1. Company profile
Amid immense popularity for mobile phones among the people of Pakistan, the new-comers shall have
to work extremely hard, yet analysts are of the view that it would be a complex task for any company to
compete with Mobilink, which has established itself with sound basis, explicitly because of Mobilink’s
flawless and friendly service, which has of-late been upgraded to a splendid technical echelon.
In addition to providing advanced voice communication services, Mobilink also offer a number of
value added services to their valued subscribers.
Keeping in mind their customers' convenience, they have also bundled mobile handsets, sold either
independently or bundled in Get Set Go Pack.
Mobilink GSM started operations in the year 1994, from then on it has shown enormous growth. At the
time when it entered the market it was a small player in the cellular market of Pakistan it is now the
market leader both in terms of growth as well as having the largest subscriber base in Pakistan.
In continuation with their efforts to make the top of the line products available to their valued
customers, they have launched the latest and most anticipated product in Motorola's current line up.
The product is Razor V3, besides having a very sleek design, it has all the premium hi-end set features
like the Digital VGA camera and integrated Blue tooth.
As Mobilink continues to grow, it is no longer just a cellular company but the preferred choice of
customers for their communication needs. Mobilink new logo the Mobilink World encompasses
people’s hopes, their wishes and their dreams. Through Mobilink untiring efforts they commit to
bringing these to reality through their state-of-the-art systems. Mobilink bring people together, the
spokesman of the fabulous Mobilink remarked .
Mobilink GSM [PMCL], a subsidiary of Orascom Telecom,is the market leader in providing state-of-
the-art communications solutions in Pakistan.
‘We can proudly boast of being the first cellular service provider in Pakistan to operate on a 100%
digital GSM technology’ said a spokesman of the company, while speaking to Pakistan’s first
independent daily E-newspaper ‘Pakistan Times’ on Thursday.
‘We offer tariff plans that are exclusively designed to cater to the communication needs of a diverse
group of people, taking into account occasional users to businessmen. To achieve this objective, we
offer both postpaid and the prepaid[JAZZ] solutions to our customers’, he remarked.

2. Clientage-wise with Mobilink stands, atop, as the other mobile phone operators in Pakistan are:
Mobilink: 64 per cent market share and approximately 5.6 million customers;
UFone: 23 per cent market share and approximately 2 million customers;
Paktel: 7 per cent market share and approximately 646,000 customers;
Instaphone: 6 per cent market share and approximately 519,000 customers, while a new company
Telenor, with comparatively higher call-rates plus related service charges, began its’ service on
March-16 is yet to be assessed in the cellular market of Pakistan. The sixth mobile service, Warid, is in
the offing and is likely to set off its service next month.
Mobilink Vision
To be the leading Telecommunication Services Provider in Pakistan by offering innovative Communication
solutions for our Customers while exceeding Shareholder value & Employee Expectations.
Mobilink..reshaping lives!
Company Head office
Head Office
Address 42 Kulsum Plaza, Blue Area, Islamabad.
Telephone +92-51- 2273984 - 9
+92-51- 2826999
Email mailto:%20customercare@mobilink.net
Web http://www.mobilinkgsm.com/
Achievements
 ISO 9002 Quality Management System Certification for Billing, Engineering Departments and CS
Contact Center
 Implementation of a full Intelligent Network (IN) platform from Siemens for the Prepaid platform
 Largest Call Center in Pakistan, which is there to assist the customers 24 hours
 Only cellular service in Pakistan to provide coverage on the M2 motorway
 Bilateral roaming in over 100 countries around the world with true international roaming with over 300
operators across the globe
 First mobile operator in Pakistan to offer extensive GPRS Roaming and BlackBerry Roaming services
 MOBILINK GSM's Short Message Service Center allows Vehicle Tracking and Fleet Management
services that are being provided by Tracker (Pvt.) Ltd., under the brand name of C-Track, a company
licensed by Pakistan Telecom Authority (PTA). Tracker currently operates from Karachi but can provide
these facilities at all those locations where GSM coverage is available

3. Management
President and CEO Chief Finance Officer
Zouhair Abdul Khaliq Ehab Rochdy
Chief Information Officer Chief Technical Officer
Tariq Rashid Marwan Hayek
Vice President Administration & Vice President Customer Services
Human Resources
Ali Raza Mehdi Mustafa Peracha
Chief Officer Government & Regulatory Affairs Vice President Sales
Brig. F. R. Adhami Irfan Akram
Vice President Marketing Vice President Strategic Planning,
Business Development & PMO
Bilal Munir Sheikh Naeem Zamindar

