WhatThe Skewered Box Model can you DO    with one box and seven Skewers       ? Tal Florentin UXVision | May 2012         ...
The Skewered Box Model I design Experiences
The Skewered Box Model I wrote a book Sorry…
The Skewered Box Model What can you DO  with one box and seven Skewers     ?                         All rights reserved t...
The Skewered Box Model understanding your target AUDIENCEkey is a factoron the way to a winning product
The Skewered Box Model It’s a knownFACT:in order toPLAN winning products    …
The Skewered Box Model It’s a knownFACT:in order toPLAN winning products you have to understand USERS
The Skewered Box Model who are They?
The Skewered Box Model they are NOT YOU!
The Skewered Box Model Different Methods
The Skewered Box Model describing your target AUDIENCE can be done by DEMO-  GRAPHIC SEGMEN-  TATION
The Skewered Box Model describing your target AUDIENCE can be done by USER ROLES
The Skewered Box Model describing your target AUDIENCE can be done by RepresentativePROFILES      AKA PERSONAS
The Skewered Box Model EVERY target AUDIENCE can be describedusing 3-7PERSONAS
The Skewered Box Model PERSONAS AREGOOD
The Skewered Box Model PERSONAS AREGREAT
The Skewered Box Model PERSONAS AREGREAT
The Skewered Box Model PERSONAS ARE THEBEST
The Skewered Box Modelare personas are a product’s Best friends                         Pakistan   USA   Philippines
The Skewered Box ModelHOW MANYFRIENDS do you HAVE?
The Skewered Box Model  99 STATISTIC HEARD ABOUT PERSONAS? actually used PERSONAS?RULE PERSONAS?
The Skewered Box Model BUT HOW CAN WE MAKE SURE that our personas REALLY represent our audience      ?
The Skewered Box Model we have to FIND A RECIPE
The Skewered Box Model THIS IS WHERE A BOX and seven SKEWERSMAYbecome HANDY
The Skewered Box Model Lets plan a WEBSITE for a MEDICAL SERVCES CENTER
The Skewered Box Model the box is YOURPRODUCT’s MICRO- cosmos A BOX HASTHREE DIMENSIONS
The Skewered Box Model  step one DEFINE the three                         Age MOST DOMINANT parameters                    ...
The Skewered Box Model  step two                         MARITAL STATUS set a scale             -   Single FOR EACH       ...
The Skewered Box Model  step two                         AGE set a scale             -   18-24 FOR EACH                -  ...
The Skewered Box Model  step two                         HEALTH STATUS set a scale             -   Completely healthy FOR ...
The Skewered Box Model step three START TO SKEWER JEFF 32 Just Married                         32 Suffers from backache
The Skewered Box Model step three START TO SKEWER Rachel 55 Married + Old Parents Chronic illness
The Skewered Box Model step three GO ON AND GET THE BOX skewered
The Skewered Box Model DID WE COVER the whole audienceBOX
The Skewered Box Model TURN THE LIGHTS    ON
The Skewered Box Model WHAT’S NEXT?BASIC attributes Gender, Age, Profession, Education CHARACTER attributes Name, Nick, Ha...
The Skewered Box Model A step-by-step   Step 1: Create a boxGuideto createyour ownskeweredBOX
The Skewered Box Model A step-by-step   Step 2: Eliminate 3 sidesGuideto createyour ownskeweredBOX
The Skewered Box Model A step-by-step   Step 3: Define 3 dimensionsGuideto createyour ownskeweredBOX
The Skewered Box Model A step-by-step   Step 3: Define 3 dimensionsGuideto createyour ownskeweredBOX
The Skewered Box Model A step-by-step   Step 3: Define 3 dimensionsGuideto createyour ownskeweredBOX
The Skewered Box Model A step-by-step   Step 3: Define 3 dimensionsGuideto createyour ownskeweredBOX
The Skewered Box Model A step-by-step   Step 3: Define 3 dimensionsGuideto createyour ownskewered                         ...
The Skewered Box Model A step-by-step   Step 4: Pin your PersonaGuideto createyour ownskeweredBOX                  Exit He...
The Skewered Box Model A step-by-step   Step 5: Check CoverageGuideto createyour ownskeweredBOX
The Skewered Box Model     Never   Think   out of the    BOX Thank you.  Tal Florentin     tal@uxvision.net
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UXLX 2012 - The skewered box method of persona profiling - Tal Florentin, UXVision

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As personas become a commonly used method for user research, it's time to have a method that will guide us through the process. The Skewered Box model will take you step-by-step and help you make sure that your personas map the target audience correctly.

