1Move at a Digital SpeedBusiness DNA & Rapid EvolutionEvolution = Sex, Mutation & Death
2Enabling People with Ideas to MarketSpreadshirt’s e-commerce platform lets anyone create, sell, and buy ideason products ...
3What does the Platform do?1) Idea owners can place ideas on 140 apparel andaccessory base products in a virtual way.No ch...
4Spreadshirt is a Global PlatformSource:	  Internet	  World	  Stats.	  (1)	  Includes:	  Canada,	  Mexico	  and	  US.	  (2...
5Examples of Speed & Evolution
6A Platform With a Winning Revenue FormulaLaunching Spreadshirt2005	  2002	   2003	   2004	  §  Spreadshirt startsoperati...
7If Your Business was an Animal
8•  Food–  Animal: Acquisition of energy–  Business: Acquisition of revenue•  Absolute customer focus•  Attract customers ...
9Your Team is DNA
10•  Ego led single visionary is not sustainable–  My DNA will die, retire or get poached for big money–  My team DNA alre...
11•  Aim to create a new beast•  New people = new DNA–  Do: Acquire different peoplethat do not fit current team–  Do not:...
12•  Do Not Brainstorm–  Mass mutation = bad–  1 off events–  Often not positive ideas•  Team interaction–  Coffee Points–...
13•  Changing DNA–  Old DNA has to go–  Phases are different•  Need staff turnover–  Pay to leave–  Restructure out–  Self...
14•  Healthiest DNA can Starve toDeath. Reverse Process–  Animals eat to replicate DNA–  Business replicates DNA to eat–  ...
15Example of Bad DNA?
16Beware the Selfish Gene
17Enabling People with Ideas to MarketSpreadshirt’s e-commerce platform lets anyone create, sell, and buy ideason products...
18•  Survival of the fittest = SPEED = best DNA•  Business Beast–  Speed is everything–  Driven by team DNA•  Manage your ...
19Thank you for your attentionPhilip RookeCEO Spreadshirtphr@spreadshirt.net
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Challenge Established Businesses by Leveraging the Power of the Digital Team

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Philip Rooke of Spreadshirt presented at the Vivaldi Digital Summit on "Digital Darwinism" on June 5, 2013 in Frankfurt.

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Challenge Established Businesses by Leveraging the Power of the Digital Team

