1. Q4: HOW DID YOU USE MEDIA
TECHNOLOGIES IN THE
CONSTRUCTION, RESEARCH, PLA
NNING AND EVALUATION STAGES?
BY UZAIR BABAR

2. WHAT IS NEW MEDIA
TECHNOLOGY?
IN THE 20TH CENTURY, NEW MEDIA WAS DISCOVERED ADVANCED
TECHNOLOGY WHICH OPENED A LOT OF DOORS FOR INTERNET
EXPLORER’S TO INTERACT. NEW MEDIA IS USUALLY A WAY YOU
CAN TRANSFER INFORMATION USING DIGITAL TECHNIQUES.
FROM THE START, SINCE THE COMPUTER WAS INTRODUCED IT
LED TO THE WORLD WIDE WEB, SURFING THE WEB ON
DIFFERENT SEARCH ENGINES, SOCIAL NETWORKING;
FACEBOOK, TWITTER, MYSPACE ETC. THE MOST PREDOMINANT
EXAMPLE OF NEW MEDIA TECHNOLOGY RIGHT NOW ARE THE
SMARTPHONES BUT CAN ADD NEW LAPTOPS WITH CD
ROMS, DVD PLAYERS, MP3 PLAYERS AND TABLETS.

3. WHICH NEW MEDIA TECHNOLOGIES DID I
USE THROUGHOUT THE COURSE OF THIS
PROJECT?
THROUGHOUT THE COURSE I HAVE COME ACROSS NUMEROUS
TECHNOLOGIES IN ORDER TO COMPLETE MY WORK TO A GOOD
STANDARD WITH SOME PRESENTATION AS THAT WHAT WOULD
APPEAL TO THE AUDIENCE. I HAVE USED MOST OF THEM IN THE
PAST HOWEVER, THERE WERE SOME I HAVEN’T USED BEFORE
OR I’M NOT SO FAMILIAR WITH THEM LIKE PHOTOSHOP.
TAKING ON THE ROLE OF A DIRECTOR ALLOWED ME TO USE
VARIOUS MEDIA TECHNOLOGIES AND BE ABLE TO JOIN IN WITH
THE OTHER ROLES SUCH AS THE CAMERA PERSON AND
THEY’RE EQUIPMENT BUT ALSO THE EDITOR AS THE SOUND
AND SOME EDITING SHOTS I CHOSE BECAUSE I THOUGHT MY
IDEA SHOULD BE PORTRAYED CORRECTLY.

4. YOUTUBE
YOUTUBE HAS BEEN USED THROUGHOUT THIS WHOLE PRODUCTION
FROM START TO FINISH AS IT IS SEEN AS A NECCESSITY BY THE
AUDIENCE BECAUSE IT ALLOWS US TO VIEW THINGS WORLD WIDE.
THIS IS WHY IT IS AN EFFECTIVE TOOL.
FOR EXAMPLE, I USED IT WHEN I WAS RESEARCHING AND PLANNING
OTHER SHORT FILMS AND NOTICE THE GAP IN THE MARKET. FOR MY
PRODUCTION TO BE A SUCCESS I SAW FILMS THAT COULD INSPIRE
ME. IT ALSO AIDED ME AS I CHOSE A GENRE THAT WOULD BE
SUITABLE AND ALSO CODES AND CONVENTIONS WHICH WERE CHOSEN
APPROPRIATELY. I SAW SOME FUNNY ASPECTS WHICH I PORTRAYED
IN MY PRODUCTION AND ALSO WHEN THE STEREOTYPICAL VIEWS
TAKE PLACE WAS AN ORIGINAL IDEA.
I ALSO USED YOUTUBE IN THE PRODUCTION AND POST PRODUCTION
PHASES. AS I HAD TO UPLOAD OUR PRODUCTION ONTO
YOUTUBE,FACEBOOK & TWITTER TO MARKET THE SHORT FILM. ALSO I
HAD TO ANNOTATE THE PRODUCTION FOR THE EVALUATION STAGE.
BUT YOUTUBE WAS A MASSIVE HELP FOR MY PRODUCTION AS IT
HELPED ME WITH THE ANCILLARY TASK. IT PROVIDED
TUTORIALS, PROGRAMMES AND HELP WITH VARIOUS SHOTS WE USED
IN ORDER TO MAKE IT FUNNIER BY VIEWING THEIR FACIAL
EXPRESSIONS. YOUTUBE FACILITATED AND BUILT MY CONFIDENCE
WITH THE USE OF PHOTOSHOP.

