Why Design Matters

                            Will Tschumy
                     User Experience Evangelist
             ...
Maybe you’ve noticed recently
that Design seems like it’s the new
Maybe you’ve noticed recently
that Design seems like it’s the new
Black
Why?
“I thought design was just about making it pretty”
Turns out, No
Turns out, No
Design makes business sense
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Why Design Matters

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This presentation was given at Microsoft's Silicon Valley campus for Incubation Week on June 23rd, 2008.

Published in: Business, Technology
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Why Design Matters

  1. 1. Why Design Matters Will Tschumy User Experience Evangelist www.ux-strategy.com 415.420.3746
  2. 2. Maybe you’ve noticed recently that Design seems like it’s the new
  3. 3. Maybe you’ve noticed recently that Design seems like it’s the new Black
  4. 4. Why?
  5. 5. “I thought design was just about making it pretty”
  6. 6. Turns out, No
  7. 7. Turns out, No Design makes business sense
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