4. What does disruptive innovation
mean?
« It is a process by which a product or service takes root
initially in simple applications at the bottom of a market
and then relentlessly moves up market, eventually
displacing established competitors »
By Clayton Christensen
5. How is each company
disruptive?
Blablacar
BlaBlaCar connects drivers traveling with available
seats with passengers looking for a means of transport.
It is a disruptive company because :
It targets train, bus and plane customers
It steals customers from transport companies
It readucates customers in doing things differently
6. Onefinestay
Onefinestay offers customers to stay in a luxury
accomodation while its owners are not using it.
It is a disruptive company because :
It steals customers from luxury hospitality industry
It creates a new experience by living « in the shoes » of
the owners
Customers have more while paying less
It readucates customers in doing things differently
How is each company
disruptive?
7. Is there a role for hotel companies in
collaborative accommodation providers?
YES
Independent hotels can list themselves on
collaborative commerce sites
Big hotel chains can penetrate the market by
renting their staff and services instead of selling
their rooms only. Example with the partnership
between BeMate and RoomMate
8. What does BnBSitter permit owners
to do?
They take care of :
Renting your appartment
Welcoming travellers
Offering concierge services : sightseeings, restaurants...
They permit owners to :
Rent their accommodation without stress
Not take care about extra services
Make money without being too much invested
9. Summary - why is the collaborative
economy succeeding?
Networking
Inspiration and support
Shared ownership
Economies of scale