5. HERE’S AN EXAMPLE OF WHAT GAVE US THE IDEA TO ADD
ANOTHER LANGUAGE AS IT WORKED PERFECTLY BECAUSE OF
THE SUBTITLES AND HELPS THE FLOW OF THE PRODUCTION
WHICH SHOWS ANOTHER STEREOTYPE. (WHEN THE MOTHER
IS SHOUTING AT TREVOR AND SAIRA)
http://www.youtube.com/watch?v=yxM3cEp
419w

6. THIS WAS THE VIDEO THAT APPEALED TO OUR
GROUP THE MOST AND WAS OUR MAIN
INSPIRATION IN THE PRE-PRODUCTION STAGE.
http://www.youtube.com/watch?v=fh1pkPU6
QBc

7. LASTLY, THIS VIDEO HELPED ME IN
MY ANCILLARY TASK AND USING IT
OVERALL ON PHOTOSHOP
http://www.youtube.com/watch?v=DXm79e_
AOvI

8. YOUTUBE ALSO HELPED US IN THE EVALUATION
STAGE OF OUR COURSEWORK, AS WE HAVE TO
ANNOTATE THE VIDEO TIME TO TIME IN ORDER TO
EXPRESS WHAT WE THINK WAS TRYING TO BE
SHOWED. WE HAD TO HAVE BUBBLES AND
SUBTITLES IN EACH SCENE TO EXPLAIN THE CODES
AND CONVENTIONS. IT SHOULD PAUSE AND HAVE A
TIME LIMIT ENOUGH FOR THE VIEWER TO READ
THE ANNOTATIONS AND CARRY ON WATCHING THE
SHORT FILM. THIS IS A GREAT TOOL TO USE AS
YOU CAN ANALYSE A FILM EASILY AND EFFECTIVELY
FOR THE READER TO PIN-POINT AND RECOGNISE
THE CINEMATOGRAPHY USED IN THE FILM.

9. BLOGGER
THIS WAS AN IMPORTANT WEBSITE FOR US AS WE CAN UPLOAD AND
PERFORM OUR WORK TO OUR AUDIENCE’S WHERE OUR BLOG PAGE IS
THERE TO PUT ALL OUR PAPERWORK. THIS WAS USED CONSTANTLY BY
THE GROUP AS THIS WOULD BE FOR US TO POST OUR WORK ONE BY ONE
VIA USING OTHER ONLINE INTERACTIVE WEBSITES SUCH AS;
SCRIBD, SLIDESHARE,PREZI, YOUTUBE AND CODES WHICH WE WILL
‘EMBED’ ONTO OUR BLOG. INSTEAD OF SENDING WORK TO ONE PERSON
OVER AND OVER AGAIN, THE BLOG WAS MUCH EASIER TO USE AND HELPED
US PRESENT OUR WORK IN CHRONOLOGICAL ORDER. THIS IS GREAT
BECAUSE YOU ARE ABLE TO SAVE, UPLOAD YOUR WORK FOR PEOPLE TO
SEE AND ALLOWS OUR WORK TO BE SEEN PROGRESSING THROUGHOUT
THE YEAR OR TIME LIMIT. BLOGGER WORKS AND HELPS US TO EXPRESS
OUR WORK FREELY AND TO SHARE WORK AND ARRANGE IT EXACTLY HOW
THE PERSON LIKES. ESPECIALLY WITH THE AUDIENCE ‘S INTERACTIVE
VIEW.
THE MOST EFFICIENT THING ABOUT OUR BLOG WAS THAT PEOPLE IN MY
GROUP WE’RE ABLE TO ACCESS BLOGGER EVERYDAY, ANYTIME WHICH
MAKES IT EASIER FOR US TO PORTRAY THE WORK NEEDED AND WE ARE
ABLE TO LOG IN OUTSIDE OF SCHOOL AND UPLOAD OUR WORK
EFFORTLESSLY.

