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8 Simple, Yet Essential, Web Design Principles
by: Alan Richardson
As the internet advances from its infancy into maturation, website development, design and
marketing comes to be more and more advanced - and more and more complicated. Material
manipulation, various scripting methods, elegant graphics and effects ... and on and on ...
allow us to produce some outstanding website.
A great gauge of this intricacy is the a slew of new internet-related acronyms which popup on
a regular basis. Heck, I don't know exactly what half of them suggest. But one acronym I do
know - and it's not a net production - is nevertheless vital to the development and design of
any successful company website. Maybe you've become aware of it - K.I.S.S. As you
probably understand, it stands for 'Keep It Simple, Stupid!'. And it's a methodology
extensively employed by the finest web designers, designers and online marketers in the
business. A philosophy that offers the foundation for all successful revenue-generating
internet site.
From the biggest, multi-product online business conglomerate to the one-page one-product
mini-site, the function is the same. Provide site visitors, whether internet savvy or first time
internet users, with an on-line experience that's quickly, effective, easy to understand - and
dare I state it ... yes, enjoyable.
Whether your an entrepreneur building your very own internet site, or examining one created
for you by an internet development and design professional, it is essential your website, your
online business, follows these eight straightforward, yet crucial, design concepts. Followed
them, and online success is sure to follow. Disregard them, at your peril. Right here they are.
Each websites must have a purpose - and that function must be plainly stated. While a
regular design 'appearance and feel' is essential throughout all pages of your internet site,
each page has a specific function to do. And that function must be clearly comprehended by
all visitors to your website. Whether it's to generate feedback, supply feedback, promote your
company, present item information, etc., all play a role in your best goal of growing your
business.
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Navigation around and with your company internet site must be plainly noticeable and easy
to use. See my write-up on internet site navigation for even more details.
Avoid diversion and mess by minimizing use of elegant flashing and moving things, which
provide even more sizzle than steak, and make your important services or products harder to
locate.
All business web sites must have contact information clearly noticeable. A 'Contact' web
page is minimal. It's also a good idea to include contact info on every web page of your web
site. You never ever know when the urge to turn from prospect to consumer will certainly
strike your visitor.
Not every person has actually broadband. Yes, there are still a reasonable number of users
surfing the internet with slower, less effective, dial-up access. That might alter in the future,
but it's a fact today. Ignore this substantial consumer base and you're business will definitely
suffer. To avoid this risk, pay careful attention to get rid of internet-clogging elements on your
website. When possible, use text instead of graphics, fixed graphics instead of computer
animation, numerous smaller pages instead of one large page. Do this and you can feed
fairly well on the desertions from your flashier rivals.
For those who are high speed broadband individuals, who are not negatively effected by all
those 'bells and whistles', who could actually enjoy such an impressive display, keep in mind,
'form follows function'. This is specifically essential on a business web site, where
functionality is crucial. All else is fluff and distraction.
For those of us who might be 'aesthetically challenged, ensure your web site is easy to see.
Avoid elegant fonts and use the a lot more legible standard-bearers, such as Times New
Roman, Courier New, Arial and Verdana. For common text, use font sizes of at least 10 pt ...
12 pt is better. On lots of a web site, font sizes of 8 pt or less are made use of, perhaps in an
effort to prevent the need to scroll. Let me tell you ... it's much better to scroll than to squint.
For when I squint, I usually stroll ... right out of the site. It's also an excellent practice to limit
using italics as they too are harder to review. Finally, pay attention to text and background
color. Although white text on a black background looks cool at first glance, it can rapidly
strain the eyes. You do not wish to do anything that will cut your visitor's trip with your
business internet site.

3. Whenever possible, limit web page lengths to no more than 2 page-downs. It is better for
performance (page loading) and site visitor attention when web pages are short, quick
checks out. If required, breakup your text into several web pages, with a 'continued'
designation at the bottom of each page.
There you go. Eight easy, yet vital, website design concepts that can spell the difference
between on-line business success or failure. Always bear in mind, you're never more than
one-click away from site visitor desertion. K.I.S.S. your site and it will certainly reward you
abundantly.
Alan Richardson is a well-known web consultant and author with
http://www.optimalwebservices.com - a Web resource company in North Easton,
Massachusetts, offering cost-free guidance and information for web-based small companies
and entrpreneurs.
To read other posts by Alan, click here.
To signup for the free of cost 'Optimal Web Services for Small Business' ezine, click right
here