Verifii - NFC Based Brand Protection Solution.
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Verifii - One of our very own bespoke and customisable solutions using NFC. Verifii Allows companies to protect their brand.
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Verifii - NFC Based Brand Protection Solution.
- 1. Verifii Staying one step ahead of the counterfeiters “If imitation is the sincerest form of flattery, why aren't we happy about counterfeiting?”* © Near Field Solutions Ltd 2012,2013 * A quote from the brand protection division of the Columbia Sportswear Company
- 2. Counterfeiting affects you Verifii • Are you losing significant revenue to counterfeiting? • If you could reduce that loss what would that mean to your profits? • Is counterfeiting undermining your brand? • Could Verifii help you to reduce counterfeiting and protect your brand? © Near Field Solutions Ltd 2012,2013
- 3. Counterfeiting costs revenue and jobs Verifii • Counterfeiting costs the global economy £400 billion a year. • Counterfeiting has grown 100X since 1990. • Approximately 5%-7% of the world’s trade is in counterfeit goods. • In Europe it is estimated that counterfeiters will cost one million jobs in the next five years. © Near Field Solutions Ltd 2012,2013
- 4. What is Verifii ? • Verifii Verifii provides a way for distributors, retailers, consumers & enforcement agents to confirm a product is genuine • Verifii authenticates products instantly and in any location © Near Field Solutions Ltd 2012,2013
- 5. Verifii Why Verifii ? • Works throughout the entire supply chain • Helps protect and build brand confidence • Protects against packaging re-use to legitimise counterfeit goods • Provides additional marketing opportunities and connects you to your customers © Near Field Solutions Ltd 2012,2013
- 6. How does Verifii work? Verifii • To be authenticated your product needs 2 things A serial number or other identifying information A Verifii tag/label • Verifii uses an electronic “safe” to store a copy of the serial number • The safe can only be opened with the Verifii App • The safe cannot be copied, modified or moved • The tag is normally destroyed on opening of the product or packaging © Near Field Solutions Ltd 2012,2013
- 7. Verifii Solution Verifii _________________________________________________________________ © Near Field Solutions Ltd 2012,2013
- 8. Verifii Where can it be used? Fashion Wine and spirits Clothing Verifii Footware Technology Plus many more...... © Near Field Solutions Ltd 2012,2013
- 9. Platforms supported © Near Field Solutions Ltd 2012,2013 Verifii
- 10. Based on NFC technology Verifii • Uses the latest Near Field Communications (NFC) technology • Combined with powerful cryptography • Links with other measures such as 3D and security printing • No network connection required © Near Field Solutions Ltd 2012,2013
- 11. About Near Field Solutions Verifii • Globally recognised experts in NFC • Actively involved in standardisation of NFC • Have been involved in NFC for over 10 years • Sponsors of leading NFC events worldwide helping to promote NFC © Near Field Solutions Ltd 2012,2013
- 12. Verifii Thank you Verifii • If could help increase your revenues and enhance your brand then contact us today +44 (0)1453 821048 enqs@usingnfc.com www.usingnfc.com © Near Field Solutions Ltd 2012,2013