  1. 1. 1Move at a Digital SpeedBusiness DNA & Rapid EvolutionEvolution = Sex, Mutation & Death
  2. 2. 2Enabling People with Ideas to MarketSpreadshirt’s e-commerce platform lets anyone create, sell, and buy ideason products consumers love to wear, use, and carry.“Come spread your ideas onclothing & accessories“Find, create and shareyour interests”
  3. 3. 3What does the Platform do?1) Idea owners can place ideas on 140 apparel andaccessory base products in a virtual way.No charges & nothing is printed until sold.2) Articles are sold viamultiple points of sales:-  Spreadshirt own Shops-  White Label Shops-  Social Media Shops-  Amazon-  Tool Integrations4) Spreadshirt handles thetransaction, print, delivery and theCustomer Service5) Spreadshirt pays a profitto the ideas owner 3) Partners own customers orSpreadshirt/Amazon’scustomers buy the ideas.No Minimum Order
  4. 4. 4Spreadshirt is a Global PlatformSource:  Internet  World  Stats.  (1)  Includes:  Canada,  Mexico  and  US.  (2)  Includes:  Western  Europe,  Central  and  Eastern  Europe.  BostonUS HQ, Sales &MarketingGreensburgProduction & USOperationsLas VegasProductionLeipzigGlobal HQ &Production)ParisSalesLegnicaProductionNorth America(1) Population: 347m Internet Users: 273mEurope(2) Population: 816mInternet Users: 501m•  90,000 selling ideas owners per quarter•  Marketed to 17 countries worldwide•  9 languages & 7 currencies•  3.2 million items sold in 2012•  36% in North America and 58% in EU•  Delivered to 45 countries worldwide AmsterdamSalesThe platform enables both local and international ideas to marketLondonSalesBerlinInternational Sales andMarketing, QA, laFraise4 identical factories ensure high speeddelivery, high quality and scalable service
  5. 5. 5Examples of Speed & Evolution
  6. 6. 6A Platform With a Winning Revenue FormulaLaunching Spreadshirt2005  2002   2003   2004  §  Spreadshirt startsoperations§  100 Shop Partnersregistered§  Expansion ofbusiness model toD2C§  Internationalization,launch of USbusiness§  Start of ownproduction/fulfillmentPositioning as a platform2009  2007  2006   2008  §  Opening of Berlin &Boston offices§  Firstfinancinground fromAccel§  Second financing roundwith Kennet & Accel§  New executive teamappointedAccelerated profitable growth2011  2010   2012  §  API enablespartners to createtheir ownapplications€31.8m  €45.8m  €62.1m  €0.1m   €0.5m  €2.3m  €8.2m  €16.0m  €20.1m  €26.3m  €27.8m  2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013€83.0m§  2nd factory in North Americanto open in Las Vegas200m    In  2016  
  7. 7. 7If Your Business was an Animal
  8. 8. 8•  Food–  Animal: Acquisition of energy–  Business: Acquisition of revenue•  Absolute customer focus•  Attract customers to you•  Other sexier animals will steal them•  DNA Growth–  Animal: Evolution is exchange & recombination of DNA–  Business: Building team skills, knowledge & action•  Fast thinking and acting teams drive product development•  Product development is the sexiness that attracts customers•  Absolute customer focus should be part of DNAMeaning of Life?
  9. 9. 9Your Team is DNA
  10. 10. 10•  Ego led single visionary is not sustainable–  My DNA will die, retire or get poached for big money–  My team DNA already has over 500 years of knowledge & skills•  Grooming and Intelligent Design of Team DNA–  Sex: Bringing in new knowledge & skills–  Mutation: Creating new ideas–  Death: Killing old DNA and making room for newMaking Effective Team DNA
  11. 11. 11•  Aim to create a new beast•  New people = new DNA–  Do: Acquire different peoplethat do not fit current team–  Do not: Turn them into you•  Acquisition other companies–  Do: Buy challenges–  Do not: Bring in same•  Training may not be right–  Training slow and recycles–  New experiencesSex in the Office: Ideas & Knowledge Sex
  12. 12. 12•  Do Not Brainstorm–  Mass mutation = bad–  1 off events–  Often not positive ideas•  Team interaction–  Coffee Points–  Feel good manager•  Encourage Conflicts–  Creative differences–  Restructure–  Move people aroundMutation of Ideas
  13. 13. 13•  Changing DNA–  Old DNA has to go–  Phases are different•  Need staff turnover–  Pay to leave–  Restructure out–  Self poach•  Radical Moves of People–  Move to new departments–  Mix people togetherDeath in the Office: Opportunity
  14. 14. 14•  Healthiest DNA can Starve toDeath. Reverse Process–  Animals eat to replicate DNA–  Business replicates DNA to eat–  DNA needs purpose•  Customer centric–  Understand attracting customer–  Customer choice is one click away•  Total Customer Focus–  Meet the customer–  Understand the customer–  Adapt to the customerCustomer Focus Focus of DNA
  15. 15. 15Example of Bad DNA?
  16. 16. 16Beware the Selfish Gene
  17. 17. 17Enabling People with Ideas to MarketSpreadshirt’s e-commerce platform lets anyone create, sell, and buy ideason products consumers love to wear, use, and carry.“Come spread your ideas onclothing & accessories“Find, create and shareyour interests”
  18. 18. 18•  Survival of the fittest = SPEED = best DNA•  Business Beast–  Speed is everything–  Driven by team DNA•  Manage your DNA–  Sex–  Mutation–  Death•  Customers are food–  Make DNA Customer Focus–  Total customer focusSummary – Find the Beast in Your Business
  19. 19. 19Thank you for your attentionPhilip RookeCEO Spreadshirtphr@spreadshirt.net

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