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@mattwallaert #C3NY
COMPETING PRESSURES:
THE STRUGGLE FOR THE
FUTURE OFATTENTION
Matt Wallaert, Behavioral Scientist
@mattwallaert #C3NY
↓ INHIBITING ↓
↑ PROMOTING ↑
2
@mattwallaert #C3NY
THINK ABOUT M&MS
3
@mattwallaert #C3NY
THINK ABOUT M&MS
LEAVING THE ROOM
4
@mattwallaert #C3NY
THINK ABOUT M&MS
WITH VINEGAR
5
@mattwallaert #C3NY
MORE OF
EVERYTHING
6
@mattwallaert #C3NY
…EXCEPT
ATTENTION
7
@mattwallaert #C3NY
APPS UP
INSTALLS FLAT
8
@mattwallaert #C3NY
FIXED PIE
9
@mattwallaert #C3NY
PROMOTING
PRESSURE
10
@mattwallaert #C3NY
PROMOTING
PRESSURE
11
@mattwallaert #C3NY
INHIBITING
PRESSURE
12
@mattwallaert #C3NY
REDEFINE DETAILED
13
@mattwallaert #C3NY
SURFACE
EVERYTHING
14
@mattwallaert #C3NY
MATT WALLAERT
15
Behavioral Scientist
@mattwallaert
MattWallaert.com
Facebook.com/mattwallaert
Matt.Wallaert@Microsoft.com
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