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/Founder & CEO of Vivaldi/
Erich Joachimsthaler, Ph.D.
Philadelphia / February 28th, 2017
Digital Jam Session
WHY DIGITAL ...
THE INTERNET OF THINGS
2
3
YEARS OF 1960s – 1970s
Pipeline (Traditional Value Chain) Business
‣ Automation of individual activities in the value ch...
4
YEARS OF 1980s – 1990s
‣ Rise of the internet, ubiquitous connectivity
‣ Coordination and integration across individual ...
‣ Connectivity of Everything
‣ Pipeline is hooked up to the platform
‣ Technology evolution from cloud, social and mobile ...
MyJohnDeere Platform
• Intelligent farming
INTELLIGENT FARMING
6
‣Top speed 10 miles/hour
‣80 seeds per second
‣Tractor has 20 processors
‣Planter has 77 processors
‣6 million lines of co...
The ability to have data anywhere,
anytime, at a much lower cost, at a
much faster speed, and on a much
higher scale and l...
‣Open up platform to others (third-party developers) and connect
- Farmers,
- John Deere dealers,
- Software companies,
- ...
From selling
and servicing
big equipment
To a
commitment
to those linked
to the land
JOHN DEERE VISION
10
WHAT MAKES A GREAT PLATFORM?
11
Facilitates interactions between parties
Open, third-party developers or ecosystem
Creates...
HealthSuite Digital Platform
Connected Care
12
PHILIPS TARGETS CUSTOMER AND CONSUMER NEEDS ALONG THE HEALTH CONTINUUM
13
Source:Philips
Support for the heathcare consumer’s ecosystem
HEALTHSUITE DIGITAL PLATFORMSupport for the heathcare consumer’s ecosystem
...
For both healthcare professionals and consumers by incorporating advanced visualization and decision
support analytics
DES...
INTEGRATING DATA SOURCES FOR DIFFERENT CONTEXTS
16
PERSONAL HEALTH PROGRAMS
17
PRO-ACTIVE CARE AT BANNER HEALTH
18
WHAT MAKES A GREAT PLATFORM?
Facilitates interactions between parties
Open, third-party developers or ecosystem
Creates va...
GoPro Platform
Exponential Experiences
20
GoPro helps people capture and
share their lives’ most meaningful
experiences with others.”
Nicholas Woodman, GoPro founde...
TOTAL DIGITAL CAMERAS SHIPPED PER YEAR
22
Source: Camera and Imaging Products Association (CIPA)
GOPRO REVENUES AND GROWTH RATES
23
THE GOPRO PLATFORM (A VIRTUOUS CYCLE)
24
GOPRO’S RESULTS
47%
market share in
2015
1,282,169,559
YouTube Views
16+ Million
social media
engagements
in 2015
25
EXPONENTIAL GROWTH THROUGH NETWORK EFFECTS
26
Networks become more useful as
a user’s connections increase
CONNECTION
Users discover and consume
content created by othe...
WHAT MAKES A GREAT PLATFORM?
Facilitates interactions between parties
Open, third-party developers or ecosystem
Creates va...
THIS IS A BIG PICTURE CHANGE
Value creation is linear and one-way
Platform Business
Producer Customer
Value creation is tw...
DIGITAL LEADERS FROM NON-TECH SECTORS ARE NOW ALSO BUILDING PLATFORMS
Source: 2016 Accenture
Pfizer
Novartis
Merck
Carepas...
31
What are you solving for? What is the domain? How are you creating
exponential value?
How will we configure the platfor...
Thank you!
@ejoachimsthaler
ej@vivaldigroup.com
Erich Joachimsthaler, Ph.D.
/ Founder & CEO of Vivaldi /
SOURCES
33
•https://www.slideshare.net/AWSAktuell/aws-fallbeispiele-zur-digitalen-transformation-aws-cloud-web-day-fr-mitt...
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Why Digital Connectivity Matters to B2B Companies

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"On February 28th, executives from leading B2B enterprises gathered at SAP’s headquarters outside Philadelphia for a Jam Session with ISBM. The theme of the conference was certainly cautionary, if not foreboding: “Disrupt or Be Disrupted.” But there were plenty of hopeful insights to glean from the day’s workshop, especially in the keynote address from Vivaldi’s own founder and CEO Erich Joachimsthaler.

