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Building Your WordPress
Business With Relationships
by Alex McClafferty
@alexmcclafferty
@wpcurve
1. Why relationships matter… especially in WordPress
2. The 3 different types of relationships you should build
3. How to ...
wpcurve.com/pizza
1. Do your research
2. Explain what’s in it for them
3. Be honest
4. Focus on next steps
5. Find a model that works
6. Fol...
1. Marketing agency
2. Hosting provider
3. SEO consultancy
4. Theme shop
5. Software dev company
Where to find
B2B relatio...
1. Give
2. Give
3. Give
4. Give
5. Give
6. Give
7. Ask for a favor
7 steps to build relationships
with influencers
1. Chris Lema @chrislema
2. Matt Medeiros @mattmedeiros
3. Troy Dean @troydean
4. Brian Krogsgard @krogsgard
5. Brent Shep...
People <3 guides
1. Google Adwords 8,366 views
2. WordPress Speed 7,614 views
3. Using Live Chat 4,022 views
4. Podcasting...
1. Eye-grabbing headline
2. Easy to read
3. Worth sharing
4. Useful
5. Valuable
6. Actionable
7. Evergreen
You won’t belie...
Thanks
wpcurve.com/pizza
WordCamp Seattle - Building your WordPress business with relationships
WordCamp Seattle - Building your WordPress business with relationships
WordCamp Seattle - Building your WordPress business with relationships
WordCamp Seattle - Building your WordPress business with relationships
WordCamp Seattle - Building your WordPress business with relationships
WordCamp Seattle - Building your WordPress business with relationships
WordCamp Seattle - Building your WordPress business with relationships
WordCamp Seattle - Building your WordPress business with relationships
WordCamp Seattle - Building your WordPress business with relationships
WordCamp Seattle - Building your WordPress business with relationships
WordCamp Seattle - Building your WordPress business with relationships
WordCamp Seattle - Building your WordPress business with relationships
WordCamp Seattle - Building your WordPress business with relationships
WordCamp Seattle - Building your WordPress business with relationships
WordCamp Seattle - Building your WordPress business with relationships
WordCamp Seattle - Building your WordPress business with relationships
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WordCamp Seattle - Building your WordPress business with relationships

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This is the warts and all version of my "Building Your WordPress Business With Relationships" presentation at WordCamp Seattle 2014.

Published in: Business, Technology
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Transcript of "WordCamp Seattle - Building your WordPress business with relationships"

  1. 1. Building Your WordPress Business With Relationships by Alex McClafferty @alexmcclafferty @wpcurve
  2. 2. 1. Why relationships matter… especially in WordPress 2. The 3 different types of relationships you should build 3. How to build relationships without feeling sleazy 3 takeaways
  3. 3. wpcurve.com/pizza
  4. 4. 1. Do your research 2. Explain what’s in it for them 3. Be honest 4. Focus on next steps 5. Find a model that works 6. Follow up 7. Maintain the relationship 7 steps for B2B relationships
  5. 5. 1. Marketing agency 2. Hosting provider 3. SEO consultancy 4. Theme shop 5. Software dev company Where to find B2B relationships
  6. 6. 1. Give 2. Give 3. Give 4. Give 5. Give 6. Give 7. Ask for a favor 7 steps to build relationships with influencers
  7. 7. 1. Chris Lema @chrislema 2. Matt Medeiros @mattmedeiros 3. Troy Dean @troydean 4. Brian Krogsgard @krogsgard 5. Brent Shepherd @thenbrent 6. Brennen Byrne – he’s here! 6 WordPress influencers
  8. 8. People <3 guides 1. Google Adwords 8,366 views 2. WordPress Speed 7,614 views 3. Using Live Chat 4,022 views 4. Podcasting 3,547 views
  9. 9. 1. Eye-grabbing headline 2. Easy to read 3. Worth sharing 4. Useful 5. Valuable 6. Actionable 7. Evergreen You won’t believe these 7 principles of great content
  10. 10. Thanks wpcurve.com/pizza
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