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Managing newsroom innovation
Managing newsroom innovation
Managing newsroom innovation
Managing newsroom innovation
Managing newsroom innovation
Managing newsroom innovation
Managing newsroom innovation
Managing newsroom innovation
Managing newsroom innovation
Managing newsroom innovation
Managing newsroom innovation
Managing newsroom innovation
Managing newsroom innovation
Managing newsroom innovation
Managing newsroom innovation
Managing newsroom innovation
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Managing newsroom innovation

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How to turn your copy desk into a multiplatform desk

How to turn your copy desk into a multiplatform desk

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  • Context is key for adult learners Use news judgment, communication skills as editors/designers
  • Transcript

    • 1. Copy EditorsMultiplatform EditorsHow to manage innovationin the newsroomMichael Roehrman, Wichita EagleTeresa Schmedding, Daily Herald Media Group----------------------------
    • 2. DailyHerald –old way
    • 3. DailyHerald –new way
    • 4. Daily Herald: Why Reduce posting time Eliminate redundancies Increase quality, esp. for pay wall Improve SEO Improve morale, communication Increase newsroom engagement Increase posts in peak traffic times
    • 5. The Eagle – old way
    • 6. The Eagle – new way
    • 7. The Eagle: Why Eliminate the overnight “web dump” Transform into multiplatform journalists– Move content under control of digital editor– Move copy editing and design on allplatforms under one editor Reverse workflow – first to digital, printat back: Print no longer the endpoint, but apoint
    • 8. Tips for implementing change How you can do it without killingyourself, your staff or your bosses –and without getting killed by all
    • 9. Business plan Change can’t be for change’s sake Need a business plan Layer goals: Critical, would like, not important Timeline and backup timeline When are you done?
    • 10. Manage people Adult learners need context Culture of show me how Why important to them? How will this make my job better? Solicit their input. And listen to it. Sometimes, it’s OK to say “just cuz”
    • 11.  Big training Little handoutsin digestible biteswith pictures Follow up withtips Reward, praise Overtrain,overteach,overcoach
    • 12. What’s your PR campaign? Plan it out What are you celebrating? What are you excited about? What are others excited about?
    • 13. Manage your team Don’t go it alone Find strongest and weakest links, trainto both Keep your team enthused Stack the deck in your favor Admit up front that no plan is perfect Be prepared for backsliding Continuous feedback loop
    • 14. Manage yourself Make sure you take breaks Prepare yourself for the questions Hide when you need to Give yourself time 4-6 weeks afterimplementation for questions Give yourself 1 day a month forever Plan for revisions Plan for failure Plan to change the plan
    • 15. Final thought“Society is always taken by surprise atany new example of common sense.”Ralph Waldo Emerson (1803 - 1882)

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