Managing newsroom innovation


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How to turn your copy desk into a multiplatform desk

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  • Context is key for adult learners Use news judgment, communication skills as editors/designers
  • Managing newsroom innovation

    1. 1. Copy EditorsMultiplatform EditorsHow to manage innovationin the newsroomMichael Roehrman, Wichita EagleTeresa Schmedding, Daily Herald Media Group----------------------------
    2. 2. DailyHerald –old way
    3. 3. DailyHerald –new way
    4. 4. Daily Herald: Why Reduce posting time Eliminate redundancies Increase quality, esp. for pay wall Improve SEO Improve morale, communication Increase newsroom engagement Increase posts in peak traffic times
    5. 5. The Eagle – old way
    6. 6. The Eagle – new way
    7. 7. The Eagle: Why Eliminate the overnight “web dump” Transform into multiplatform journalists– Move content under control of digital editor– Move copy editing and design on allplatforms under one editor Reverse workflow – first to digital, printat back: Print no longer the endpoint, but apoint
    8. 8. Tips for implementing change How you can do it without killingyourself, your staff or your bosses –and without getting killed by all
    9. 9. Business plan Change can’t be for change’s sake Need a business plan Layer goals: Critical, would like, not important Timeline and backup timeline When are you done?
    10. 10. Manage people Adult learners need context Culture of show me how Why important to them? How will this make my job better? Solicit their input. And listen to it. Sometimes, it’s OK to say “just cuz”
    11. 11.  Big training Little handoutsin digestible biteswith pictures Follow up withtips Reward, praise Overtrain,overteach,overcoach
    12. 12. What’s your PR campaign? Plan it out What are you celebrating? What are you excited about? What are others excited about?
    13. 13. Manage your team Don’t go it alone Find strongest and weakest links, trainto both Keep your team enthused Stack the deck in your favor Admit up front that no plan is perfect Be prepared for backsliding Continuous feedback loop
    14. 14. Manage yourself Make sure you take breaks Prepare yourself for the questions Hide when you need to Give yourself time 4-6 weeks afterimplementation for questions Give yourself 1 day a month forever Plan for revisions Plan for failure Plan to change the plan
    15. 15. Final thought“Society is always taken by surprise atany new example of common sense.”Ralph Waldo Emerson (1803 - 1882)