Communication within business can be use with multiple business channels to convey a message. In that message you want to be heard as: knowledgeable, understandable, proactive, intelligent, and persuasive and this should be contained in your message. In this presentation I will discus and explore some of the ‘Best Practices in Business Writing and Communication.’

1. Tunisia I.E. Al-Salahuddin
Contemporarily Business Writing and
Communication
Instructor: Dr. Robert Olszewski
CSU Global Campus
Saturday, July 19, 2014

2. Communication within business can be use with
multiple business channels to convey a message. In
that message you want to be heard as: knowledgeable,
understandable, proactive, intelligent, and persuasive
and this should be contained in your message. In this
presentation I will discus and explore some of the
‘Best Practices in Business Writing and

3. In order for all businesses to flourish and be
successful they must follow guidelines of effective
business practices in order to get their business mission
across to customers. Within this practice excellent
business ethics are fundamental and must be formed
within the foundation of the business. Ethics uphold the
integrity of the business for the vitality and sustainability
of the organization for the future. All of this should be
conveyed and demonstrated within the bylaws or policy
and procedure manuals that are created in the beginning.

4. Effective communication would be considered
communication that is successful as to create a positive
outcome. Effective communication builds belief and
confidence amongst the client and the organization.
“The two words ‘information and communication
are often used interchangeably, but they signify
quite different things. Information is giving out;
communication is getting through.”
Sydney J. Harris

5. Ethics In Business
Fundamental ethical issues include concepts such and
integrity and trust, but more complex issues include
accommodating diversity, decision making, compliance
and governance. (Chron, 2014).
Companies usually have policies and procedures which
cover the basics of ethics within their business and the
practices that should be followed. Organizations even
give in-service training classes on ethics within the work
place. These types of classes or essential when
conducting business to ensure proper care of clients and
vendors alike.

6. Ethics in Business
 Fundamental Issues- Integrity of the business
 Diversity Issues- Bring aboard an array of cultures.
This allows the company to reach a wider audience and
cross cultural boarders.
 Decision-Making Issues- Know your audience or the
culture before making decisions. Purchase the book:
Kiss, Bow, or Shake Hands.
 Compliance and Governance Issues- Know the rules
and regulations of the: city, county, state, and country
that you reside in to make sure you follow all ethical
rules and regulations within business practices.

7. Professionalism is almost a form of a religion
or culture that can be learned by anyone whom dares to try. In
business many organizations are looking for the professional
climate or trait in order to do business. Being professional is
also a learned behavior that many organizations teach their
employees. Universities like Colorado State and Stanford
University teach professionalism to their students for the
working world.“Professional Certificate” Stanford-online
innovation-training program2Complete 8 short, intensive
courses to earn the Stanford Innovation and Entrepreneurship
Professional certificate (Stanford, 2014).

8.  Being Kind and
Humble
 Being on Time
 Being fair in business
practices
 Listening to your
customer/client
 Having excellent
communication skills
 Accepting constructive
feedback
 Argumentative
 Not on time but always
late
 Not being fair or having
un-fair business
practices.
 Not listening to your
customers or clients.
 Not listening to
constructive business
feedback from clients
and customer

9. Intercultural and international business focuses less on the borders that
separate people and more on the communication that brings them together.
Business communication values clear, concise interaction that promotes
efficiency and effectiveness. You may perceive your role as a business
communicator within a specific city, business, or organization, but you need
to be aware that your role crosses cultures, languages, value and legal
systems, and borders. (Saylor,2014).
Communication in business is different than communication within your
normal daily lives. Knowing your audience and culture can be a deal or no
deal within business . Always find out the culture of the community that
you move into when you do business and know the cultural atmosphere of
what can and can not be done.

10. Your body language can also be a deal
breaker when doing business. It is essential to know if
you should: shake hands, bow, kiss check to check, or
bring a gift. Communication is not just verbal, email,
faxes, and telephone. Communication is also conveyed
through your jesters, non-verbal emotions, and body
language.

11.  ● To show approval, there are two
typical gestures. One is the
“okay” sign, done by making a
circle of the thumb and index
finger. The other is the “thumbs-
up” sign, done by making a fist
and pointing the thumb upward.
 The “V-for-victory” sign is done
by extending the forefinger and
index finger upward and apart.
The palm may face in or out.
 ● To wave goodbye, move your
entire hand, palm facing outward.
 ● Crossing the middle and index
fingers on the same hand has two
meanings: either to bring good
luck, or (when hidden) to indicate
that the statement the person is
making is (Morrison & Conaway,
2014).
 ● The standard space between you
and your conversation partner
should be about two feet. Most
U.S. executives will be
uncomfortable standing closer than
that.
 ● In general, friends of the same
sex do not hold hands when doing
business. Your personal life is
personal when doing business.
 ● To point, you can use the index
finger, although it is not polite to
point at a person.
 ● To beckon someone, wave either
all the fingers or just the index
finger in a scooping motion with
the palm facing up (Morrison &
Conaway, 2014).

12.  Less is more- meaning that people often do not like to
read a autobiography or long drawn out melancholy book,
so always get to the point.
 Not to much jargon or big talk unless you just want to
truly impress, but often times presenting a well written
letter in lame mans terms can seal the deal.
 Always check for typos when you finish your work.
 Know your audience when writing. Making sure you are on
subject and you address the receiver by their proper
business name is a must (Mr. or Mrs.).
 Implement the What? Who? Where? When? Why? and How?
Make sure you always implement this important
information into all your documents.

