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Dan Norris WordCamp Sydney - How to build a scalable WordPress business in 1 week

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Dan Norris's presentation from WordCamp Sydney on how to build a scalable WordPress business in 1 week.

Visit http://wpcurve.com/7daystartup for a copy of the 7 Day Startup book.

Published in: Business

Dan Norris WordCamp Sydney - How to build a scalable WordPress business in 1 week

  1. 1. The 7 Day Startup Welcome to Content Club How to build a scalable WordPress business ! in 1 week ! ! Dan Norris Dan Norris - Co-founder contentclub.co
  2. 2. Topics • My story • How to make good decisions • How to choose a business idea • The 5 most important elements for growth • WordPress business ideas matrix • Questions
  3. 3. Informly Timeline • Everyone told me it was a good idea • Took me 6 months to launch paid version • 4,000 free signups • Coverage in TNW / Mashable • 12 months later $476 in MRR
  4. 4. WTF? • Business idea at uni - didn’t launch • Agency couldn’t grow • Startup - total failure • SEEK • Moving cities
  5. 5. WTF?
  6. 6. WP Live Ninja 24 / 7 access to a live WordPress developer for $49
  7. 7. WP Live Ninja Timeline • Saturday - Had the idea / registered the domain • Sunday - Uploaded a $37 theme • Monday - Filled in the content and set up apps • Tuesday - Posted a special deal in a forum • Wednesday - Emailed the list and asked them to sign up • Next Wednesday - $476 MRR
  8. 8. WP Curve now • Me and Alex in the US • Total team size of 21 people • 500 customers • $37,000 in Monthly Revenue (mostly recurring) • 35,000 monthly visits to our site • Featured on Fox TV, Forbes, Inc.com • $181.00 total spent on advertising • Presenting at WordCamp’s worldwide
  9. 9. WP Curve I had no time to think about • Sexy ideas • My failure • Permission • Assumptions • The small stuff • Pricing strategy • The perfect payment gateway
  10. 10. “You don’t learn until you launch”
  11. 11. How decisions changed • Experts said unlimited wouldn’t work - data said otherwise • We thought agencies would be our market - they weren’t • We thought everyone would use chat - they prefer email • I thought we needed seamless Stripe integration - PayPal was fine • No big launch - a long ongoing growth curve • No flashy site - a $37 WordPress theme was fine • I thought WP Live Ninja was a cool name - it wasn’t
  12. 12. The 7 Day Startup Process • Day 1 - Choose an idea • Day 2 - Design your MVP • Day 3 - Choose a business name • Day 4 - Build your site and marketing funnel • Day 5 - Set up a marketing plan • Day 6 - Set targets • Day 7 - Launch
  13. 13. 9 elements of a great bootstrapped business idea
  14. 14. 1. Enjoyable daily tasks • Dealing with cheapskates • Packing envelopes • Going to the post office • Getting trolled on oz bargain • Solving problems • Building and managing a team • Creating content • Building an audience
  15. 15. 2. Product / founder fit • Sales • Business development • Quoting • Local team • Creating content • Building a remote team • Going on podcasts • Getting press
  16. 16. 3. Scalable business model • Expensive resources • Low profit margin • Clients with high expectations • Local focus • Entire world as market • 70 million sites • Margin built into the business • Virtually infinite resources
  17. 17. 4. Operates profitably without the founder • Would have to hire 5 people • I could never leave • 50% profit margin • I can replace myself at about 750 customers and still make a good living
  18. 18. 5. Builds an asset you can sell • Re-sold hosting • No value being created • Recurring audience • Own IP
  19. 19. 6. Large market potential • Mostly local • Some interstate • 70 million wordpress sites • Operates 24 / 7 • Worldwide team
  20. 20. 7. Have a pain or pleasure differentiators • Just another agency • Unlimited - invoice pain • 24 / 7 - Responsiveness anxiety
  21. 21. 8. Unique lead generation advantage • Better looking • Better at sales • Nicer office • Better looking • Better beard
  22. 22. 9. Ability to launch quickly Stop operating on assumptions
  23. 23. The 5 most important elements for growth 1. Profit margin 2. Large market 3. Asset building 4. Simple business model 5. Recurring or predictable revenue
  24. 24. Where to learn more • wpcurve.com/7daystartup • wpcurve.com/blog • @thedannorris on Twitter • dan@wpcurve.com • Please approach me
  25. 25. Questions?
  26. 26. Unlimited WordPress support & small jobs, 24/7 from $69 per month. Welcome to Content Club wpcurve.com ! Dan Norris - Co-founder contentclub.co

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