Vivaldi is a global strategy firm helping companies address their toughest challenges in driving growth with expertise in brand strategy, innovation, design and cultural transformation. For more information about Vivaldi, visit our website: http://vivaldigroup.com/ "

Published in: Business
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Why Digital Connectivity Matters to B2B Companies

  1. 1. /Founder & CEO of Vivaldi/ Erich Joachimsthaler, Ph.D. Philadelphia / February 28th, 2017 Digital Jam Session WHY DIGITAL CONNECTIVITY MATTERS TO B2B COMPANIES
  2. 2. THE INTERNET OF THINGS 2
  3. 3. 3 YEARS OF 1960s – 1970s Pipeline (Traditional Value Chain) Business ‣ Automation of individual activities in the value chain ‣ Standardization of processes ‣ Competitive advantage: quality at scale Production Marketing CustomerR&D SOURCE: ACCENTURE, 2016
  4. 4. 4 YEARS OF 1980s – 1990s ‣ Rise of the internet, ubiquitous connectivity ‣ Coordination and integration across individual activities and suppliers, channels, and customers ‣ Global supply chain ‣ Competitive advantage: differentiation through features Pipeline (Traditional Value Chain) Business Production Marketing CustomerR&D SOURCE: ACCENTURE, 2016
  5. 5. ‣ Connectivity of Everything ‣ Pipeline is hooked up to the platform ‣ Technology evolution from cloud, social and mobile to Internet of Things, AI, quantum computing, etc. ‣ Competitive advantage: Not just the product but the platform 5 TODAY Platform Business Producer Customer SOURCE: ACCENTURE, 2016
  6. 6. MyJohnDeere Platform • Intelligent farming INTELLIGENT FARMING 6
  7. 7. ‣Top speed 10 miles/hour ‣80 seeds per second ‣Tractor has 20 processors ‣Planter has 77 processors ‣6 million lines of code ‣Sends data to the tractor cab to JDOC (AWS) ‣Connects tractor operator and remote farm manager ‣Connects machines with one another ‣Coordinates work in the field JOHN DEERE’S 8R / 8RT 24-ROW EXACTEMERGE PLANTER 7
  8. 8. The ability to have data anywhere, anytime, at a much lower cost, at a much faster speed, and on a much higher scale and level of flexibility provides a significant opportunity for us.” Patrick Pinkston, former John Deere Vice President 8
  9. 9. ‣Open up platform to others (third-party developers) and connect - Farmers, - John Deere dealers, - Software companies, - Seed and fertilizer manufacturers - University researchers ‣SaaS applications - Climate cloud ‣Big data applications - Weather forecasting, plant genomics, and agronomic studies JOHN DEERE PLATFORM EVOLUTION 9
  10. 10. From selling and servicing big equipment To a commitment to those linked to the land JOHN DEERE VISION 10
  11. 11. WHAT MAKES A GREAT PLATFORM? 11 Facilitates interactions between parties Open, third-party developers or ecosystem Creates value on the top of technology
  12. 12. HealthSuite Digital Platform Connected Care 12
  13. 13. PHILIPS TARGETS CUSTOMER AND CONSUMER NEEDS ALONG THE HEALTH CONTINUUM 13 Source:Philips
  14. 14. Support for the heathcare consumer’s ecosystem HEALTHSUITE DIGITAL PLATFORMSupport for the heathcare consumer’s ecosystem 14
  15. 15. For both healthcare professionals and consumers by incorporating advanced visualization and decision support analytics DESIGNED TO ENHANCE DECISION-MAKINGFor both healthcare professionals and consumers by incorporating advanced visualization and decision support analytics 15
  16. 16. INTEGRATING DATA SOURCES FOR DIFFERENT CONTEXTS 16
  17. 17. PERSONAL HEALTH PROGRAMS 17
  18. 18. PRO-ACTIVE CARE AT BANNER HEALTH 18
  19. 19. WHAT MAKES A GREAT PLATFORM? Facilitates interactions between parties Open, third-party developers or ecosystem Creates value on the top of technology Creates value for all parties involved (social currency) Powerful and positive EXPONENTIAL network effects 19
