Apresentação institucional LBSLocal (Apontador e MapLink) - dados desatualizados

1. LBS LOCALLBS LOCAL
www.apontador.com.brwww.apontador.com.br
www.maplink.com.brwww.maplink.com.br

2. Leadership in
Local Search
in Brazil
and Traffic
Information
#1 local search
website, with 16
million monthly
unique visitors at
Apontador.com.br
Only player with
over 7.5 million
points of interest
(POIs), 2 million
user contributions
(like, reviews etc)
# 1 traffic information,
Coverage of 23
cities in Brazil
(Inrix Technology
Partnership) at
Maplink.com.br

3. High Growth
and Innovative
Space: Mobile,
Local, Social
Winner of 2010
World Summit
Award of Mobile
Content
(Abu Dhabi)
Apontador is at the
center of high growth
internet trends & Maplink
with traffic information
and geo intelligence
Company has
developed state of
the art mobile
applications and social
networks integration

4. Recognized as one of the strongest
and most experience teams in the
internet space with 110 people:
65 in technology, 20 in sales &
marketing, 25 in operations and
administration.
Differentiated entrepreneurial and
result oriented culture.
Apontador & MapLink have 600
corporate companies paying
monthly service fees with long
lockup contracts.
Apontador+ & Marcas provides the
Company with a differentiated
offering in the local advertising
market.
Corporate Monetization with
Attractive Financial Profile

5. PEOPLE
We develop, keep and attract excellent people: stars
without an attitude, who crave technology, showing
commitment and passion for what they do, always with
sparkling eyes. We work always in teams, encourage
decision making and we keep transparent relationships
among us.
CONNECTING
PEOPLE, PLACES,
INFORMATION
AROUND YOU.
MISSION & VALUES
1
OUR WAY
We work hard to build an innovative company, in a open
environment free of barriers, with trust and simplicity,
where professional development depends fundamentally
on each one’s dedication and will. We all are responsible
for sharing knowledge and experience.
MERITOCRACY
We reward and offer opportunities so that people grow in
line with their results, with clear and objective evaluation
metrics, without restrictions or privileges of any kind.
INNOVATION
Creativity and agility are essential to our success.
We continuously launch products and services to
positively surprise the market, without fear of failing.
HEAVY USER
We are proud of what we do, and because of that we talk
about an teach our products for everyone, all the time. We
are the heaviest users and biggest critics of our own
products.
2
3
4
5

6. 1 Google Sites 11 Grupo Abril
2 Facebook 12 MercadoLibre
3 Microsoft Sites 13 Ask Network
4 UOL 14 VEVO
5 Globo 15 WORDPRESS.COM
6 Terra – Telefonica 16 Buscape Company
7 Yahoo! Sites 17 Lojas Americanas
8 R7 Portal 18 Apontador
9 IG Portal 19 Twitter.com
10 Wikimedia Foundation Sites 20 Linkedin
AUDIENCE STATS
APONTADORAPONTADOR
(SOURCE: GOOGLE(SOURCE: GOOGLE
ANALYTICS –ANALYTICS – MAR '13MAR '13))
SITESITE
TRAFFICTRAFFIC
26MILLION
VISITS
17MILLION
UNIQUES
52MILLION
PAGE VIEWS
Rank #18
Reach 20%
100%100%
OF TRAFFICOF TRAFFIC
ISIS NON PAIDNON PAID
Source: comScore – Feb 2013
THE ONLY PRIVATELY HELD, INDEPENDENT BRAZILIAN
PROPERTIES IN THE TOP 20 (FEB 13)

7. AUDIENCE STATS

8. CURRENT INTERNET MARKET SCENARIO
GLOBAL
SEARCH ENGINE WAR
Google crystalized the
importance of search
business and made into a
cash machine. In order to
captivate this market
Microsoft Bing has invested
several USD billions to gain
market share. Local
Search is currently around
20% of the search being
done in the internet.
NEED FOR ESTABLISHED
LOCAL PARTNER
In a market where Global
Giants looks for local
partners for local content,
being old and established
has helped Apontador
close partnership ahead of
its peers.
IMPORTANCE OF LOCAL
PERSONALIZED CONTENT
Search Engines are adding
personalized content in
their search engines as
they try to stay ahead of the
competition. Purchase of
Zagat and Frommer's
Travel Guide are some
examples of Google buying
its proprietary content while
Microsoft Bing looks for
local strategic partners.

