Diversity and Games
Growth Opportunities Abound
Wanda Meloni
M2 Research
Women’s Luncheon – Casual Connect
San Francisco, ...
2
Global Games Market Shows 6.7% Growth Rate
3
Global Market Per Segment | 2013E
4
Global Market Per Region | 2013E
5
Smartphones & Tablets Driving Change
6
Mobile Gamer Growth per Age & Gender
7
Gamers per Segment | Global and North AmericaGLOBALNORTHAMERICA
1,240
ALL GAMERS (MILLION, GLOBAL)
ALL GAMERS (MILLION, ...
8
Home Situation Tablet & Smartphone Gamers
39% of 92M US Smartphone gamers and
42% of 50M US Tablet gamers has kids at ho...
Kids and Games
9
Kids are quickly adopting mobile devices as a preferred
game platform.
TABLETS:
• 79% - play on an iPad
M...
Women in Games – Comparison with Film
10
Sources: Celluloid Ceiling, Game Developer Magazine
0%
5%
10%
15%
20%
25%
Women i...
Women in the Industry
11
Diversity Survey –
While the average wage for both men and women $50-$75K, overall women had a
hi...
12
Diversity of Platforms
• Number of screen options has doubled.
Diversity of Regions
• Global market is important but re...
Games now reach more people regardless of age, demographics or geography
Games are Universal
Women’s Luncheon – Casual Connect Panel
14
Panelist Title Company Twitter
Michelle Leyden-Li Senior Director of
Marketing
...
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M2 Research - Women's Luncheon at Casual Connect 2013

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Wanda Meloni, Founder of M2 Research, presented data and organized a panel of C-Level executive women from the games industry to give attendees a positive discussion of the importance of diversity - The Women's Luncheon at Casual Connect USA 2013

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  • * M2 Research estimates kids influence 75% of game purchases* 84% bought their phones new* Girls – at least 43% play on mobile devices
  • In Films:Women are most likely to work in the documentary, drama, and animated film genres. They are least likely to work in the action, horror and sci-fi genres.FilmWomenMenDirectors9%91%Writers15%85%Exec. Producers17%83%Producers25%75%Editors20%80%Cinematographers2%98%GamesWomenMenDesigners11%89%Artists/Animators16%84%Business/Legal18%82%Producers23%77%Audio Developers4%94%QA Testers7%93%Programmers4%96%
  • M2 Research - Women's Luncheon at Casual Connect 2013

    1. 1. Diversity and Games Growth Opportunities Abound Wanda Meloni M2 Research Women’s Luncheon – Casual Connect San Francisco, August 1, 2013
    2. 2. 2 Global Games Market Shows 6.7% Growth Rate
    3. 3. 3 Global Market Per Segment | 2013E
    4. 4. 4 Global Market Per Region | 2013E
    5. 5. 5 Smartphones & Tablets Driving Change
    6. 6. 6 Mobile Gamer Growth per Age & Gender
    7. 7. 7 Gamers per Segment | Global and North AmericaGLOBALNORTHAMERICA 1,240 ALL GAMERS (MILLION, GLOBAL) ALL GAMERS (MILLION, NORTH AMERICA) 619 817 282 652 173 543 1,045 192 79 112 56 104 37 126 160 48% 36% 42% 46% 50% 45% 45% 48% 92 28 47 26 52 17 57 77 Q2 2013 FEMALE GAMERS (MILLION, NORTH AMERICA) © 2013 Newzoo
    8. 8. 8 Home Situation Tablet & Smartphone Gamers 39% of 92M US Smartphone gamers and 42% of 50M US Tablet gamers has kids at home FACT: 30M Americans play on both a Smartphone and a Tablet © 2013 Newzoo
    9. 9. Kids and Games 9 Kids are quickly adopting mobile devices as a preferred game platform. TABLETS: • 79% - play on an iPad MOBILE PHONES: • 64% - kids have mobile phones • Girls are playing more on mobile devices than boys • Kids are engaging with multiple screens simultaneously • Not just at the PC, but on the living room couch as well • Mobile devices are changing the way kids engage with their games Source: M2 Research, KidSay 1. Kids influence over 75% of video game purchases 2. Over 93% say they play games online
    10. 10. Women in Games – Comparison with Film 10 Sources: Celluloid Ceiling, Game Developer Magazine 0% 5% 10% 15% 20% 25% Women in the Film Industry 0% 5% 10% 15% 20% 25% Women in the Games Industry
    11. 11. Women in the Industry 11 Diversity Survey – While the average wage for both men and women $50-$75K, overall women had a higher education. Women: • 37% have undergraduate degree • 49% post graduate degrees • 5% PhD Men: • 46.9% have undergraduate degree • 37.6% post graduate degrees • 3% PhD Source: M2 Research As an industry – 1. Women currently comprise less than 15% of game development 2. More opportunity to market and support them as consumers
    12. 12. 12 Diversity of Platforms • Number of screen options has doubled. Diversity of Regions • Global market is important but regions are still unique. Diversity of Consumers • Consumers are more diverse – no longer a one size fits all market. Diversity of Content • New genres, new peripherals, educational, games for good, corporate,training, engagement/loyalty. Diversity of Studios • Studios will succeed when development and management teams have diversity. Diversity Critical to Success 1 2 3 4 5
    13. 13. Games now reach more people regardless of age, demographics or geography Games are Universal
    14. 14. Women’s Luncheon – Casual Connect Panel 14 Panelist Title Company Twitter Michelle Leyden-Li Senior Director of Marketing Qualcomm @snapdragon Erin Glenn CFO Kixeye @leeeringlenn @kixeye Brenda Gershkovitch CEO Silicon Sisters @bren67 @siliconsisters Asra Rasheed Co-Founder Reading Rainbow RRKids @asrarasheed @readingrainbow Wanda Meloni Founder, Senior Analyst M2 Research @wandameloni @m2research Please email me for a copy of this slide deck: wanda@m2research.com
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