Using autoresponders can help increase sales through consistent follow up and education of visitors. Autoresponders allow businesses to share product benefits, build credibility and trust, and keep marketing messages top of mind. Some effective ways to use autoresponders include publishing an ezine to promote products and affiliate programs, offering a free email course to provide useful content and increase perceived product value, following up with those who take offers to give incentives, and offering article announcement lists and affiliate training courses.
19. The key to your winning course is your content.
20. Give your readers useful content, and they'll view you as a
credible source of information and your product's value
will increase in their eyes.
21. If your an article writer, you can use your articles as the
basis of your course.
22. Because your articles are on topics of interest to your
target audience, using them will enable you to create a
course that both appeals to your visitors and provides
them with information that they'll find to be very useful.
23. Simply choose a few related articles that cover different
aspects of what you would like to write about. Then use
these articles as your guide for writing the different parts
of your new course.
24. 3. Follow up with people that take you up on your free
download or trial.
25. Start the follow up process by asking your visitor to fill out
your subscription box or form in order to access her free
trial.
26. On your "thank you" page, let her know that she'll need to
confirm her subscription, and that after she does that
she'll get her link to start her trial in her welcome email.
27. Give your visitor a strong incentive for taking you up on
your offer.
28. For example, if you were offering a trial of your article
submission software, you could offer an ebook that shares
how to write articles and properly promote them to article
directories and announcement lists as your special bonus.
30. Your list will help you to get your articles published more
frequently by webmasters and ezine publishers that have
audiences that are interested in what you write about.
31. Your list can also help you promote your affiliate program
and get more new affiliate sign ups.
32. In your publishing guidelines, let your subscribers know
that they can earn money by rebranding your articles with
their affiliate links in your "About the Author" section.
33. Your subscribers will be more apt to publish your articles,
and you'll be able to get more new affiliates that have
responsive subscribers and targeted traffic that they can
promote your business to.
34. 5. Offer a training course to your affiliates.
35. Savvy marketers know that to have a successful affiliate
program, they need to invest in the success of their
affiliates.
36. One powerful way to do this is to make a generic training
course available to them by autoresponder.
37.
38. Make your course available on your affiliate sign up
page/info page and also within your affiliates "control
panel" where they check their stats.
39. If you run a two-tier affiliate program, your course can
also be used as a smart promotional tool for your
affiliates.
40. Just have your affiliates give your course away to their
visitors or subscribers, and they'll be able to increase their
commissions by referring more new affiliates into their
second tiers that will successfully promote your biz.