Prepared for




               AxePax   1
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AxePax...
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              Scope & Objectives

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 Design - #1 Single Piece



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              Design - #2 Base & Lid




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              Material, Colours & Sizes




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Freight   Strength & Optimisa...
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                                                     Envi...
Trends & Future by the Experts

     Packaging and the Environment
      There s no doubt about it: Green is the new
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              Commercia...
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                                                     Oppo...
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With compliments;




    FOR MORE INFO...

Visit www.axepax.com.au   Email: dean@axepax.com.au
Contact: 0400 761 486     ...
AxePax...
                                                                                 Returnable / Reusable / Recycla...
Get Connected              @ AxePax


                        fromAxePax


www.axepax.com.au
                             ...
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AxePax Fresh packaging

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AxePax case study - fresh produce packaging

Major Australasian retailer looking for alternatives to expanded polystryrene foam due to environmental / sustainability landfill issus.

AxePax fresh leak & waterproof carton (packaging)

Export & domestic freight packaging

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AxePax Fresh packaging

  1. 1. Prepared for AxePax 1
  2. 2. AxePax... Returnable / Reusable / Recyclable - Packaging... Case Study Fresh & Sustainable packaging Key Stake Holders The Retailer - market leader with a corporate objective to eliminate polystyrene packaging (EPS). The Fresh Produce Distributor Innovative with sense of opportunity Case Study multi company solution maintaining quality & cost while delivering specific environmental objectives 18/07/2010
  3. 3. AxePax... Returnable / Reusable / Recyclable - Packaging... Scope & Objectives l Eliminate Polystyrene packaging due to difficulties with recycling & associated landfill l Maintain produce quality & deliver to Cold Chain requirements l Solution must remain within current packaging cost structure 3
  4. 4. AxePax... Returnable / Reusable / Recyclable - Packaging... Design - #1 Single Piece 4 18/07/2010
  5. 5. AxePax... Returnable / Reusable / Recyclable - Packaging... Design - #2 Base & Lid 18/07/2010 sfd 5
  6. 6. AxePax... Returnable / Reusable / Recyclable - Packaging... Cold Chain Performance Packaging Materials (Product Temperatures) 8 6 4 Degrees Celcius PS 2 PP 0 30 mins 1 Hr 1.5 Hrs 2 Hrs 2.5 Hrs 3 Hrs 3.5 Hrs 4 Hrs 4.5 Hrs 5 Hrs 5.5 Hrs 6 Hrs -2 -4 Hours 6
  7. 7. AxePax... Returnable / Reusable / Recyclable - Packaging... Material, Colours & Sizes Functionality of Cardboard! Also avail in AxePax Fluted Strength of Plastic! freezer grade -20 Polypropylene degrees Celsius 7
  8. 8. AxePax... Returnable / Reusable / Recyclable - Packaging... Freight Strength & Optimisation sfd 8
  9. 9. AxePax... Returnable / Reusable / Recyclable - Packaging... Environment 9
  10. 10. Trends & Future by the Experts Packaging and the Environment There s no doubt about it: Green is the new black. With publicity surrounding the treat of global warming on the rise, environmentally friendliness has fast become a marketer s dream. Concern around packaging waste is increasing at a higher rate than any other environmental issue Finding the green in today s shoppers Sustainability considerations either drive or influence the buying decisions of more than half the shoppers interviewed in our study. 10
  11. 11. AxePax... Returnable / Reusable / Recyclable - Packaging... Commercial l Competitive Cost Price l 50% more freight on pallet l 60+% lower storage requirements 11
  12. 12. AxePax... Returnable / Reusable / Recyclable - Packaging... Opportunities 12
  13. 13. AxePax... Returnable / Reusable / Recyclable - Packaging... Case Study Results Objectives & Solutions #1 Eliminate Polystyrene packaging due to difficulties with recycling & associated landfill Solution complies with co-mingle recycling program making recycling process seamless and eliminating landfill #2 Maintain produce quality & deliver to Cold Chain requirements Cold Chain requirements were met & Quality wasn t compromised. design enhancements were recognised & these will be worked through with AxePax which will further improve this solution #3 Solution must remain within current packaging cost structure AxePax solution is competitive with current costs 13
  14. 14. With compliments; FOR MORE INFO... Visit www.axepax.com.au Email: dean@axepax.com.au Contact: 0400 761 486 14
  15. 15. AxePax... Returnable / Reusable / Recyclable - Packaging... I hope you enjoyed this case study This project more than any other convinced me that through challenging the norm (& rhetoric) viable alternatives & opportunities do exist! At the start of this project finding alternatives to foam required thermal tests, leak proof, water proof. The reality is that Cold Chain technology (chilled trucks) answered the thermal question! Put simply (foam EPS) had been over compensating to their needs for over 2 decades With the scope clarified, the supplier saw an opportunity to not only comply with sustainability trends, but also to be the first in his industry to do so. Not a bad way to secure business Be it Environment, Technology, Economy, or Social, it s a changing world. We at AxePax utilise global trends and industry expertise to help find solutions to your business. Kind Regards, Dean 15
  16. 16. Get Connected @ AxePax fromAxePax www.axepax.com.au AxePax dean@axepax.com.au Dean_AxePax
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