  20. 20. GoPro Platform Exponential Experiences 20
  21. 21. GoPro helps people capture and share their lives’ most meaningful experiences with others.” Nicholas Woodman, GoPro founder & CEO 21
  22. 22. TOTAL DIGITAL CAMERAS SHIPPED PER YEAR 22 Source: Camera and Imaging Products Association (CIPA)
  23. 23. GOPRO REVENUES AND GROWTH RATES 23
  24. 24. THE GOPRO PLATFORM (A VIRTUOUS CYCLE) 24
  25. 25. GOPRO’S RESULTS 47% market share in 2015 1,282,169,559 YouTube Views 16+ Million social media engagements in 2015 25
  26. 26. EXPONENTIAL GROWTH THROUGH NETWORK EFFECTS 26
  27. 27. Networks become more useful as a user’s connections increase CONNECTION Users discover and consume content created by other users CONTENT Power users enjoy influence and cloud on the network CLOUD SOURCES OF THE NETWORK EFFECT 27 SOURCE: SANGEET PAUL CHOUDARY
  28. 28. WHAT MAKES A GREAT PLATFORM? Facilitates interactions between parties Open, third-party developers or ecosystem Creates value on the top of technology Creates value for all parties involved (social currency) Powerful and positive EXPONENTIAL network effects Gravitational Pull 28
  29. 29. THIS IS A BIG PICTURE CHANGE Value creation is linear and one-way Platform Business Producer Customer Value creation is two-way and continuous Pipeline (Traditional Value Chain) Business Production Marketing CustomerR&D 29
  30. 30. DIGITAL LEADERS FROM NON-TECH SECTORS ARE NOW ALSO BUILDING PLATFORMS Source: 2016 Accenture Pfizer Novartis Merck Carepass Cigna edX Walmart American Express Nasdaq OMX Schneider GE Bosch ABB Disney SONY Ford GM TomTom ‣ Having a platform strategy and the business know-how to exploit it is more important than “owning” an ecosystem. ‣ By 2018, IDC predicts that more than 50% of large enterprises – and more than 80% of enterprises with advanced digital transformation strategies – will create and/or partner with industry platforms ‣ IDC predicts that the number of industry clouds will reach 500 or more by 2018, up from today’s 100-plus 30
  31. 31. 31 What are you solving for? What is the domain? How are you creating exponential value? How will we configure the platform? What implications does this have for the culture, business model, processes, leadership, infrastructure, customer experience? What is the role of the B2B marketer in value creation for all parties in the ecosystem? SOME GUIDELINES
  32. 32. Thank you! @ejoachimsthaler ej@vivaldigroup.com Erich Joachimsthaler, Ph.D. / Founder & CEO of Vivaldi /
  33. 33. SOURCES 33 •https://www.slideshare.net/AWSAktuell/aws-fallbeispiele-zur-digitalen-transformation-aws-cloud-web-day-fr-mittelstand-und- grounternehmen?qid=40d9fb16-ca56-4872-861f-2e932e4b332b&v=&b=&from_search=3 •https://www.slideshare.net/ForgeRock/2015-identity-summit-philips-case-study-new-healthcare-solutions-and-patient-experiences- made-possible-with-iam?qid=75cdefcf-004f-47c4-9b49-89e1482906da&v=&b=&from_search=1 •https://www.slideshare.net/HealthSPAfi/philips-innovating-in-the-healthcare-continuum-rocco-van-der-berg-philips?next_slideshow=1 •https://www.slideshare.net/AccentureTechnology/platform-economy-tech-vision-2016-trend-3?qid=0e1ec7cd-b8f8-4458-8ab6- 0495ae20b069&v=&b=&from_search=7 •https://www.slideshare.net/InfoEcon/platform-shift-how-new-business-models-are-changing-the-shape-of-industry?qid=d66b9f24-f51e- 4468-8521-44729f6659d4&v=&b=&from_search=1 •https://www.slideshare.net/sanguit/the-platform-manifesto-16-principles-for-digital-transformation/31- Eventuallyscaling_onan_ecosystem_modelSource_PLATFORM

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