1. Why do you need to get them young?

2. Youth Culture Group has a proven track record:
 Dedicated to the youth market since 1993
 Canadian-owned and operated independent company
 Publishers of FREE magazines distributed in 1,500 Canadian
high schools and 42 universities and colleges
 Connected with 250,000 girls age 14-24 through 6
publications per year

3. The New 15 Minutes
 The Andy Warhol reference
to “15 minutes of fame” is now
more accessible than ever before.
 Thanks to the number of reality
shows, YouTube favourites, avenues of
opportunity have increased and expanded so
much that almost everyone has
an opportunity of instant ‘fame’!
 The definition of ‘fame’ has
changed and is no longer
reserved for the elite

4. Power to the People….
 Final decisions have gone from
the boardroom to the
classroom!
 From selecting the next ‘look’
to idol, technology has afforded
youth with a ‘voice’ to directly
influence pop culture trends
like never before.
 This has resulted in a greater
feeling of empowerment and
heightened levels of
gratification

5. Who said it was hard to reach young women?
 Vervegirl – Simply Fun
 Publish 150,000 - 6 times
per year
 Distributed directly into
schools across Canada
 Reach ¼ million women
14-24
 Measured by PMB -
Audited by ABC

6. Vervegirl Mobile
BlackBerry Messenger Group
Instantly share new
music, video,
pictures, and
content with
Vervegirl
Ambassadors who
get to access great
prizing and
opportunties

7. Vervegirl’s It Girls
 Research – Understand the
brand against its competition and
how it is perceived by the youth
Market.
 Recruit a group of Ambassadors
who will use the brand and
discuss.
 Ambassadors will have a task
and get friends to support their
ideas/results
 Create PR/Sales Tools and
Media from feedback.

8. Vervegirl Event
 Vervegirl can get involved at your events to
help promote, bring free magazines and
prizes.

9. Youth Culture YouTube Productions

10. Now Youth Culture presents
YouTube Reality Show
 Over 200,000 people watched each episode
of the first season of The Avenue. This year –
250,000 per episode.
 Vervegirl gives you and your brand the
opportunity to take part in season 2.

11. The Avenue Reality Show
 Product placement
in show
 Contest tie-in with
magazine
 Show to film around
your event.
 YouTube screen
take over
 30 second ads in
show

12. The Avenue Audience profile:
Largest percentage of audience from Season 1 was females
(78.6%). Over half of the views for the first season were from
Canada with the United States and the United Kingdom coming in
closely behind. Over a 20 minute episode, the series boasts an
82% audience retention rate —something uncommon on web
content.

14. The Avenue – main cast - arta
Arta works for Vervegirl as
contributing editor and will stop at
nothing to get what she wants. She’s
completely focused on her career and
wants to make it as far as she can—
she doesn’t care how many people
she has to hurt in the process. She’s
worked for many multiple
newspapers
and fashion magazines.

15. The Avenue – main cast - gregory
Lead character of the series. A diva,
and extremely popular on YouTube.
He rules the roost and calls the shots
with the cast. He’s extremely loyal to
those that he’s close to but is quick
to
call out an enemy.
http://www.youtube.com/watch?
v=8SfxDLQzyCQ

16. The Avenue – main cast - rachel
A pint-sized redhead who has a huge
temper. Rachel is unpredictable and
wild. She loves to have fun and is
living her 20’s up to the fullest. She’s
an aspiring actress (who is really just
looking for fame). She’s Gregory’s
right hand and loves to get in trouble
with him.

17. The Avenue – main cast - claire
The rest of the cast refers to Claire as
“the nicest girl you’ll ever meet”. A
somewhat shy girl, Claire is the first
one to calm the other cast members
down or try to break up a fight. She
loves animals and is very involved in
charity work.

18. Reviews – from 1st season – march 2011
ENTERTAINMENT
Love it or hate it, people are watching The Avenue
AMY VERNER
The Globe and Mail
Published Friday, Mar. 18 2011, 6:07 PM EDT
Last updated Friday, Mar. 18 2011, 6:07 PM EDT
The first episode of The Avenue, an online reality-based series, begins with an introduction to
Gregory Gorgeous, a minor Internet celebrity thanks to his cheeky makeup-how-to videos. We see
him strutting around Yorkville like it's a Paris catwalk. A voiceover discloses that Gregory is moving
to Toronto to attend school. We meet his cute girlfriends plus a model-cum-diva and a fierce fashion
journalist. Some version of their real life - which is to say, awkward, often directionless
conversations, superficial plot lines and stilted scenes - ensue.
Still, people have been watching, whether they unapologetically support it, secretly love it or love to
hate it. Since first debuting on Jan. 25, content produced for The Avenue (which can be viewed on
YouTube or theavenueshow.com) has generated over half a million views.

19. Gregory Gorgeous stats
 34.4 MM video views
 275,000 subscribers
 60,000 Twitter followers
 45,000 Facebook fans
 83% female audience
 Main demo is females 13-17, followed by
females 18-24
 Most popular in Canada followed by United
States and UK

20. Next Step
 Filming starts in September for Nov – Jan
show.
 Get your brands involved now for 2013.

21. Thank you