10. Scribd
SCRIBD WAS USUALLY USED TO EXPRESS THE
WORK WE HAVE CREATED ON MICROSOFT
WORD AND IS A WAY TO CONVERT THE
DOCUMENT ONLINE ONTO A FILE WHICH CAN
EASILY BE EMBDED ONTO BLOGGER. THIS
MAKES IT LOOK MORE PRESENTABLE AND
PROFESSIONAL FOR THE AUDIENCE WHICH IS
CLEARLY SHOWN. SOME OF THE WORK I
VIEWED WHILE I WAS DOING MY RESEARCH IN
THE PRE-PRODUCTION PHASE WHICH I
THOUGHT WAS MUCH MORE PROFESSIONAL
THAN ONLY VIEWING IT IF IT WAS ONLY
DOWNLOADED. THIS ALSO WOULD CAUSE
PROBLEMS FOR SOME OF THE AUDIENCE AND
VIRUSES. HOWEVER, IN ORDER TO UPLOAD
THEM QUICKLY, IT WAS MUCH EASIER.

11. PHOTOSHOP CS5
THIS SOFTWARE WAS USED TO EDIT IMAGES TO A CERTAIN
STANDARD AND ALSO FOR THE PROFESSIONALISM. TO BEGIN
WITH IT WAS VERY HARD TO USE, GET THE HANG OF AND
EVEN TO LEARN AS THERE ARE SO MANY THINGS TO DO AND
HOW TO DO IT. BUT IT MUST BE DONE IN A CERTAIN WAY AND
A DEFINITE ORDER. IT IS DIFFICULT TO USE ESPECIALLY IF
IT’S YOUR FIRST TIME, BUT NEED TO GAIN EXPERIENCE WITH
IT. I HAD TO WATCH TUTORIALS AND
PROGRAMME’S/DIRECTIONS ON HOW TO USE IT, I MADE
MISTAKES WHICH HELPED ME BECAUSE I LEARNT FROM
THEM. I USED THIS OFTEN FOR MY ANCILLARY TASK WHICH
WAS TO CREATE A POSTER AND REVIEW FOR THE FILM. THIS
TOOL HELPS YOU TO EXPAND YOUR IMAGINATION AS YOU
ARE ABLE TO CROP PEOPLE OUT OF A CERTAIN PICTURE AND
CAN MODIFY DIFFERENT SIZES, ANGLES AND EFFECTS TO
CREATIVELY CREATE MEANINGS INTO THE PICTURE. THIS
PROFESSIONAL SOFTWARE WAS A MASSIVE HELP DURING
THIS TASK AND TO CREATE A LOGO IT WAS USED AGAIN
WHICH MADE IT UNIQUE AND MET OUR NEEDS AS WELL AS IT
BEING LABELLED OUR WORK.

12. FINAL CUT PRO
THIS WAS CONSTANTLY USED BY OUR EDITOR ANUKA
BARUA, AS SHE NEEDED IT IN ORDER TO CREATE THE
PRODUCTION BUT WE RESEARCHED ON HOW TO USE IT IN
THE PRE-PRODUCTION PHASE. THIS PROGRAMME WAS
USED TO CUT RAW FOOTAGE AND ADD SOUNDS NEEDED
IN THE PRODUCTION WHICH HELPED THE STORY TO FLOW
AND MAKE SENSE. ANUKA STARTED USING THIS WHEN WE
FIRST FILMED AND TO CAPTURE ALL THE FOOTAGE. THIS
ALLOWS YOU TO CUT THE PARTS NOT NEEDED WHICH
COMES IN HANDY AS THE PROGRAMME IS DESIGNED FOR
THIS. ANUKA USED THIS SOFTWARE WELL AS SHE ALREADY
HAD EXPERIENCE FROM LAST YEARS EDITING, HOWEVER
WAS MUCH HARDER TO GET IT RIGHT BECAUSE OF ITS
LENGTH. EVEN THOUGH ANUKA IS EXPERIENCED, IT WAS
CHALLENGING BECAUSE THE SOFTWARE HAD BEEN
UPDATED AND WAS HARD TO GET USE TO THE CHANGES.
OVERALL, FINAL CUT PRO ALLOWED US TO CREATE AND
EDIT A SHORT FILM TO OUR NEEDS.

