This extended presentation includes tips and information you need to stand out on LinkedIn.

3. LinkedIn Tip 1
Take Full Advantage of Space Provided.
Fill Out Everything as Thoroughly As
Possible.
– 2,000 characters in the Summary section
-- fill it up!
– Be creative! Sell yourself.
– The first paragraph is the most
important.
– Make it personal and unique.
– Use headers and copy/paste characters
to break up text.

4. LinkedIn Tip 2
Connect, Connect, Connect
– Add a personal message when sending
a LinkedIn request.
– Explain why you’re connecting.
– Don’t just collect strangers.
Build relationships.
– If someone asks to connect with you,
accept and send a message thanking
them (you can block later). Expands With
Premium

5. LinkedIn Tip 3
Join Groups, But Be Picky.
– Quality over quantity!
– Click on the title of the group
to learn more about the group
and its members.
– Be involved, answer questions,
post questions.
– Start your own group to really
stand out.

6. LinkedIn Tip 4
Customize Your Public Profile URL
– Instead of a URL with confusing numbers at the end, make your URL nice and
clean by claiming a LinkedIn vanity URL.
• Click “Edit Profile,” then below your photo, click the gear icon next to your Public
Profile link.
• Once on this page, click the pencil icon next to your public profile URL to edit it.
– A vanity URL will make your profile more professional and a lot easier to share.
– Share your profile as appropriate, for instance
on business cards and in email signatures.

7. LinkedIn Tip 5
Optimize Your Profile.
– Search LinkedIn for key terms
you want to be found by.
– Add these keywords to various
sections of your profile such
as your summary.
– Make sure that the keyword
you want to be found for most
is in your headline.

8. LinkedIn Tip 6
Rearrange Or Remove Sections
Of Your Profile.
– LinkedIn allows its users to
reorder sections in any way
they prefer.
– Click on “Edit Profile,” and
hover over the double-sided
arrow on the right side of
each section & drag.

9. LinkedIn Tip 7
Check Out Who Has Viewed Your
Profile.
– On the “Profile” dropdown, click
“Who’s Viewed Your Profile.”
– Send connection requests to
those you aren’t currently
connected with.
– The more you interact with
LinkedIn, the more views you
will attract.
Expands With
Premium

10. LinkedIn Tip 8
Utilize @Mentions In Your Status
Updates:
– Similar to Facebook and Twitter,
LinkedIn let’s you tag or @mention
other users or companies in your
status updates.
– The mentioned user will be alerted
that you mentioned them.
– Note: Only use the @mention when it
is appropriate or makes sense to tag
that specific profile.

11. LinkedIn Tip 9
Post Consistently:
– Share links to your own work, photos
or news related to your industry.
– Posting regularly keeps people on
your radar.
– Keep an eye on your home page and
congratulate people on anniversaries
and other important changes.
– LinkedIn is NOT Facebook (no vacation
photos!)

12. LinkedIn Tip 10
Upload a Header
Image.
– Similar to Facebook,
Google + and Twitter,
LinkedIn offers a way
to “decorate” your
profile.
– The expanded header
is best at 1400x425.

13. Notes About Connecting
– Give endorsements every time you log in.
– Thank others for endorsements they give.
– Tell your network about exciting news.
– Write recommendations and ask for one
in return.

15. Extended LinkedIn Presentation
In this section we will cover:
– How to create a company page
– Content posting
– How to start your own group
– How to export your connections
– How to set up LinkedIn ads

16. How to Create a Company Page
1. Hover over “Interests” and select
“Companies” from the list.
2. In the right sidebar under
“Create a Company Page” click
the “Create” button.
3. Enter the company’s name and
your work email address.
4. Click continue and enter your
company information.

17. What Should You Post?
– Examples of your work, achievements, awards,
community involvement.
– Most in demand content: Industry insights.
– Center yourself as an expert in your field
(Experiment with “Top” and “Best-Of” lists like “Top
10 Social Media Tips”)
– Link posts receive higher engagement.
– Post images or questions to receive more likes,
shares and comments.

18. When/How Should You Post?
Frequency, length and time:
– Be consistent: Whether it’s once a week or once a day
– Try to post as many updates as your content supports
– LinkedIn found 20 posts/month helps reach 60% of your unique audience
– Ideal posting length: 25 words of less
– Research your audience to determine best posting times
(Note: On average, content posted between Monday and Friday morning to
midday perform well.)

19. How to Start Your Own Group
1. Hover over “Interests”
and select “Groups”
2. Click “My Groups”
3. Click the “Create Group” button
4. Fill in requested information
5. Click the “Invite Others” button
on group page to invite other
LinkedIn members

20. How to Export Your Connections
1. Hover over “My Network”
and select “Connections”
2. Under “Advanced Settings” in
the sidebar, select “Export
LinkedIn Connections”
3. Select the file type to save and
click “Export”

21. How to Set up LinkedIn Ads
– Visit
www.linkedin.com/ad/start
and click “Get started”
– Decide what type of ads you
want:
• Sponsored Updates (attracts new
followers to company page,
appears in user feed)
• Text Ads (drive targeted leads,
appears on top and in right
sidebar)

22. How to Set up LinkedIn Ads
– Select your target audience
• Be as specific as possible. You can target by age,
education, job title, job category and more.
• Eliminate specific groups, skills and industries.
– Enter your bid and budget
• Start with a daily budget. Minimum is $10/day. Be
sure to include an end date.
– Keep an eye on your campaign to adjust if
necessary.
• Visit your campaign manager often to view all
campaign metrics.

23. Too Busy To Optimize?
The following services are available through UplinkSpyder:
– We can manage or clean up your profile
– We can provide an in-person training to your
staff/company
– We can evaluate individual profiles and provide specific
advice and feedback
– We can create a company page for you on LinkedIn
– We can structure and manage an ad campaign

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