Making'em Click is a set of practical tips to fix the 5 things most websites do wrong. Here are some tips for correct use of cover images, content links, scrolling and menus, showing photos and going mobile. The presentation was given at the Dig-It Marketing conference in June 2015 Israel by Tal Florentin, CEO at UXVision, 2014 UX-Award winner, Creator and editor of UX Hero Comics.

1. MAKING’EM
TAL FLORENTIN
Dig-it Marketing 2015
CLICK
@UXHeroComics

2. IT’S A
MAGIC
KIND OF

3. LOOK AT THIS WEB PAGE

4. THIS IS HOW YOU SCANNED

5. NOW LOOK AT THIS WEB PAGE

6. THIS IS HOW YOU SCANNED

7. NOW LOOK AT THIS WEB PAGE

8. YOU DIDN’T KNOW HOW TO SCAN
?

9. EFFECTIVE DESIGN CONTROLS
PEOPLE

10. USING PLASMAS
1

11. THE PLASMA ELEMENT

12. PLASMAS
DON’T WORK.

13. THE PLASMA ELEMENT
DON’T AUTO SWITCH
LET THE USER LEAD THE WAY
A

14. THE PLASMA ELEMENT
USE CONSISTENT CONTENT
REPEAT SAME TEXT SIZE AND ARRANGEMENT
FOR ALL ITEMS
B

15. THE PLASMA ELEMENT
USE A SINGLE CALL-TO-ACTION
C
DECIDE WHERE YOU WANT THE USER TO GO
AND MAKE ALL ELEMENTS LEAD THERE

16. CONTENT IS KING
2

17. THE CONTENT ELEMENTS

18. USE CONTENT
TO GET TRAFFIC.
BUT DON’T
USE YOUR TRAFFIC
TO PROMOTE
CONTENT.

19. PHOTOS & TRUST
3

20. STOP USING
BUSINESS
PORN

21. PEOPLE AT CALL CENTERS
DON’T WEAR SUITS

22. PEOPLE DON’T COUNT THEIR MONEY
AT WORK

23. PEOPLE DON’T HAVE THESE
TRANSPARENT DISPLAYS

24. SHOW FACES.

25. SMART USE OF FACES

26. SMART USE OF FACES

27. SMART USE OF FACES

28. STOP USING MENUS
4

29. THE CONTENT ELEMENTS

30. WITH PASSIVE
LONG-PAGE
SCROLLING
REPLACE
MENU-BASED
NAVIGATION

31. THE CONTENT ELEMENTS



32. MOBILE INTERFACES
5

34. STOP
LOOKING FOR
WEB-MOBILE
CONSISTENCY.

38. REDESIGN
THE MOBILE
EXPERIENCE
FOR TOUCH
AND CONTEXT

42. ENJOY THE
POWERS OF
MAGIC.