13. Businesses today are using different forms
of digital media and electronics to conduct
business. It is essential that companies keep
up with new data, gadgets, and
communication devices in order to stay in the
fore front of business development. Within
sustainability and marketing technology
can either make or break a company from data
programs to computer hardware/software for
communication.

14.  Telephone
 Computers
 Cell Phones
 Note Books
 Projectors that can be used in conference
calls.
 Conference Call Phones
 Software or Media: Acrobat Conference,
Skype, Google Chat etc.

15. Positive Messages Negative Messages
 Upon conducting business it is
imperative that you keep a
positive way of thinking. Your
mind frame should always stay
focused on sealing the deal and
ensuring that your business
etiquette is up to par. “Never let
them see you sweat” Watch this
presentation for more informative
content.
http://youtu.be/CHSEebcoPtI
 Negative messages can come
in many forms. By telephone,
fax, email, or mail. While
conducting business you
should always be alert toward
how you convey any negative
vibes or messages. The way
you stand, the way you talk,
or the way you answer the
phone can help or harm your
business.

16.  All businesses should
have the proper
equipment to do a
business presentation and
the person presenting the
presentation should have
all the product knowledge
available, be well
dressed, be able to
convey the message, and
know their audience.
Communication Equipment Used
When Doing A Business
Presentation
 Projectors with pointer
 Screens
 Slides
 Podium with micro phone
 Internet access

17. When developing your business report, plan or
business proposal your mission statement is very
important to the reader. One should always
remember the reader or receiver of the plan,
weather they be a bank, funder, investor, or
advisor wants every bit of rubric within your plan
of action to be short and to the point. When you
are finished developing your plan make sure that
you save it to a hard drive, disk, or usb, so that
way you can transfer the plan by internet if
required by the banks and investors. Banks never
want to read a long drawn out plan, so always be
direct and to the point.

18. Many businesses have an array of reports
that are presented at the annual business
meeting. Always include these 5 things within your
business report.
 Profit and Loss Reports
 Labor Reports
 Web Traffic Report
 Customer Survey Reports
 Performance Management
Report

19. Within this report it conveys the annual
sales per month that could be
presented at the annual meeting and
transmitted by email.
In this report above it shows the total
of expenses, customers, and items.
When presenting this information at a
board meeting you can use a projector
that hooks up to the internet/intranet.

20. These are the essential
things that are needed
within a business plan.
Some companies may
change the wording to
fit the companies
image. Business plans can
be sent electronically to
banks if the option is there.
Example of a business plan
 Executive Summary
 Business Overview
 Operations Overview
 Market Analysis
 Products and Services
 Sales and Marketing
 Forecast
 Breakeven
 Competitive Analysis
 Management Team
 Financial Plan
 Projections
 Request For Funding

21.  http://www.docstoccustom.com/landing/536c16e0e409ce102c74
2ab6/Business_Proposal/?
utm_source=google&utm_medium=cpc&utm_term=business
%20proposal
%20outline&utm_campaign=Search_Top_P&utm_content=4889864
6905&mkwid=s4djGTSka_dc|pcrid|48898646905|pkw|business
%20proposal%20outline|pmt|b|
&gclid=CL_i8o3i178CFQiDfgodrWIAaQ
 http://www.docstoc.com/docs/7951457/Sample-Comprehensive-
Business-Plan-Outline

22. In this ever changing market it is always within
the best interest of the company to keep up with
technology and different products and services for
businesses.
Creating a business that displays an admirable
business model that not only gives attention to detail, but
conveys to the client and the customer alike that they are
about business and the development of their organization.
Using technology is a plus when building an empire and
will keep you in touch with clients and customers alike. Being
able to understand technology today and purchasing the
correct technology for your business can have lucrative
results.

23.  Business Communication. Retrieved July 22, 2014, from
http://h-yy.blogspot.com/2010/03/chapter-9-writing- negative-
messages.html

Earn a Professional Certificate in Innovation and Entrepreneurship
Innovation Management. (n.d.). Innovation Management.
Retrieved July 19, 2014, from
http://www.innovationmanagement.se/2014/01/22/earn-a-
professional-certificate-in-innovation-and-entrepreneurship
 Dustin, W. 12 Tips for Better Business Writing. Lifehack RSS.
Retrieved July 21, 2014, from
http://www.lifehack.org/articles/communication/12-tips-for- better-
business-writing.html
 Guffey, M. E., & Loewy, D. (2010). Essentials of Business
Communication. Mason: Cengage Learning WebTutor.

24.  Hughes, T. Professional Behavior Article. Professional Behavior
Article. Retrieved July 19, 2014, from
http://wordconstructions.com/articles/business/professional.html
 Intercultural and International Business Communication. Retrieved July
20, 2014, from http://www.saylor.org/site/wp-
content/uploads/2012/10/PRDV104-3.1.pdf
 Morris, T., & Conaway, W. Kiss, Bow, or Shake Hands.
Retrieved July 21, 2014, from
http://lef.eportal.vn/LinkClick.aspx?fileticket=GHSPaWug0
X8%3D&tabid=317645&mid=368960
 Morris, T., & Conaway, W. (2006). Kiss, Bow, or Shake Hands. Adam
Media.
 Oster, K. List of Ethical Issues in Business. Houston Chronicle.
Retrieved January 1, 2014, from
http://smallbusiness.chron.com/list-ethical- issues-business-
55223.html