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  1. 1. Company profileAmid immense popularity for mobile phones among the people of Pakistan, the new-comers shall haveto work extremely hard, yet analysts are of the view that it would be a complex task for any company tocompete with Mobilink, which has established itself with sound basis, explicitly because of Mobilink’sflawless and friendly service, which has of-late been upgraded to a splendid technical echelon.In addition to providing advanced voice communication services, Mobilink also offer a number ofvalue added services to their valued subscribers.Keeping in mind their customers convenience, they have also bundled mobile handsets, sold eitherindependently or bundled in Get Set Go Pack.Mobilink GSM started operations in the year 1994, from then on it has shown enormous growth. At thetime when it entered the market it was a small player in the cellular market of Pakistan it is now themarket leader both in terms of growth as well as having the largest subscriber base in Pakistan.In continuation with their efforts to make the top of the line products available to their valuedcustomers, they have launched the latest and most anticipated product in Motorolas current line up.The product is Razor V3, besides having a very sleek design, it has all the premium hi-end set featureslike the Digital VGA camera and integrated Blue tooth.As Mobilink continues to grow, it is no longer just a cellular company but the preferred choice ofcustomers for their communication needs. Mobilink new logo the Mobilink World encompassespeople’s hopes, their wishes and their dreams. Through Mobilink untiring efforts they commit tobringing these to reality through their state-of-the-art systems. Mobilink bring people together, thespokesman of the fabulous Mobilink remarked .Mobilink GSM [PMCL], a subsidiary of Orascom Telecom,is the market leader in providing state-of-the-art communications solutions in Pakistan.‘We can proudly boast of being the first cellular service provider in Pakistan to operate on a 100%digital GSM technology’ said a spokesman of the company, while speaking to Pakistan’s firstindependent daily E-newspaper ‘Pakistan Times’ on Thursday.‘We offer tariff plans that are exclusively designed to cater to the communication needs of a diversegroup of people, taking into account occasional users to businessmen. To achieve this objective, weoffer both postpaid and the prepaid[JAZZ] solutions to our customers’, he remarked.
  2. 2. Clientage-wise with Mobilink stands, atop, as the other mobile phone operators in Pakistan are:Mobilink: 64 per cent market share and approximately 5.6 million customers;UFone: 23 per cent market share and approximately 2 million customers;Paktel: 7 per cent market share and approximately 646,000 customers;Instaphone: 6 per cent market share and approximately 519,000 customers, while a new companyTelenor, with comparatively higher call-rates plus related service charges, began its’ service onMarch-16 is yet to be assessed in the cellular market of Pakistan. The sixth mobile service, Warid, is inthe offing and is likely to set off its service next month. Mobilink VisionTo be the leading Telecommunication Services Provider in Pakistan by offering innovative Communicationsolutions for our Customers while exceeding Shareholder value & Employee Expectations.Mobilink..reshaping lives! Company Head office Head OfficeAddress 42 Kulsum Plaza, Blue Area, Islamabad.Telephone +92-51- 2273984 - 9 +92-51- 2826999Email mailto:%20customercare@mobilink.netWeb http://www.mobilinkgsm.com/ Achievements  ISO 9002 Quality Management System Certification for Billing, Engineering Departments and CS Contact Center  Implementation of a full Intelligent Network (IN) platform from Siemens for the Prepaid platform  Largest Call Center in Pakistan, which is there to assist the customers 24 hours  Only cellular service in Pakistan to provide coverage on the M2 motorway  Bilateral roaming in over 100 countries around the world with true international roaming with over 300 operators across the globe  First mobile operator in Pakistan to offer extensive GPRS Roaming and BlackBerry Roaming services  MOBILINK GSMs Short Message Service Center allows Vehicle Tracking and Fleet Management services that are being provided by Tracker (Pvt.) Ltd., under the brand name of C-Track, a company licensed by Pakistan Telecom Authority (PTA). Tracker currently operates from Karachi but can provide these facilities at all those locations where GSM coverage is available
  3. 3. Management President and CEO Chief Finance Officer Zouhair Abdul Khaliq Ehab Rochdy Chief Information Officer Chief Technical Officer Tariq Rashid Marwan HayekVice President Administration & Vice President Customer Services Human ResourcesAli Raza Mehdi Mustafa PerachaChief Officer Government & Regulatory Affairs Vice President SalesBrig. F. R. Adhami Irfan AkramVice President Marketing Vice President Strategic Planning, Business Development & PMOBilal Munir Sheikh Naeem Zamindar
  4. 4. Corporate Social ResponsibilityMobilink believes in playing an active role in supporting the community and social development of Pakistan. Eachyear, Mobilink and its staff contribute significantly to charities and community projects to help bring about abetter quality of life to the less privileged in the community and enrich the lives of Pakistanis through support inlocal arts, education and sports.A Caring Corporate CitizenMobilink has been actively making regular donations to Shaukat Khanam Memorial Cancer Research Hospital,Roshni Homes and Zindagi Trust. It also encourages its large customer base also donate generously through SMSdonations for various causes. Mobilink also supports other organizations such as the Khidmat Foundation,Umeed-e-Noor, and PIMS Children Hospital, in making lives of millions in Pakistan more comfortable.Educating the YouthHigh quality education is the right of every Pakistani but most of the time this right does not see the light of day.Mobilinks community investment and welfare projects also focus on assisting students and organizations achievethis right.Mobilink has made various donations to educational institutes. This includes donating computers to the FederalBoard of Intermediate and Secondary Education, donating Rs. 100,000 to Pakistan Institute of Medical Sciencesto set up a computer lab, and sponsoring the commemorative ceremony for the golden jubilee of Cadet College,Hasanabdal.Mobilink is a supporter of The Citizens Foundation education program across Pakistan. It has committed fundsfor the construction of schools in the under-developed areas of Lahore and Karachi.In partnership with Roshni Homes, a private charitable trust devoted to housing and educating orphaned andabandoned children, Mobilink has also commissioned the construction of a new housing block in Gujranwala.Mobilink also joined hands with Heartfile, an NGO dedicated to educating the nation about healthy living anddisease prevention, and produced a series of documentaries on various common diseases and their prevention.
