E-COMMERCE IN VN
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E-COMMERCE IN VN

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E-COMMERCE IN VN E-COMMERCE IN VN Presentation Transcript

  • Experience sharing or instructions? What is success? A startup business after 2 years formed up, after 5 years we call that business…may be alive. 10 years, we call that is surviving. 20 years is successful. 100 years is….eternal. + General Motor (GM) started in 1908  2009 (just got to the eternal life)  gone broke with 200 billion dollars debt . + Japan Airlines (JAL) started in 1951  19/01/2010 applied for bankruptcy protection  The concept of ETERNITY has its narrow limits. Electronic Commerce (EC) in Vietnam ... is too young to identify themselves as a success (with 20 years experience)  We are sharing and learning together. Sharing experience of e-commerce in Vietnam
  • E-commerce concept- 01 WoW….It seems like there are many theory here!!!! Sharing experience of e-commerce in Vietnam housewife Cooking “Secret” Internet Pay 50 cent at a time Marketing and Introducing E-commmerce
  • E-commerce concept - 02 Something about E-commerce Simple idea Simple thinking Simple doing Simple ….. Not easy … TO SUCCESS Sharing experience of e-commerce in Vietnam
  • Mắt Bão – Failure No.01 Late 2002 and early 2003, Mắt Bão was doing online recruitment websites. -Vietnamworks: started in 2002, premiered in2003 -Kiemviec: in 2006 The “extreme” power: -THE FIRST ONE (the most important factor, which help you success in e- commerce) -Great team, who provided technical supports. -Infrastructure (included server, network): excellent.  FAIL ED 100% WHY? -Offline VS Online? Which one is better? -How to Marketing? How about Community? Sharing experience of e-commerce in Vietnam
  • ……………….. . . . . DAY BY DAY . . . . . Sharing experience of e-commerce in Vietnam
  • Mắt Bão – Failure No.n Since 2008, Mắt Bão invest a team with social music network at www.b******.vn Advantages: -Nearly the First -Have license. -Have Copyrights. -Infrastructure is available. -Have professional Technical team -Have professional Marketing & Community team - STILL FAILED. -Is investment in e-commerce just like “sow 10 get 1”? Sharing experience of e-commerce in Vietnam
  • FORGET THE PAST. LEARN FROM EVERYONE 1. Who is working on an e-commerce project? 2. What is your project? 3. Are you specialize in business or technical? 4. … Sharing experience of e-commerce in Vietnam
  • E-commerce in Vietnam– What do we have?– 01 Population: 90 billion people. The rate of Internet users: 29.3 million (33.75%) Age of Internet users: 14-40 years old. Vietnam ranks18th in the world and 6th in Asia for Internet coverage. Internet in Vietnam: since 19/11/2007 (Source: VNNIC and reports in 2010) Potential New Dynamic Market Sharing experience of e-commerce in Vietnam
  • E-commerce in Vietnam– What do we have?– 02 Online Payment: Lots of people still “AFRAID”: -Online Payment not popular yet -Vietnamese don’t trust Vietnamese -Profit is lower than investment Payment Gateway E-wallet Internet Banking MatBao Network Services: -Online Payment proportion is estimated about 5% of sales (Self Payment/ active 100%). -Online payment proportion (with guidance and support from employees) is estimated about 14.5%/ total sales (included 5% of sales above) Sharing experience of e-commerce in Vietnam
  • E-commerce in Vietnam– What do we have?– 03 How can “they” making money? -Most of them are free -Traffic runs -From advertising -From……others (5 giay.vn earn from? They sell keyword, sell ID, etc.) We must learn and apply quickly. -Groupon -Social Networks Is there any other way to make money? Sharing experience of e-commerce in Vietnam
  • Some frequently thoughts of Startup – 01 Ideas: My idea is No.1: unique and fresh, absolutely success - Is your idea has social value? - Is your idea convincing? - How could your idea apply in business? - The Disadvantage of the idea? - Can you GIVE UP everything to follow your dream? Feasibility of idea Sharing experience of e-commerce in Vietnam
  • Some frequently thoughts of Startup – 02 E-commerce follow technical way. The entrepreneur is an IT programmer Variable funtions, collected from rivals. Technical Team (programmers) finds and analyses the usage. - Customer behavior? - Simple, easy to use Do we really need a perfect product before premier? Sharing experience of e-commerce in Vietnam
  • Some frequently thoughts of Startup – 03 Everything is ONLINE The failure of Webvieclam.com The necessary offline activities Cheap and Saving - Connect online and offline. - Should we call after we have information from Internet? - Direct mail (not email) - Meeting Carried out in parallel offline và online (sales, events, ...) Join in conferences, looking for chances to introduce your online products. Push >< Pull Sharing experience of e-commerce in Vietnam
  • Some frequently thoughts of Startup – 04 Big GOAL. There are 02 ways to achieve your goal. Try your best to achieve your goal (talented person) Who is going to try your best to achieve your goal? What if your goal is much bigger than your ability? Break your goal into small targets. Do the easiest one to the hardest one  Smart choice. Sharing experience of e-commerce in Vietnam
  • Some frequently thoughts of Startup – 05 It would comes naturally. Good function, feasible idea, thousand of internet users…your website automatically attract customers The failure of Webvieclam.com Carried out in parallel the system, marketing online + SEO + community + … The failure of social music network B******.VN Obviously Reasons? No. 2: Focus on technology No. 3: Focus on Online activities. No. 4: BIG GOAL, do everything to achieve traffic  Wrong target It may be attractive to us, but not to everyone. Sharing experience of e-commerce in Vietnam
  • Some frequently thoughts of Startup – 06 We always follow the Master Plan. Meanwhile, Vietnam online market is always changing without. Do we need a detailed master plan?  Yes we do, but we have to adjust all the time. Sharing experience of e-commerce in Vietnam
  • E-Commerce in Vietnam – Difficult question?– 01 If we don’t have a lot of money, is there any chance to success? Sharing experience of e-commerce in Vietnam
  • E-Commerce in Vietnam – Difficult question?– 02 Imitating the current activities, can we still success? Sharing experience of e-commerce in Vietnam
  • E-Commerce in Vietnam – Difficult question?– 03 IF WE READ NEWS PAPER, WE CAN SEE SOME PAGES CAN SALE MILLION DOLLARS? HOW COULD IT BE? The first thing is: ability The important thing is: luck. P / S: I personally have that wish. Sharing experience of e-commerce in Vietnam
  • Real Case: Mắt Bão – Routine Started in 2002  2003 still worked on web  2004 worked on hosting WINDOWS (meanwhile everybody worked on Linux)  many customers. 2006: Change from US server Vietnam, to speed up and provide services to domestic customers (focus on customer demand) 2007: Switch to Linux and others fields. 2009: Invested in DataCenter (ODS company) Now: -Mắt Bão Network Services -Mắt Bão Media -Mắt Bão Online -Mắt Bão Distribution.  Luck :D Sharing experience of e-commerce in Vietnam