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Frooti STP presentation
1.
2. HISTORY
Original Parle Company
Parle
Products
Vijay,
Sharad &
Anup
Chauhan
Parle-G, mango
bite, melody,
poppins,
kismi, monaco
& krack jack
Parle Bisleri
Ramesh
Chauhan
Parle Agro
Prakash
Chauhan &
his
daughters
Schauna,
Alisha &
Nadia
Frooti and
Appy
Parle Products was founded in 1929 in British India by
the Chauhan family of Vile Parle, Mumbai.
6. Determining who the actual and potential
customers are
Identifying segments
Analyzing the intensity of competitors in the
market
Selecting the attractive customer segments
7. Demographic
(Age – Income –
Gender)
Geographic
(Region – Special
Location)
Behavioural
(User Rate – User
Status)
Psychographic
(Attitude)