A SWOT analysis of leading players in FMCG sector

1. FMCG
-Uddalak Banerjee ( XLRI HRM 2012-14
batch)

2. Indian FMCG companies
• The fast-moving consumer goods (FMCG) sector in India is the fourth largest
sector in the economy.
• It also called the consumer packaged goods sector.
• The FMCG sector in India has market size in excess of US$ 13.1 billion as of
the year 2012.
• The FMCG sector in India had a growth rate of 15% in the year 2011.

3. List of FMCG companies operating in india
• Hindustan Unilever Ltd
• Colgate-Palmolive(India) Ltd.
• ITC Limited
• SABMiller, India
• Britannia Industries Ltd.
• Marico Industries Ltd.
• Nestlé India
• Godrej Group
• Tata Global Beverages
• ParleAgro
• Nirma
• Bovonto
• Cavin Kare
• Grove limited

4. And….
• GCMMF (AMUL)
• Reckitt Benckiser
• CadburysIndia
• Procter & GambleHygiene and Health Care
• GilletteIndia Ltd.
• GodfreyPhillips
• Henkel Spic
• Johnson & Johnson
• Himalaya Herbal Healthcare
• Modi Revlon
• Amul India
• Godrej Consumer Products Ltd.
• Kimberly Clark Lever

5. Top 10 FMCG Cos( based on market capitalization)
• 1.ITC ( Market Cap: 151,078 Cr INR)
• 2. Hindustan Unilever (Market Cap (Rs.Cr): 67,858)
• 3. Nestle India (Market Cap (Rs.Cr): 39,819)
• 4. Dabur India (Market Cap (Rs.Cr): 18,632)
• 5. Godrej Consumer Products (Market Cap (Rs.Cr): 13,335)
• 6. Proctor and Gamble India(Includes P&G Health and Hygiene and Gillette
India) ( Market Cap (Rs.Cr): 12,838)
• 7. Colgate-Palmolive Combined (Market Cap (Rs.Cr): 12,764)
• 8.Glaxosmithkline Consumer Healthcare (Market Cap (Rs.Cr): 9,842)
• 9. Marico (Market Cap (Rs.Cr): 9,078)
• 10 Emami (Market Cap (Rs.Cr): 6,836)

6. ITC HUL Nestle
Products Tobacco, Hotels,
Paperboards and
specialty papers,
packaging, agri-
business, packaged
foods and
confectionery, IT ,
personal care,
stationery, safety
matches
Foods, beverages,
Cleaning agents
and personal care
products
Baby food, coffee,
dairy products,
breakfast cereals,
confectionery,
bottled water,
icecream , pet
foods
No of
employees
29,000 people at more
than 60 locations
across India
16500 people 328000
Year in which
founded
1910 1956 1905
Promotion
mechanisms
ITC e-chaupal,
Classmate Ideas for India
Challenge
Tie up with CNBC
TV18, Khushiyon Ki
Doli , Go recycle,
Shaktimaan initiative
Sustainable agriculture
initiative,Bejing film
festival,sponsored tour
d france,good
neutrition programs

7. 1910,cigar
ette
business
1975
, expands
into hotel
business
1979,pape
r board
business
2000,stati
onary
products
•Life style
retailing
business
•Spun off IT
business
August
2001,
Kitchens
of India
2002,confecti
onery and
staples
segments
2005,Essen
za Di Wills,
an exclusive
range of fine
fragrances
and bath &
body care
products for
men and
women
ITC business expansion

8. Nestle business expansion
1866,mil
k based
baby
food
1920s
chocolat
e
manufact
ure
became
second
most
important
1937,nes
tle coffee
develope
d
1947,Ne
stle
merged
with
maggi
1974,sha
reholding
in
L'Oréal
1984,acq
uired
food
giant
2006, pur
chased
Medical
Nutrition
division
2010, Ne
stle
entered
into
Frozen
pizza
business

9. SWOT ANALYSIS
• Aim :
• Comparative study among the top 10
• Seek to explore across businesses

10. OBJECTIVES NESTLE HUL ITC
STRENGTH 1.DIVERSIFIED
business ,
2.STRONG Pricing
model( low cost
operator)
1.Strong brand
portfolio and large
market share
1.Brand
Management
2.Excellent Export
Earning
WEAKNESS 1.PROFIT
MARGIN low
2.Involved in large
number of
controversies
High advertising
cost and low
exports level
1.Unrelated
Diversification
2.Presence of
cheaper forms of
tobacco
OPPORTUNITY 1.Access to
cheaper raw
materials
2.Health based
products gaining
popularity
1.Large domestic
market and
2. rising consumer
income
1.Rural market
2.Proper publicity
could increase its
market share.
THREAT
1.Presence of
large number of
competitors
1.Tax and
regulatory
structure
2.Mimicryofbrands
1.Increasing tax in
cigarettes
2. health hazards
3.Agri business
monsoon dependent