9. CONSOLIDATED MARKET AND REVENUE MODEL
1
2
3
4
Google and Microsoft consolidated the business model for Apontador
and Maplink.
Search is a proven consolidated monetization model – Apontador + is
the model for small business what AdWords is for general business in
Google.
Maplink Corporate Products and Traffic API – Provide the
corporate world Geo intelligence in their business or to their client.
Apontador has 5 pillars in its revenue model:
• Online Advertisement
• Apontador + Small Business Platform – Large Portals and
Telecom Companies
• Apontador + Marcas – Brands consolidation at Apontador
• Affiliates
• POI’s License

10. MAPLINK B2BMAPLINK B2B

11. MAPLINK
Fontes de informação
de onde vêm os dados
veículos
radares
celulares
satélite
ÓRGÃOS OFICIAIS +
EQUIPE DE CONTEÚDO

12. FONTE: G1 (de acordo com levantamento do Denatran e dados do censo do IBGE 2010) | acesse o link
O trânsito no BrasilO trânsito no Brasil
CRESCIMENTO DA FROTACRESCIMENTO DA FROTA
7 MILHÕES7 MILHÕESde licenciamentos em 2 anosde licenciamentos em 2 anos
MÉDIA NACIONALMÉDIA NACIONAL
2,942,94habitanteshabitantes
por veículopor veículo
nos últimosnos últimos
10 anos10 anos
+ 119%+ 119%

13. possui produtos e dados para criar
maior inteligência:
Estimativa
presente e
futura para os
tempos de rotas
Conhecimento de
migrações de grandes
massas veiculares
(urbanas e rodoviárias)
Estatísticas de
vias (velocidade
média, horários
de "pico")
Gestão de
trânsito
Entre outras funções
relacionadas ao melhor
meio de locomoção
considerando dados do
tráfego do nosso dia a dia.
MAPLINK

14. HISTÓRICO DESDE
MAIO DE 2010
velocidades médias,
dia da semana,
horário e clima.
TRÂNSITO PREDITIVO
possibilidade de prever
o trânsito futuro
considerando dia da
semana, horário, clima
e eventos.

15. MAPLINK – MAPS AND TRAFFIC
Web and Mobile Apps:
Traffic and incidents alert
ETA (estimated time of arrival)
Real trip time calculation
Travel cost calculation
Total distance calculation
between two points
WEB

16. MAPLINK – MAPS AND TRAFFIC
MOBILE
APPS

17. MAPLINK – WEBSERVICES
CALL
CENTERS
REAL
ESTATE
INSURANCE

18. MAPLINK – WEBSERVICES
FLEET
MANAGEMENT

19. MAPLINK – WEBSERVICES
GLOBO - G1
R7
GOOGLE

20. MAPLINK – WEBSERVICES
CLARO

21. MAPLINK – WEBSERVICES
RENAULT

22. MAPLINK – WEBSERVICES
InfoMap – possibilidade de utilização de dados da prefeitura e
dados do IBGE, como:
saneamento básico
número de habitantes alfabetizados
coleta de lixo
número de habitantes com
energia elétrica no domicílio

23. MAPLINK – WEBSERVICES
CET

24. SÃO PAULO SNAPSHOT

25. MapLink Revenue Model
LONG TERM CONTRACT WITH RECURRING PAYMENT
Base for our revenue with more than 600 corporate clients
where we provide core service for their business regarding
Geo Platform (software as a service).
DEVELOPMENT CONSULTING FOR LOCATION BASED
SERVICES Provide technology development in our Geo Platform in
any type of device for large companies in need for personalized
products.
CONTENT LICENSE - License contents of traffic information
and incidents

26. LBS LOCAL CLIENTS

27. APONTADOR B2CAPONTADOR B2C

28. ABOUT APONTADOR
16 ACCESS APONTADOR
APONTADOR IS A WEBSITE FOR LOCATIONS,
MILLION
EVERY MONTHPEOPLE
1 in 5 brazilian people access Apontador
looking for a place or a service.
SERVICES AND ONLINE FACILITIES.