  5. 5. Cultivating the CommunityRespecting and protecting the environment we live in, is a job we must all do together. The only way to combatpoverty is to transform the less fortunate into productive members of the society. Mobilink has taken a steptowards alleviating poverty while protecting and beautifying the environment by collaborating with the MobilinkPCO. This product enables people from all walks of life to earn a secured livelihood. Aimed at bringing prosperityfor the rural people throughout Pakistan, the Mobilink PCO is self-employment solution, fulfilling peoples dreamsand aspirations of leading a better life for themselves, their children, and future generations.Supporting the ArtsEach culture is best defined by an artistic expression. Preserving and cultivating the Arts is a necessity that shouldbe encourages more often in Pakistan. Mobilink has taken the lead in doing so in many different ways.Mobilinks alliance with the international Kara Film Festival demonstrates its commitment to the promotion of artand theatre. The festival creates a space for alternative and independent cinematographers, both experienced andnew filmmakers, to exhibit their creative endeavors in Pakistan . Mobilink not only supports the organizers butalso assists in portraying a positive image of Pakistan to the world.Mobilink has encouraged arts further by supporting the JAZZ IM Awards, Jazz Icon, and Battle of the Bands. Thecompany is also actively involved in promoting the revival of cinema culture in Pakistan through partnership withBox Office for releases of blockbusters such as Pirates of the Caribbean, Miami Vice and Casino Royale.Playing the SportAs a nation, Pakistanis are very passionate about their sports. Patriotism runs high in various sports such ascricket and hockey. Mobilink, with its finger always on the pulse of the nation, actively sponsors sporting eventsand sports up-gradation programs at the grassroots level.Employee InvolvementMobilink believes in supporting the community not only through sponsorships but also through employeeinvolvement. In addition to sponsorships, Mobilink encourages its employees to be engaged in community welfarework and to support relevant causes. On average, employees clock up over 170 dedicated hours of communityservice in the span of six months. Voluntary donations are also regularly collected and directed towards thedeserving.Earthquake 2005During the devastating earthquake of 2005 that struck the Northern Areas of Pakistan, Mobilink was amongst thefirst to respond to the crisis. Relief Camps were set up in all major hospitals to provide free calling facilities topatients and relatives arriving from far flung areas. Goods such as blankets, shawls, jackets were also collectedfor those affected by the earthquake and Mobilink Relief Teams were constituted to provide aid to the NorthernAreas.SMS fund collection had first day responses amounting to a staggering Rs. 5 Million, an amount matched byMobilink with an equal contribution. Chairman Orascom Telecom also committed US$1 million towardsproviding relief to earthquake victims.
  6. 6. As part of the post-earthquake reconstruction effort, Mobilink is assisting in rebuilding the village of ChammanKotli in Azad Jammu and Kashmir. In alliance with TCF, Mobilink has contributed towards the construction of 50homes for those people affected by the earthquake in the area.Human ResourcesAt Mobilink, our belief is that "Our people are our greatest asset. We take great pride in acknowledging thecontribution each one of us makes". We focus on People Development and for that we ensure:  Staff Mobilink with world class Professionals and ensure that the right systems are in place to encourage them to develop to their full potential  Create a collaborative and mutually supportive work environment that encourages people to grow  Build a team of professionals who deliver expertise by participating in business decisions  Develop Performance Management and reward systems underlying our Business strategy