Strategic meeting presentation amhara office

Uploaded on

This is a presentation on UNICEF Ethiopia's digital media strategy prepared for field offices

This is a presentation on UNICEF Ethiopia's digital media strategy prepared for field offices

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. UNICEF Ethiopia Digital ECO Digital Media Strategy Presentation
  • 2. UNICEF Ethiopia Digital
  • 3. Digital Media at UNICEF Ethiopia Parameter Number Digital Media Channels Average Website hits NA Number of Facebook likes 219 Number of Twitter followers 821 Number of YouTube Subscribers 4 (1,935 views) Number of Flickr Views 12,268 Number of Delicious followers 3 Number of LinkedIn followers NA Number of E-Newsletter subscribers NA Data correct as at: 16th April 2013 17:35
  • 4. Why Social Media? • Joining in conversation with target groups
  • 5. How? Consolidating Partnerships Expanding professional networks Providing VisibilityYouth engagement Policy advocacy and influence
  • 6. How can UNICEF Ethiopia utilize Digital Media? • UNICEF Ethiopia “The Thought Leader” – Channels: FB, Twtr, LinkedIn – Fulfill Donor/Natcom visibility requirements – News and event information – Research papers, policy analysis, debate + discussions – Informative blogs
  • 7. Vision UNICEF Ethiopia will be the go-to agency for children in Ethiopia by 2014
  • 8. Influencing target groups
  • 9. Who are we targeting? Primary: UNICEF Donors with a presence in Ethiopia at mission and agency levels; National Committees Secondary: Media; Ethiopian government partners Tertiary: UNICEF Family (HQ, ESARO, and ESARO country offices) Fourth:Other UN Agencies and multilateral organizations Fifth: Private Partners (IKEA, Montblanc, ING, Rotary Intl, Starwood, etc..)
  • 10. 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% 100.00% Government Donors Donors agencies National Committees Ethiopian partners Media ESARO country offices) UN Agencies + multilateral orgns Private Partners Website Facebook Twitter Youtube Who is on social media?
  • 11. Who is tuned in? The Donor Community National Committees Foreign Correspondents
  • 12. Who is tuned in? Other UN agencies Private and Government Partners Ethiopian Media