29. ABOUT APONTADOR
296IS THE NUMBER OF VISITS
IN REGISTERED PLACES
IN
MILLION
OF REGISTERED PLACES.
OVER THE PAST 12 MONTHS
APONTADOR.COM.BR
7.
5
MILLION
This way, we assure presence in all 5.565 cities of Brazil.
16 MILLION USERS
VISIT APONTADOR.COM.BR EVERY MONTH.
3MILLION
OPINIONS OF
VISITED PLACES
WERE SHARED
WITH OTHER
PEOPLE.
13MILLION
OF COMERCIAL PHONE NUMBERS
ARE FOUND IN APONTADOR.

30. APONTADOR LAYOUT

31. APONTADOR POI
Telefone e mapa
O usuário Apontador pode
conferir o telefone do local e
o mapa de localização.
Informações sobre o local
Texto sobre o local e
informações como horário de
atendimento, valores e formas
de pagamento.
Avaliações
Opiniões sobre o local
feitas pela comunidade
Apontador.
Fotos do local
Fotos enviadas pelos
usuários.
Checkins
Confira quem visitou este
local.

32. APONTADOR MOBILE
O aplicativo mobile do Apontador foi destaque nas lojas de aplicativos do Google,
Apple e Windows Phone.

33. APONTADOR MOBILE

34. O usuário visita a POI no Apontador
e clica no botão “Faça sua reserva".
1
O usuário é direcionado para o Booking.com
para finalizar a reserva.2
APONTADOR AFFILIATES

35. APONTADOR AFFILIATES

36. + MARCAS
• In order to fulfill the demand for large corporate accounts Apontador + Marcas
was created in June 2012. Similar to Apontador+’s, +Marcas current monetization
model is ad-base subscription.
APONTADOR
+ MARCAS
KEY BENEFITS.
Major Brands key interaction while a
customer is looking for their service.
1
Customer is already looking to interact
with their Brand, best chance to act and
collect.
2
Control over what is displayed (phone,
coupons, reviews, etc)
3

37. + MARCAS
Buscador de unidades
Basta digitar um endereço
e encontrar a unidade mais
próxima.
Busca filtrada por estado
Se a marca está em todo o
Brasil, basta filtrar por estado
e ver as unidades separadas.
Mapa de visualização
Além das informações de
contato, as pessoas
conseguem saber a
gelocalização das unidades.
Em destaque
Escolha 5 unidades especiais
para destacar nesta página.
Publicidade dedicada
Um banner central e outro
lateral para veicular as
campanhas especiais da
marca.

38. APONTADOR TRANSACIONAL - ACESSOZERO
O usuário visita a POI no Apontador
e clica no botão da oferta.1
O usuário é direcionado para o Acessozero
para completar a transação.
2

39. APONTADOR LOYALTY - DINPOP
O Dinpop é um programa de fidelidade cujo objetivo é devolver através de
benefícios parte do valor gasto em compras do seu dia a dia.

40. LEVERAGE SALES THROUGH REVENUE SHARING
Large Internet Portals and Media Companies
Leverage their small business corporate package where
they will add Apontador.com as their marketing vehicle.
Simple Proven Revenue Strategy
Google crystalized the search business as a
profitable because of its efficiency for its clients.
Apontador has the same model for local search as
it delivers local content to internet users looking
for specific local information.

41. LEVERAGE SALES THROUGH REVENUE SHARING
Perto de Você
Vivo/Telefônica distribution partnership – Apontador.com will be their small
business add vehicle in their corporate package (will start with 80 thousand
paying customers in March 2013, double of Yelp in the USA). Work with more
than 7000 sales people across Brazil.

42. Nome SobrenomeNome Sobrenome
email@apontador.comemail@apontador.com
OBRIGADO!OBRIGADO!