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Overview of Indian FMCG companies
 

Overview of Indian FMCG companies

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A SWOT analysis of leading players in FMCG sector

A SWOT analysis of leading players in FMCG sector

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  • m/s BRAXXON INDIA LIMITED
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    Overview of Indian FMCG companies  Overview of Indian FMCG companies Presentation Transcript

    • FMCG-Uddalak Banerjee ( XLRI HRM 2012-14batch)
    • Indian FMCG companies• The fast-moving consumer goods (FMCG) sector in India is the fourth largestsector in the economy.• It also called the consumer packaged goods sector.• The FMCG sector in India has market size in excess of US$ 13.1 billion as ofthe year 2012.• The FMCG sector in India had a growth rate of 15% in the year 2011.
    • List of FMCG companies operating in india• Hindustan Unilever Ltd• Colgate-Palmolive(India) Ltd.• ITC Limited• SABMiller, India• Britannia Industries Ltd.• Marico Industries Ltd.• Nestlé India• Godrej Group• Tata Global Beverages• ParleAgro• Nirma• Bovonto• Cavin Kare• Grove limited
    • And….• GCMMF (AMUL)• Reckitt Benckiser• CadburysIndia• Procter & GambleHygiene and Health Care• GilletteIndia Ltd.• GodfreyPhillips• Henkel Spic• Johnson & Johnson• Himalaya Herbal Healthcare• Modi Revlon• Amul India• Godrej Consumer Products Ltd.• Kimberly Clark Lever
    • Top 10 FMCG Cos( based on market capitalization)• 1.ITC ( Market Cap: 151,078 Cr INR)• 2. Hindustan Unilever (Market Cap (Rs.Cr): 67,858)• 3. Nestle India (Market Cap (Rs.Cr): 39,819)• 4. Dabur India (Market Cap (Rs.Cr): 18,632)• 5. Godrej Consumer Products (Market Cap (Rs.Cr): 13,335)• 6. Proctor and Gamble India(Includes P&G Health and Hygiene and GilletteIndia) ( Market Cap (Rs.Cr): 12,838)• 7. Colgate-Palmolive Combined (Market Cap (Rs.Cr): 12,764)• 8.Glaxosmithkline Consumer Healthcare (Market Cap (Rs.Cr): 9,842)• 9. Marico (Market Cap (Rs.Cr): 9,078)• 10 Emami (Market Cap (Rs.Cr): 6,836)
    • ITC HUL NestleProducts Tobacco, Hotels,Paperboards andspecialty papers,packaging, agri-business, packagedfoods andconfectionery, IT ,personal care,stationery, safetymatchesFoods, beverages,Cleaning agentsand personal careproductsBaby food, coffee,dairy products,breakfast cereals,confectionery,bottled water,icecream , petfoodsNo ofemployees29,000 people at morethan 60 locationsacross India16500 people 328000Year in whichfounded1910 1956 1905PromotionmechanismsITC e-chaupal,Classmate Ideas for IndiaChallengeTie up with CNBCTV18, Khushiyon KiDoli , Go recycle,Shaktimaan initiativeSustainable agricultureinitiative,Bejing filmfestival,sponsored tourd france,goodneutrition programs
    • 1910,cigarettebusiness1975, expandsinto hotelbusiness1979,paper boardbusiness2000,stationaryproducts•Life styleretailingbusiness•Spun off ITbusinessAugust2001,Kitchensof India2002,confectionery andstaplessegments2005,Essenza Di Wills,an exclusiverange of finefragrancesand bath &body careproducts formen andwomenITC business expansion
    • Nestle business expansion1866,milk basedbabyfood1920schocolatemanufacturebecamesecondmostimportant1937,nestle coffeedeveloped1947,Nestlemergedwithmaggi1974,shareholdinginLOréal1984,acquiredfoodgiant2006, purchasedMedicalNutritiondivision2010, NestleenteredintoFrozenpizzabusiness
    • SWOT ANALYSIS• Aim :• Comparative study among the top 10• Seek to explore across businesses
    • OBJECTIVES NESTLE HUL ITCSTRENGTH 1.DIVERSIFIEDbusiness ,2.STRONG Pricingmodel( low costoperator)1.Strong brandportfolio and largemarket share1.BrandManagement2.Excellent ExportEarningWEAKNESS 1.PROFITMARGIN low2.Involved in largenumber ofcontroversiesHigh advertisingcost and lowexports level1.UnrelatedDiversification2.Presence ofcheaper forms oftobaccoOPPORTUNITY 1.Access tocheaper rawmaterials2.Health basedproducts gainingpopularity1.Large domesticmarket and2. rising consumerincome1.Rural market2.Proper publicitycould increase itsmarket share.THREAT1.Presence oflarge number ofcompetitors1.Tax andregulatorystructure2.Mimicryofbrands1.Increasing tax incigarettes2. health hazards3.Agri businessmonsoon dependent