13. MP3 CONVERTER
THIS ONLINE SOURCE ALLOWED US TO DOWNLOAD
MUSIC/SOUND NEEDED FROM ANYWHERE IN ORDER FOR
IT TO BE FITTED INTO OUR PRODUCTION CORRECTLY. THIS
WAS USED IN THE PRODUCTION AND POST-PRODUCTION
PHASE, AS IT WAS VERY SIMPLE AND EASY TO USE FOR OUR
SOUNDS. THIS CONVERTED FILES FROM MP4 TO MP3
WHICH WAS EFFECTIVE FOR US. YOU WOULD
SIMPLY, COPY AND PASTE THE URL INTO THE WEBSITE AND
CLICK ‘CONVERT’ WHICH WOULD THEN TRANSFER IT INTO
A MP3 AUDIO FILE. THIS WOULD THEN BE TAKEN INTO FINAL
CUT PRO FOR THE SOUND TO BE PLACED IN THE RIGHT
ORDER AND RIGHT PLACES. WE FOCUSSED ON WHAT KIND
OF MUSIC SHOULD BE USED AND IF IT WOULD APPEAL TO
THE AUDIENCE, HOPEFULLY IN ORDER TO GET THEIR
ATTENTION AND INTRIGUE THEM.

14. FACEBOOK
THIS WAS USED DURING THE PRE-PRODUCTION AND
POST PRODUCTION STAGE AS THE PRODUCTION MUST BE
MARKETED, WHICH IN THIS CASE IS SOCIAL
NETWORKING. TO GET THE PRODUCTION OUT THERE BY
MAKING A FACBOOK ACCOUNT. ALSO, THIS HELPED US
AS THIS WOULD ALLOW THE AUDIENCE OR VIEWERS TO
GET BACK TO US AND GIVE FEEDBACK ON THEIR
THOUGHTS. WE CREATED THE FACEBOOK GROUP WITH
OUR PRODUCTION COMPANY BUT THE USE OF FACEBOOK
ALLOWS VIEWERS TO ‘LIKE’ THE PRODUCTION
DEPENDING ON IF THEY LIKED IT OR NOT AND ALSO A
‘COMMENT’ BOX WHICH MEANS ANY REMARKS WOULD BE
TAKEN INTO CONSIDERATION AND TELL US HOW IT
COULD HAVE BEEN IMPROVED. ANY NEWS ON THE FILM
OR SOMETHING RELATED TO THE PRODUCTION COMPANY
CAN BE WRITTEN WITH STATUS UPDATES.

15. TWITTE
R
TWITTER WAS ANOTHER METHOD TO MARKET AND
PROMOTE OUR PRODUCTION WHICH AGAIN WAS
THROUGH SOCIAL NETWORKING. THESE SITES ARE
VISITED OFTEN BY THE PUBLIC ESPECIALLY AS IT’S
AVAILABLE ON MOBILE PHONES AND SO IS THE
PRODUCTION AS IT’S ON YOUTUBE. IF IT IS LIKED
BY A LOT OF PEOPLE AND VIEWED THEN THEIR
FRIENDS WOULD TELL THEIR FRIENDS ETC. THIS IS
A MASSIVE LINK AND CAN CREATE MANY
OPPORTUNITIES FOR PEOPLE JUST LIKE VIRAL
MARKETING. THIS WAS USED IN THE PRE AND POST
PRODUCTION STAGE WHERE WE WOULD LIKE TO
HAVE FOLLOWERS LIKE OURSELVES AND OTHERS
WHEN THEY CAN POST THEIR VIEWS CLEARLY ON
OUR TRIPLE B PRODUCTIONS PAGE. WE TWEETED
THE PRODUCTION’S LINK WHICH IS LINKED TO
FACEBOOK. THIS COULD SHOW HOW SUCCESSFUL
THE FILM CAN BE AS WELL AS A FAILURE.

16. USB
THIS WAS VERY HELPFUL AS IT ALLOWED US
TO TRANSFER DATA TO ONE ANOTHER
EFFICIENTLY AND QUICKLY AND ALSO TAKE
DOCUMENTS HOME.
HOWEVER, THROUGHOUT THE COURSE YOU
WOULD NEVER KNOW IF IT IS RELIABLE
ENOUGH OR NOT BECAUSE AT ANY POINT
ANYTHING COULD GO WRONG. THAT’S WHY
IT’S BEST TO BACK UP WORK YOU DO IN
VARIOUS PLACES. THIS WOULD ALSO ALLOW
US TO ADD OUR FINAL TOUCHES IF WE WERE
TO GIVE IN WORK ON THE DAY AND GOOD
FOR EMERGENCY BACK UP TOO.