4. Corporate Social Responsibility
Mobilink believes in playing an active role in supporting the community and social development of Pakistan. Each
year, Mobilink and its staff contribute significantly to charities and community projects to help bring about a
better quality of life to the less privileged in the community and enrich the lives of Pakistanis through support in
local arts, education and sports.
A Caring Corporate Citizen
Mobilink has been actively making regular donations to Shaukat Khanam Memorial Cancer Research Hospital,
Roshni Homes and Zindagi Trust. It also encourages its large customer base also donate generously through SMS
donations for various causes. Mobilink also supports other organizations such as the Khidmat Foundation,
Umeed-e-Noor, and PIMS Children Hospital, in making lives of millions in Pakistan more comfortable.
Educating the Youth
High quality education is the right of every Pakistani but most of the time this right does not see the light of day.
Mobilink's community investment and welfare projects also focus on assisting students and organizations achieve
this right.
Mobilink has made various donations to educational institutes. This includes donating computers to the Federal
Board of Intermediate and Secondary Education, donating Rs. 100,000 to Pakistan Institute of Medical Sciences
to set up a computer lab, and sponsoring the commemorative ceremony for the golden jubilee of Cadet College,
Hasanabdal.
Mobilink is a supporter of The Citizen's Foundation education program across Pakistan. It has committed funds
for the construction of schools in the under-developed areas of Lahore and Karachi.
In partnership with Roshni Homes, a private charitable trust devoted to housing and educating orphaned and
abandoned children, Mobilink has also commissioned the construction of a new housing block in Gujranwala.
Mobilink also joined hands with Heartfile, an NGO dedicated to educating the nation about healthy living and
disease prevention, and produced a series of documentaries on various common diseases and their prevention.

5. Cultivating the Community
Respecting and protecting the environment we live in, is a job we must all do together. The only way to combat
poverty is to transform the less fortunate into productive members of the society. Mobilink has taken a step
towards alleviating poverty while protecting and beautifying the environment by collaborating with the Mobilink
PCO. This product enables people from all walks of life to earn a secured livelihood. Aimed at bringing prosperity
for the rural people throughout Pakistan, the Mobilink PCO is self-employment solution, fulfilling people's dreams
and aspirations of leading a better life for themselves, their children, and future generations.
Supporting the Arts
Each culture is best defined by an artistic expression. Preserving and cultivating the Arts is a necessity that should
be encourages more often in Pakistan. Mobilink has taken the lead in doing so in many different ways.
Mobilink's alliance with the international Kara Film Festival demonstrates its commitment to the promotion of art
and theatre. The festival creates a space for alternative and independent cinematographers, both experienced and
new filmmakers, to exhibit their creative endeavors in Pakistan . Mobilink not only supports the organizers but
also assists in portraying a positive image of Pakistan to the world.
Mobilink has encouraged arts further by supporting the JAZZ IM Awards, Jazz Icon, and Battle of the Bands. The
company is also actively involved in promoting the revival of cinema culture in Pakistan through partnership with
Box Office for releases of blockbusters such as Pirates of the Caribbean, Miami Vice and Casino Royale.
Playing the Sport
As a nation, Pakistanis are very passionate about their sports. Patriotism runs high in various sports such as
cricket and hockey. Mobilink, with its finger always on the pulse of the nation, actively sponsors sporting events
and sports up-gradation programs at the grassroots level.
Employee Involvement
Mobilink believes in supporting the community not only through sponsorships but also through employee
involvement. In addition to sponsorships, Mobilink encourages its employees to be engaged in community welfare
work and to support relevant causes. On average, employees clock up over 170 dedicated hours of community
service in the span of six months. Voluntary donations are also regularly collected and directed towards the
deserving.
Earthquake 2005
During the devastating earthquake of 2005 that struck the Northern Areas of Pakistan, Mobilink was amongst the
first to respond to the crisis. Relief Camps were set up in all major hospitals to provide free calling facilities to
patients and relatives arriving from far flung areas. Goods such as blankets, shawls, jackets were also collected
for those affected by the earthquake and Mobilink Relief Teams were constituted to provide aid to the Northern
Areas.
SMS fund collection had first day responses amounting to a staggering Rs. 5 Million, an amount matched by
Mobilink with an equal contribution. Chairman Orascom Telecom also committed US$1 million towards
providing relief to earthquake victims.

6. As part of the post-earthquake reconstruction effort, Mobilink is assisting in rebuilding the village of Chamman
Kotli in Azad Jammu and Kashmir. In alliance with TCF, Mobilink has contributed towards the construction of 50
homes for those people affected by the earthquake in the area.
Human Resources
At Mobilink, our belief is that "Our people are our greatest asset. We take great pride in acknowledging the
contribution each one of us makes".
We focus on People Development and for that we ensure:
 Staff Mobilink with world class Professionals and ensure that the right systems are in place to
encourage them to develop to their full potential
 Create a collaborative and mutually supportive work environment that encourages people to grow
 Build a team of professionals who deliver expertise by participating in business decisions
 Develop Performance Management and reward systems underlying our Business strategy