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UXLX 2012 - The skewered box method of persona profiling - Tal Florentin, UXVision

  1. WhatThe Skewered Box Model can you DO with one box and seven Skewers ? Tal Florentin UXVision | May 2012 All rights reserved to UXVision Ltd. © 2012
  2. The Skewered Box Model I design Experiences
  3. The Skewered Box Model I wrote a book Sorry…
  4. The Skewered Box Model What can you DO with one box and seven Skewers ? All rights reserved to UXVision Ltd. © 2012
  5. The Skewered Box Model understanding your target AUDIENCEkey is a factoron the way to a winning product
  6. The Skewered Box Model It’s a knownFACT:in order toPLAN winning products …
  7. The Skewered Box Model It’s a knownFACT:in order toPLAN winning products you have to understand USERS
  8. The Skewered Box Model who are They?
  9. The Skewered Box Model they are NOT YOU!
  10. The Skewered Box Model Different Methods
  11. The Skewered Box Model describing your target AUDIENCE can be done by DEMO- GRAPHIC SEGMEN- TATION
  12. The Skewered Box Model describing your target AUDIENCE can be done by USER ROLES
  13. The Skewered Box Model describing your target AUDIENCE can be done by RepresentativePROFILES AKA PERSONAS
  14. The Skewered Box Model EVERY target AUDIENCE can be describedusing 3-7PERSONAS
  15. The Skewered Box Model PERSONAS AREGOOD
  16. The Skewered Box Model PERSONAS AREGREAT
  17. The Skewered Box Model PERSONAS AREGREAT
  18. The Skewered Box Model PERSONAS ARE THEBEST
  19. The Skewered Box Modelare personas are a product’s Best friends Pakistan USA Philippines
  20. The Skewered Box ModelHOW MANYFRIENDS do you HAVE?
  21. The Skewered Box Model 99 STATISTIC HEARD ABOUT PERSONAS? actually used PERSONAS?RULE PERSONAS?
  22. The Skewered Box Model BUT HOW CAN WE MAKE SURE that our personas REALLY represent our audience ?
  23. The Skewered Box Model we have to FIND A RECIPE
  24. The Skewered Box Model THIS IS WHERE A BOX and seven SKEWERSMAYbecome HANDY
  25. The Skewered Box Model Lets plan a WEBSITE for a MEDICAL SERVCES CENTER
  26. The Skewered Box Model the box is YOURPRODUCT’s MICRO- cosmos A BOX HASTHREE DIMENSIONS
  27. The Skewered Box Model step one DEFINE the three Age MOST DOMINANT parameters Marital Status to find the box THAT FITS your audience Health Status
  28. The Skewered Box Model step two MARITAL STATUS set a scale - Single FOR EACH - Just Married, no children - Married + first pregnancyAXIS - - - Married + young children Divorced + older children Married + old parents
  29. The Skewered Box Model step two AGE set a scale - 18-24 FOR EACH - 25-34 - 35-44AXIS - - - 45-54 55-64 65-74 - 75+
  30. The Skewered Box Model step two HEALTH STATUS set a scale - Completely healthy FOR EACH - - Temporary issue Repeated issueAXIS - - - Chronic illness/disability Hypochondriac Premenopause - Old age
  31. The Skewered Box Model step three START TO SKEWER JEFF 32 Just Married 32 Suffers from backache
  32. The Skewered Box Model step three START TO SKEWER Rachel 55 Married + Old Parents Chronic illness
  33. The Skewered Box Model step three GO ON AND GET THE BOX skewered
  34. The Skewered Box Model DID WE COVER the whole audienceBOX
  35. The Skewered Box Model TURN THE LIGHTS ON
  36. The Skewered Box Model WHAT’S NEXT?BASIC attributes Gender, Age, Profession, Education CHARACTER attributes Name, Nick, Habits, Picture CONTEXT attributes Position, environment, motivation and blockers, usage scenarios
  37. The Skewered Box Model A step-by-step Step 1: Create a boxGuideto createyour ownskeweredBOX
  38. The Skewered Box Model A step-by-step Step 2: Eliminate 3 sidesGuideto createyour ownskeweredBOX
  39. The Skewered Box Model A step-by-step Step 3: Define 3 dimensionsGuideto createyour ownskeweredBOX
  40. The Skewered Box Model A step-by-step Step 3: Define 3 dimensionsGuideto createyour ownskeweredBOX
  41. The Skewered Box Model A step-by-step Step 3: Define 3 dimensionsGuideto createyour ownskeweredBOX
  42. The Skewered Box Model A step-by-step Step 3: Define 3 dimensionsGuideto createyour ownskeweredBOX
  43. The Skewered Box Model A step-by-step Step 3: Define 3 dimensionsGuideto createyour ownskewered Exit 1BOX Exit 2 Entry
  44. The Skewered Box Model A step-by-step Step 4: Pin your PersonaGuideto createyour ownskeweredBOX Exit Here Enter Here
  45. The Skewered Box Model A step-by-step Step 5: Check CoverageGuideto createyour ownskeweredBOX
  46. The Skewered Box Model Never Think out of the BOX Thank you. Tal Florentin tal@uxvision.net

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