You won’t believe these 7 principles of great content
  • 10. Thanks wpcurve.com/pizza