17. MACBOOK PRO
THIS APPLE PRODCUT AIDED ME
THROUGHOUT THE COURSE, AS IT
ALLOWED ME TO CREATE PAPERWORK
NEEDED, USING
PHOTOSHOP, RESEARCHING IN THE PREPRODUCTION PHASE AND BROWSING THE
INTERNET FOR EVERY STAGE. THIS
HELPED ME A LOT DURING SCHOOL HOURS
AS IT HELPED ME CREATE A STORYBOARD
EFFECTIVELY. THE MACBOOK PRO IS
USUALLY USED FOR PROFESSIONAL USE
BUT WITH THE HD RETNA DISPLAY, ALLOWS
YOU TO VIEW IMAGES AND VIDEOS TO A
HIGH RESOLUTION.

18. PREZI
T H I S WE B S I T E A L L O WS U S T O
CONV E RT P RE S E NT A T I ONS F ROM
P O WE R P O I N T T O A B E T T E R
P R E S E N T A T I O N A N D MO R E
P R E S E N T A B L E A S WE A R E A B L E
T O USE DI F F ERENT
DE S I GNS , COL OURS , F ONT S A ND
E F F E C T S . T H I S WA S U S E D I N T H E
P R E -P R O D U C T I O N S T A G E WH I C H
H E L P E D M E P R E S E N T M Y WO R K T O
A H I G H S T A N D A R D WI T H S O M E
I M A G I N A T I O N . I D I D N ’T R E A L L Y
K NOW HOW T O US E P RE Z I B UT
ONCE I DI D I T ONCE A ND US E D
I T MO R E O F T E N T H E MO R E I T
H E L P E D ME G E T U S E T O I T . I
DI S COV E RE D V A RI OUS DE S I GNS

19. BUBBL.US
THIS SITE WAS USED BY HIBA BUTT AS SHE WAS
CREATING THE BRAINSTORM IN THE PREPRODUCTION STAGE. THIS HELPED HER AS IT
WAS EASIER TO EXPRESS OUR IDEAS CLEARLY
AND CREATIVELY WITHOUT ANY HASSLE. THIS
WAS MADE COLOURFUL, AND IDEAS WERE IN A
INTERACTIVE MINDMAP WHICH THEN WAS
EMBEDED ONTO THE BLOG.

20. SLIDESHARE
TH S SI TE W AN O LI N PR
I
AS
N E ESEN
TATI O W I C W
N H H AS
U
SED BY EVER N TO C N T PO ER I N FI LES TO
YO E
O VER
W PO T
O LI N PR
N E ESEN
TATI O S FO PEO
N
R
PLE TO VI EW TH
. E
PR
ESEN
TATI O W U TH BE EM ED O TO TH BLO
N O LD EN
BED
N
E
G
W I C M E I T EASY TO TR SFER D C M TS AN
H H AD
AN
O U EN
D
PR FI C EN FO U TH S W U
O I T R S. I
AS SED I N TH PR
E EPR D C O STAG AN ALSOEVALU O AS W R
O U TI N
E D
ATI N
OK
W U BE PO TR
O LD
R AYED EFFO TLESSLY AS YO C G
R
U AN O
FR MSLI D TO SLI D W TH A C C O A BU N
O
E
E I
LI K F
TTO .

21. SUMMARY
WEB 2.0 PERMITTED ME AS A PRODUCER AND USER TO COOPERATE AND TAKE PART WITH DIFFERENT MEDIA
TECHNOLOGIES WHICH HAS BUILT MY CONFIDENCE WITH SOME
SITE’S AS IT HAS INCREASED MY KNOWLEDGE WITH WHICH ONE
IS BEST TO USE AND HOW YOU USE IT. THE UNDERSTANDING
OF THE SITE’S HAVE DEVELOPED AND SHOWS ME HOW
TECHNOLOGY IS BEING DEVELOPED THROUGHOUT THE YEARS.
HOWEVER, IT HAS HELPED ME IMPROVE MY SKILLS WITH SOME
PARTS IN SUCH A SHORT AMOUNT OF TIME BUT ALSO WITHOUT
THEM THE PRE-PRODUCTION, PRODUCTION AND POST
PRODUCTION STAGE’S WOULD HAVE BEEN HARD TO USE AND
EXTENDED THE TIME ON IT. EVEN THOUGH I CAME ACROSS
SOME TECHNOLOGY WHICH I WAS NOT FAMILIAR WITH WHERE I
FOUND IT DIFFICULT BUT PULLED THROUGH IN THE END WITH
A GOOD STANDARD. HOWEVER, I’M SURE I CAN STILL IMPROVE
ON MY SKILLS THROUGH WEB 2.0.